Archive for the ‘Merchandising’ Category

Fall Merchandising Tips

Tuesday, October 25th, 2016

Fall Merchandising Tips

The fall season has arrived with new apparel and accessories along with it. This season sets the stage for the some of the biggest holidays of the year. Now, more than any other time of year, people will be shopping for the latest merchandise, styles, and trends and are looking to you to show them the way.

With competition from online retailers, attention to detail can set your business apart from the online experience. We are here to offer you a few tips and tricks to capture your customer’s attention and keep them returning season after season.

fall

  1. Create a feature table. A feature table can include some of your best-selling merchandise or limited addition, seasonal products. Nesting tables are a great choice to use here.  These tables do not take up a lot of space on the floor and you can display merchandise in a way that draws the eye to different levels.
  1. If you are a clothing retailer, it’s always a good idea to feature an outfit on a mannequin. Some of our most popular mannequin options include dressmaker forms and egghead mannequins. Flexible mannequins are also a great option for children displays. These mannequins allow the merchandise to be the star as they do not focus on facial features that exist on traditional mannequins.
  1. Display complimentary accessories along with your featured apparel. There are all sorts of jewelry, handbag, or footwear options available. Make sure you show them nearby so that your customer can have an easier time seeing the full look and making a decision on what to purchase. We carry a huge selection of jewelry displays that compliment any décor or store style.
  1. Make sure you always include adequate signage within your store. Nothing frustrates shoppers more than not knowing where the sale is or what items are on sale. We have plenty of signage options and sign holders for your store. We have styles available for use both outside and inside.
  1. Remember to greet each customer that comes into your space and have fun. Ask if you can help your customers and make sure you or your staff are available to answer any questions your customer may have. Sometimes we get so busy doing the work of the day that it can be easy to forget that the customer always comes first. If your customer has a bad experience, they are likely to tell someone they know and word-of-mouth marketing can have a huge effect on your business.

Wire Grid Panels

Thursday, September 29th, 2016

Wire Grid Panels 

Wire grid panels are one of the most versatile fixtures available. Our wire grid panels can be used on the ground with grid connectors, with a base, or displayed wall-to-wall within a space. Grid is also easy to transport and set up. It is a craft show and flea market staple.  We offer several sizes and custom color options. These panels hold up to years and years of set up and tear down.

grid-wall

Here are a few tips on how to make the most of your merchandise displays using wire grid:

  1. Pair accessories, such as a purse and a scarf, to show how the items complement each other and accessorize the outfit.
  2. Repeat the same style of fashion top in contrasting colors. Display them side by side for a modern twist.
  3. Show multiple outfits on premium mannequin forms to create a color story within the display. Make sure to display pants next to skirts in various lengths to allow eye movement throughout the entire display.
  4. Feature your clothing on wood hangers to create a more boutique look.
  5. Display a shoe in a neutral color throughout the display to offer a footwear option that compliments each style.

Paper Collar Jewelry Displays

Thursday, September 8th, 2016

Paper Collar Jewelry Displays

paper-collar-jewelry-displays

We are always looking for fun and innovative ideas to show you how easy it is to add dimension and interest to your jewelry displays. By simply adding a strip if cardstock paper and a brad embellishment around the neck of the display, you can give the illusion of a shirt collar.

As we enter into the fall and winter season, you will likely have a variety of new inventory to show your customers. Present your new styles with a fun twist to your traditional displays. The use of contrasting colors and prints on the display adds a bold look and can draw attention to the piece of jewelry. Keep the collars square for a more traditional shirt look or round the corners to create the look of a more casual shirt.

To create this look you only need a few items:
Paper cardstock
Scissors
Brad embellishment (scrapbook accessory)
Double sided tape
Necklace Display

Cut a 1 ½” wide strip of paper lengthwise down a piece of cardstock. Wrap it around the neck of the display. Cut to size. Attach the paper collar ends together with a piece of double sided tape or a brad embellishment.

Gray Jewelry Displays

Thursday, July 14th, 2016

Gray Jewelry Displays 

gray jewelry displays

Gray is the latest finish to be added to our ever expanding jewelry display line of products. Our newest addition offers a sleek and sophisticated look that will allow your jewelry to shine no matter what the style or color. Our gray jewelry displays feature a sateen finish that is smooth to the touch and lightweight. The necklace display busts offer a rear coated wire latch to assist in securing necklaces to the display. The jewelry bases are ample in size to ensure proper balance.

We have 16 options that will compliment any of our existing displays including tiered bars, ring fingers, bracelet displays, trays and padded inserts. Please explore all of our pieces here.

Gray collage

 

 

Wooden Crate Jewelry Display

Thursday, July 7th, 2016

Wooden Crate Jewelry Display

wooden crate jewelry 1

If you are a jewelry designer, crafter, or retailer, your jewelry collection is constantly evolving. With the ever changing collections, displaying your jewelry effectively is extremely important. Continuing to stay fresh and on-trend can be a challenge, so the objective is to present your jewelry in the most eye catching way possible. We want to show you how quick and easy it is to transform our Set of 4 Nested Crates into something extravagant for your jewelry.

collage 1

To create these displays you will need:

1 set of 4 nested wood crates (SKU 68-301)
Spray paint or acrylic/latex paint (we used flat spray paint one can for each crate. The white we left the inside unfinished)
7/8” brass cup hooks (these can be purchased at any hardware store or discount department store)
3/16” drill bit (this is the size we used for the 7/8” brass hooks.)

The nesting crates are unfinished pine wood and are ready to paint or stain. We spray painted the three smallest crates, leaving the largest size out. Allow them to dry completely, then pre-drill holes on each side. Hand screw the brass hooks into the pre- drilled holes, 3 hooks on each side for a total of 6 hooks. However, you can use as many as you would like. Next, add your jewelry. You can string the jewelry across the inside of the crates as we did on the smallest two sizes. For the third size, we hung the jewelry on the hooks vertically and across the inside of the crate.

collage 2

Try different finishes like a crackle or wood stain, or try using sand paper after painting for a distressed/antique look. You can also add a contrasting color of paint to the inside of the crate. We also included free standing jewelry displays from our wood collections (SKU 55-556 and 55-539) and boutique linen collection (SKU 55-716). You are only limited by your imagination.