Archive for the ‘Holiday’ Category

How to Merchandise Product On Our Rotating Pegboard Spinner

Thursday, November 3rd, 2011

How to Merchandise Product On Our Rotating Peg Spinner

This is the peak season for Fall and Winter indoor and outdoor events. Crafters are always looking for the best ways to make use of the limited space they are given .  We have a great video highlighting our rotating peg spinner. This video demonstrates how to use the peg board spinner and gives you some creative ways to merchandise your products. Enjoy it!

Please let us know what other types of videos and how-to’s you would like to see. Check out even more videos on our YouTube channel.  Send us a comment here on our blog, Facebook or on Twitter. We would love to hear from you!



Tips For Merchandising On Round Tables

Monday, October 24th, 2011

Tips for Merchandising on Round Tables

The fall holiday retail season is well underway and this is the opportunity to set your business apart from the rest. Invest your time and creativity in a merchandise display that will turn heads and capture holiday sales. Shoppers spend billions of dollars each year on holiday merchandise. With more choices than ever before and a more price conscience shopper looking to get the most out of their shopping budget, it is more crucial than ever to stand out from the rest and put all your creativity on display. There are lots of ways that you can merchandise product and we want to give you some visual inspiration for your holiday displays.

Our 36” diameter round display table is a great example of an inexpensive starting point to what will become your holiday show piece. This table is a great choice because it weighs less than 20 pounds and is ready for set up right out of the box. The legs fold into each other for easy storage. These tables require standard 88″ tablecloth that you can purchase at any discount or department store. You could simply cover it with some fabric that you may already have. We recommend that whatever type of table covering you choose, you pick one that  covers the table to the floor allowing ample space underneath to store extra product for easy restocking.

In our photo examples we have created two similar table displays. We want offer a few tips that are simple to implement. We want to show you that with proper layering and placement, you can display quite a bit of product and inspire your customers.

Tip 1: We suggest that you assemble all merchandise with color tones that are complementary.

Tip 2: A lighter tablecloth will give the merchandise a more contemporary feeling and using a darker color will evoke a warm and traditional feeling to the display.

Tip 3: Start at the rear of the display tabletop choosing the tallest merchandise first. Work your way forward using shorter heights until you reach the front of the display. This is where you can display plates or other merchandise that seat lowest on the tabletop.

Tip 4: Ark around the display table to maximize space and allow for visual interest.

Tip 5: Display in odd numbers. Keeping the item count in odd numbers adds proper visual weight and interest to the display.

Tip 6: Add natural elements to your display whenever possible. Natural elements create the feeling of warmth which is always an appealing element for any table scape.

We sincerely hope that this is your best sales year yet! Keep your creative juices flowing and go after those sales dollars with a vengeance! Please keep your suggestions coming and join us on Facebook and Twitter. Let us know what you think. We are always ready for your questions and comments.

Black Friday and Cyber Monday

Monday, October 3rd, 2011

Black Friday and Cyber Monday

Black Friday is considered one of the most important days of retail shopping in the United States. For retailers, the day after Thanksgiving traditionally marked the day they moved into profitability for the year — from “in the red” to “in the black”. Black Friday is the jump off point for retailers to get customers into their stores by enticing them with deep discounts, free shipping and coupons. A 2010 survey conducted by the National Retail Federation showed that 212 million shoppers visited stores and websites over the holiday weekend. This marked an increase of over 17 million from last year. Here are some other interesting results of that survey.

  • People spent more on average, $365.34, up from $343.31 in 2009
  • The amount of shoppers increased from 195 million to 212 million
  • Total spending reached an estimated $45.0 billion from $41.2 billion
  • Online sales pushed higher from $595 million to $648 million due to Cyber Monday
  • 7 million consumers plan to use their smartphone to shop holiday deals

Black Friday is considered a lot of things to a lot of people. It has been described a number of different ways.

  • “An all-American cultural experience” — the Palm Beach Post
  • “The Super Bowl of shopping” — CBS News
  • “A full-contact sport” — Time magazine
  • “A carnival of capitalism” — New York Times

The fact is all sorts of factors play into the Black Friday/Cyber Monday hype. Over the years, companies have become more and more aggressive with their marketing to get people to come out and spend their money with them. The data suggests that it’s working.

  • 35 — Percent of U.S. adults (that’s more than 62 million people) who say they actually start their holiday shopping before Thanksgiving.
  • 66 — Percent of Black Friday shoppers who say they shop for themselves the day after Thanksgiving, according to Consumer Reports.
  • 45 — Percent of consumers who shop on Black Friday or Cyber Monday

In the next week, we will be exploring some creative ways that you can take advantage of this time of the year and maximize sales for your store. You don’t have to be a “big box” retailer to cash in on the hype!  Check back with us as we explore signage, display options, packaging and more.

Catalog 69 Is Now Available

Thursday, September 29th, 2011

Catalog 69 is Now Available

We are releasing our last catalog of the year. This catalog features over 30 products that we have reduced temporarily, permanently or have decided to remove from our inventory all together. Some of the merchandise included in the price reduction will be great for the upcoming holiday seasons.

This catalog of course features our Christmas holiday bag collections as well as our latest boutique shopping bags that will be perfect to give out to your customers. They will certainly remember your store with bags like these!

Make sure you take the time to look through the catalog, mark your pages and get those orders in! The holiday season will be here before you know it! Check in with us here on the blog, Facebook and Twitter for the latest news, trends and sneak peeks. You’ll be glad you did.

Jewelry Display Ideas

Monday, January 24th, 2011

Jewelry Display Ideas

Jewelry is one of the most popular gift items for Valentine’s Day. 12% of all marriage proposals are made during this time of the year. We feature a lot of different types of jewelry displays that can really make your merchandise shine. Whether you’re selling high end jewelry or everyday fashion jewelry, we have a display piece that will allow your jewelry to take center stage.

We want to show our jewelry displays in use with hopes that some of our merchandising will inspire you to try one of our displays in a way that you may not have thought to use it and to show the versatility of the products we offer.

We offer most of our jewelry displays in black and white. The jewelry can take on a completely different look depending on what color displayer you choose. We have merchandised both the black and white displayers with a variety of jewelry styles. We wanted to show the versatility of the fixtures. Whenever you display jewelry it is important to remember to display like items together to tell a style story. Keep in mind that whether you display jewelry on a tabletop, counter or inside of a case, always use lifts and levels whenever possible. Lifts and levels allow the eye to wander throughout the display which is more visually appealing.

Please follow us on Twitter and Facebook for more tips, trends and member exclusives. Drop us a line and let us know how we’re doing. Let us know what you would like to see next!