Archive for the ‘Holiday’ Category

Small Business Saturday

Monday, November 7th, 2016

Small Business Saturday  

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Store Supply Warehouse is proud to be an Official 2016 Corporate Supporter for Small Business Saturday. Mostly, we are excited to share our knowledge and support with small businesses all across the country!

On November 26, 2016, small businesses will unite in a shopping day referred to as Small Business Saturday. We acknowledge that many of our customers consider themselves small businesses and we hope to provide the tools necessary to make 2016 the most successful Small Business Saturday yet. Whether you are a small business owner or a shopping fanatic, please #ShopSmall on November 26th!

We want to help our customers achieve their goals!

To learn more about how you can get involved this year, please check in with us here for additional information and tips.

Fall Merchandising Tips

Tuesday, October 25th, 2016

Fall Merchandising Tips

The fall season has arrived with new apparel and accessories along with it. This season sets the stage for the some of the biggest holidays of the year. Now, more than any other time of year, people will be shopping for the latest merchandise, styles, and trends and are looking to you to show them the way.

With competition from online retailers, attention to detail can set your business apart from the online experience. We are here to offer you a few tips and tricks to capture your customer’s attention and keep them returning season after season.

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  1. Create a feature table. A feature table can include some of your best-selling merchandise or limited addition, seasonal products. Nesting tables are a great choice to use here.  These tables do not take up a lot of space on the floor and you can display merchandise in a way that draws the eye to different levels.
  1. If you are a clothing retailer, it’s always a good idea to feature an outfit on a mannequin. Some of our most popular mannequin options include dressmaker forms and egghead mannequins. Flexible mannequins are also a great option for children displays. These mannequins allow the merchandise to be the star as they do not focus on facial features that exist on traditional mannequins.
  1. Display complimentary accessories along with your featured apparel. There are all sorts of jewelry, handbag, or footwear options available. Make sure you show them nearby so that your customer can have an easier time seeing the full look and making a decision on what to purchase. We carry a huge selection of jewelry displays that compliment any décor or store style.
  1. Make sure you always include adequate signage within your store. Nothing frustrates shoppers more than not knowing where the sale is or what items are on sale. We have plenty of signage options and sign holders for your store. We have styles available for use both outside and inside.
  1. Remember to greet each customer that comes into your space and have fun. Ask if you can help your customers and make sure you or your staff are available to answer any questions your customer may have. Sometimes we get so busy doing the work of the day that it can be easy to forget that the customer always comes first. If your customer has a bad experience, they are likely to tell someone they know and word-of-mouth marketing can have a huge effect on your business.

Tulle Pom Pom Tutorial

Friday, August 19th, 2016

Tulle Pom Pom Tutorial

Pom Pom Tutorial

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Tulle pom poms are one of the most popular do it yourself projects that is quick and easy to do. Pom Poms can be made in any size that you would like. For our tutorial, we made ours about 6″ in diameter. These can be made within 10-15 minutes. They look amazing hanging inside of a display window, on a feature wall or as part of a promotional display.

To create the pom poms you will need the following items:

Tulle
Ribbon (click here for our entire collection)
Scissors
A standard size magazine

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Step 1: Cut an 8″ piece of tulle  off of the roll.

Step 2: Take a roll of tulle and wrap it around a magazine across the front and around the back about 25 times for a standard thickness. If you would like a fuller look, continue to wind an additional 10-15 times.

Step 3: Slide the tulle down and off the magazine with both hands. Pinch the middle and take the loose 8″ piece of tulle and tie it around the bundle into a knot.

Step 4: On each end, trim away about an inch to make the ends even and straight.

Step 5: Fluff out the ends until you are satisfied with the shape of your pom pom.

Step 6: Cut a piece of curling, organza, gross grain or double faced satin ribbon at the desired length and tie it around the pom pom for hanging.

Valentine’s Day Fun Facts

Tuesday, February 2nd, 2016

Valentine’s Day Fun Facts

Valentine’s Day is the biggest holiday of the year to celebrate love. Each year people go out to dinner, purchase flowers, jewelry and other gifts to show how much they appreciate each other. It is also the one time of year you are encouraged to go big or go home! Store Supply Warehouse loves Valentine’s Day. We want to arm you with some fun statistics about the big day. We also want to encourage you to get creative with your packaging ideas and store displays to get your customers in the mood to shop for the ones they love.

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The average U.S. consumer spent around $116 on Valentine’s Day gifts, meals and entertainment in 2015 according to the  Retail Advertising and Marketing Association. Roughly 92 percent of married Americans with children will spend most of that money on their spouse.

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1 in 4 Valentine’s Day shoppers will buy flowers. 20% of all floral transactions happen during Valentine’s Day. 250 million roses get produced for Valentine’s Day. 40% of Valentine’s flower purchases are red roses. Red roses symbolize love.

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About 1 in 5 people will purchase jewelry as Valentine’s Day gifts and 9% of jewelry sold is diamond jewelry. Half of all marriage proposals take place on Valentine’s Day.

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Almost 1/3 of Valentine’s Day shoppers procrastinate. 40% of those procrastinators believe it’s too late to find a deal after February 13th.

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There is always a deal to be made. Make sure you do your best to get your customers into your store and leave with a great gift. We have all the store supplies you’ll need to promote your business including signage, jewelry displays, gift boxes and more.

Start Your 2016 With Sales

Tuesday, December 29th, 2015

Start Your 2016 With Sales

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The Christmas holiday season is always the best time of the year for retail. Now that the holidays are over and a new year is about to begin, your new challenge will be what to do with excess inventory and seasonal items that need to be cleared out. This will give you the space to make room for new spring merchandise. There is no better way to bring in additional business than with an end of the season sale!

Store Supply Warehouse carries a complete line of sale signs. Our signage features all sorts of styles that include bold prints and eye catching graphics. We also carry blank signage that can be customized with a message that can be written in or printed out.

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Our boutique line of signage features on-trend patterns that complement other products such as jewelry tags, necklace holders and packaging. We have sign kits available that can catch your customer’s eye outside the store to entice them in. Once inside, the theme can be carried throughout the store with matching sign cards, banners and streamers.

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Don’t forget sign holders too. Sign holders can be used to direct customers to a specific sales area or to distinguish merchandise that you have on sale. A successful sale is always created with clear and focused signage throughout your retail space. Make sure that it is clear what is included in the sale. We have sign holders that can be mounted on top of existing clothing racks. We also have styles that complement all of our boutique collections. Best of luck as your business enters 2016, remember we’re here to help!