Archive for the ‘Owner Spotlight’ Category

Store Owner Spotlight Par Excellence Salon and Spa

Monday, October 3rd, 2016

Store Owner Spotlight Par Excellence Salon and Spa

Par Excellence is an established salon and spa that has a razor sharp focus on providing the best personal care needs, serving the St. Louis and surrounding areas. With a name like Par Excellence, you know that once you step inside the doors, you are in for a treat. We are proud to introduce you to our latest Store Owner Spotlight, Par Excellence Salon and Spa.

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Par Excellence is currently celebrating 17 years in the business of personal care and beauty. This is a full service salon with services ranging from hair styling, nail services, facials, full body message, and more. The store is located in Bridgeton, Missouri a suburb of St. Louis, Missouri. The salon and spa boasts a wide range of services and an impressive number of top salon haircare brands. They are currently focusing on salon products that are all-natural and botanical in origin. They also have a small boutique area within the salon that carries retail gift items that include jewelry, purses, candles, and more.

How did you come up with the name of your business?

“It is French derived, meaning “superior in nature”. We wanted a name that would describe what we stand for.”

Do you have a background in retail? If not, what is your employment background?

“Retail has always been a vital part of being a hairstylist and owner. We always want our clients to use the “BEST” products on their hair.” Annette Peterson has been a hairstylist and manager for many years before deciding to purchase Par Excellence in July of 2014. She has always taken great pride in being able to offer superior service to all of her clients whether they were established or first-time customers. Becoming an owner was an obvious next step for career. “We have always wanted our clients to feel welcomed and pampered as soon as they hit the door and step inside.” This is a philosophy that is winning over clients and she continues to excel. Annette Peterson has been a customer for a number of years. She uses our Paris Script shopping bags for her customer’s purchases. Her signage in her store features some of our promotional boutique designs.

What are some features/special events that you do at your store to set yourself apart from other retailers?

“Every month we run a service special, retail special, and business special. I have one wall that is a chalkboard wall. We put all those specials up every month.”

What advice if any would you give others seeking to open a retail business that you benefited from?

“Always look to towards being superior! Your Clients appreciate getting their money’s worth.”


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Par Excellence Salon and Spa
3430 McKelvey Rd Ste E
Bridgeton, MO. 63044
(314) 291-9995
parexcellencesalon.com
faceboook.com/parexcellencesalon

Store Owner Spotlight Darbe And Co

Monday, May 9th, 2016

Store Owner Spotlight Darbe&Co.

Our latest Store Owner Spotlight highlights a store that is all about personal service and providing their customers the latest in upscale women’s and children’s fashion. If you’re looking for big city style with a small town flare, you should definitely take a look inside Darbe&Co. Boutique.

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The Business

Darbe&Co. Boutique is an established retail apparel store celebrating 4 years in business. The store is located on North Main Street in the historic business district of Charles City, Iowa. Darbe&Co. Boutique offers style-conscious women a variety of clothing, accessories, and beauty essentials with a splash of energy and fun. They carry a selection of merchandise from some of the most respected women’s clothing lines available. As a companion to the clothing, Darbe&Co. Boutique also carries a wide selection of accessories: jewelry, purses, carry-on luggage, collegiate wear, and more. The store also offers a full line of skin care to keep your skin looking fresh and radiant.

How did you come up with the name of your business?

“Years ago, we traveled to London and were touring Bath, England. That is where I became enamored with a hat shop named Darbey’s. When I decided to open the boutique, I dropped the letter ‘y’ and named it Darbe&Co. Boutique.”

Do you have a background in retail? If not, what is your employment background?

“I have been a business partner and owner on Main Street in Charles City for almost 15 years.  Also, being a Property Manager for 13 years, I was very involved in the marketing and development of several commercial properties. In the spring of 2012, I purchased the building now known as Darbe&Co. Boutique.

What factors led you to decide to open a retail store/website?

“I felt that Main Street needed a boost in the selections available to sophisticated shoppers in northeast Iowa. Also, this was a great opportunity to help boost the local economy. Establishing a new niche for women’s clothing has been exciting and rewarding. I am thankful to my clients for their support, friendship, and encouragement!”

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The Store

Inside of Darbe&Co. Boutique is an organized grouping of well styled apparel.  Within the space, tables full of merchandise are beautifully arranged to allow the shopper to properly view each piece. The displays are constantly updated to maintain their ever-changing inventory. Darbe&Co. even has a feature wall, stocked with everything from skin care products to wine racks.  The wine offering makes this store especially unique, capitalizing on the growing popularity of wine enthusiasts. What woman wouldn’t want to shop for clothing and purchase a bottle of wine within the same retail space?

What was your design strategy when you put your store together?

“Repurpose and renew. Everything involving the store design has the ability to repurpose what we have in the background and highlight our retail inventory. We’re a local destination and national trade secret for women seeking high value style. We offer hometown personal service and tasteful, sophisticated class, with a fun attitude. Darbe& Co. Boutique has the personal style trade secret you can afford to indulge in.”

What are some features/special events that you do at your store to set yourself apart from other retailers?

“We are the only “boutique” retailer on Main Street that sells wine. We organize and advertise our monthly Wine Walks and always have a dry wine sample on the counter with sweets in the cooler. Fresh coffee also welcomes our shoppers every day, along with the opportunity for wine tasting. Three times a year, we participate in shopping extravaganzas with other Charles City retailers. Some of these events include ChickFest in the spring, WitchFest in the fall, and ElfFest in the winter.

What advice if any would you give others seeking to open a retail business that you have benefited from?

“It is so important to advertise and be involved in the community. Also, do not forget to have fun and keep focused on your customers. Be consistent with your look; find a supplier and stick with them. Run routine sales and keep your lines and vendors fresh. Finally, give your customers something to look forward to: great customer service and fresh new displays showcasing fun inventory.”

Darbe&Co. Boutique
220 N. Main Street
Charles City, IA 50616
Facebook: Darbe&Co. Boutique
Web: darbe&coboutique.com

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Store Owner Spotlight Kid’s Caboose

Tuesday, April 19th, 2016

Store Owner Spotlight Kid’s Caboose

Our latest Store Owner Spotlight has a razor sharp focus on children’s retail and apparel. They keep their customers coming back year after year by continuing to offer great service, fun activities and eye-catching window displays. Get on board and take a ride with us to explore the wonderful world of Kid’s Caboose.

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The Business

Kid’s Caboose is a resale clothing store that focuses on children’s apparel. They offer clothing from infants to juniors. They also carry an assortment of maternity wear for mothers to be. Their line of products also includes new and used children’s toys. The store is located in downtown Moberly Missouri, a city in the North-Central part of the state. In July they will have be celebrating their 10th year of business success. Owner Susan Hall is the proud owner of the Kid’s Caboose and is excited about her store and its beginnings.

What factors led you to decide to open a retail store/website?

“At the time I opened the store, I had worked in the banking field for over 30 years. I was burned out with a capital B!  I needed some color in my life and banking is very black and white. That’s why I opened a children’s store. By adding the color, I was able to work nine more years in banking until I could reach my retirement age.  Banking has a lot of aspects of selling to it, so I knew how to deal with customers. My degree was in Business Management. I am very organized and always had huge personal annual yard sales. People who came to my sales would comment how I had everything organized like a department store! Opening a retail store was not a big stretch for me.”

The Store

Kid’s Caboose has a fun train motif that starts on the outside of the building and continues inside the retail space. Moberly has a rich history with the railroad system and this plays nicely into that history. They have a large selection of clothing that is merchandised on clothing rail systems, round racks and other types of free standing clothing racks. The toys and retail sections are organized and well stocked. The wall colors feature rich primary tones of red, yellow and blue. Obviously, these are great colors that are attractive to children and adults alike. They have a beautiful, one-of-a-kind train caboose where children are encouraged to play as their parents shop.

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What was your design strategy when you put your store together?

“Going with the railroad theme allowed lots of creative decorating.  The first thing we wanted for the children’s store was a play area.  So, we built a caboose and put some toys and books inside.”

What inspired the direction of the look of your store?

“For our hanging items, we went with outrigger racks along the walls with floor racks in the center.  This allows us to add or subtract racks and move them around as inventory fluctuates and seasons change.  Our location came with the check-out counter in the center and some built-in tiered shelving along the walls, which we have utilized for shoes and toy display.  The store also already had a lot of peg-board on the walls, which we utilize.  We also purchased the majority of our clear plastic re-usable hangers from Store Supply.”

What type of packaging do you use for your customer purchases and why?

“From day one we’ve used red T-shirt plastic bags. They are a good size and the red color goes along with the red caboose theme.  I love driving down our street on the way to the store and seeing those red bags on the arms of pedestrians who have just made a purchase at my business.”

What are some features/special events that you do at your store to set yourself apart from other retailers?

“We are a part of our downtown association and participate with them on all their events. I do some fun things on my own, too. We have drawings for prize baskets or gift certificates. That’s a great way to get contact information from people. Then I can snail mail or email information to them. We’ve had a few art contests for kids. Last year at Easter we had a Peeps diorama contest.  We had a pumpkin decorating contest at Halloween (not carving just decorating). This year when I decorated our window for Easter, I put lots and lots of bunnies in among the mannequins. There were stuffed bunnies, paper, felt, ceramic, large and small. People counted the bunnies and submitted their guess. Getting the correct count was much harder than I thought it would be. The guesses were all over the board, but we had a winner!  Decorating my store windows is my favorite thing to do.”

What advice if any would you give others seeking to open a retail business that you have benefited from?

Susan’s advice is some of the best advice about business and what it takes to succeed.

“Do your research. Visit stores similar to the type you want your store to be.  Make notes after you get back to the car of things you liked and didn’t like.  Anytime you are traveling, take time to visit your peers. Make a business plan. Join a business organization, either Chamber of Commerce, Main Street, or even an organized strip mall group. I also belong to The National Association of Resale and Thrift Stores.”

“Start small and grow. When we first opened, we were only open 14 hours per week on Thursday, Friday, and Saturday. As people started to discover us, we just kept increasing the hours that my husband and I could work and still maintain our “regular jobs”.  Finally we hired someone part-time and expanded the hours even more. Check the store hours of the businesses around you.  If they open at 9 a.m., you should too.  If they are open later one or two nights a week, you should too.  But, remember that it is easier to extend your hours than to shorten them.  Never close before closing time!  That one person who pulls up in front of your store at ten minutes until closing could be your biggest sale of the day. If you went home early, bummer!”

“Don’t think that you’ll get to just work the hours that your store is open.  There is lots of behind-the-scenes stuff that must be dealt with.  When I go in on a Sunday to catch up, I look up and down my street and see the cars of my fellow store owners parked in front of their businesses, too.  The store owners who are not coming in extra hours are the ones who are not successful.  Lots of businesses come and go and it’s pretty easy to predict.”

If you are interested in being featured in our Store Owner Spotlight, please email us at psims@storesupply.com

Kids Caboose
413 West Reed
Moberly, MO 65270
www.kidscaboosemoberly.com
www.facebook.com/kidscaboose/

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Store Owner Spotlight Carousel Horse

Monday, March 14th, 2016

Store Owner Spotlight Carousel Horse

Our latest retail store is all about celebrating the lives of horse lovers, riders and owners. Horses are an essential part of everyday life for many people who enjoy them. When you arrive to Carousel Horse the outside looks like a typical barn but once inside you are transported into the world of horse enthusiasts. We are going to take a journey into that life as we visit Carousel Horse our latest Store Owner Spotlight.

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The Business

Carousel Horse is an equestrian boutique located in the center of Western Pennsylvania Horse Country just outside of historic Saxonburg. At Carousel Horse you will find all sorts of products from tack (domesticated horse equipment) to clothing, accessories and home décor that celebrate equestrian style. The business started online and has continued for the last 8 years. Within the last 3 months Carousel Horse opened as a brick and mortar retail store. The store began with a love of horses and has become the go-to destination for horse lovers all over.

Do you have a background in retail? If not, what is your employment background? Please explain

 “I have a bachelor’s degree in business and worked in purchasing for most of my career. I’ve also ridden for 20 years and wanted something that could combine my knowledge of small business and my passion for horses. I have a great team of enthusiastic employees, some of which have worked in retail merchandising, but all are also riders and horse owners. “

What factors led you to decide to open a retail store/website?

“When my first son was born, I wanted to have a small business I could work at and also raise my kids.”

The Store

The front of the store looks like a barn that features traditional themes you would find on a barn at a typical farm. Once inside you are transformed into a retail space that is well merchandised and stylish. The store offers a put together mix of antique and contemporary. There are beautiful barn doors that tie into the space to create a rustic environment. There is plenty of space to move through where product and accessories are placed on 4 way clothing racks and rustic round wood spindles. There is a great use of space along the walls as product is well displayed in framed slatwall on faceouts and peghooks.

What inspired the direction of the look of your store?

“Both myself and my merchandiser both love antiques and that rustic barn wood look. We also love to salvage and re-purpose.”

What are some features/special events that you do at your store to set yourself apart from other retailers?

“We like to do fun promotions that customers can participate in like our Elf on the Shelf during Christmas. Not only does it bring people in for discounts, but they are also engaged and have a lot of fun looking through the store for our hidden elves.”

What advice if any would you give others seeking to open a retail business that you have benefited from?

“When hiring, look for people that share your passion. Anyone can be trained, but it’s the attitude and enthusiasm of your employees that will make your business a success.”

 

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The Carousel Horse
205 Neupert Rd
Cabot, PA 16023
www.carouselhorsetack.com
Facebook: facebook.com/CarouselHorseTack/
Instagram: @carouselhorsetack 
Twitter: @carouselhorsetack 

Store Owner Spotlight See Jane Sparkle

Tuesday, March 1st, 2016

Store Owner Spotlight See Jane Sparkle

Retail boutiques are seeing an amazing rebirth all over the country. Personalized service, special events and opportunities to interact with customers are becoming an essential part of doing business. These types of special touches provide lasting impressions that will keep customers coming back..That’s exactly how our latest Store Owner Spotlight See Jane Sparkle really shines.

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The Business

See Jane Sparkle is a boutique located in southeast Evanston, just north of Chicago, Illinois. See Jane Sparkle is in its 4th year and has come a long way since starting as a trunk show back in 2001.The store is the brain-child of local designer Sara Jane Abbott. The store is a launching pad for what Sara Jane envisioned as a brick-and-mortar community for both established and developing artists and designers. See Jane Sparkle provides not only jewelry and women’s accessories, but luxury designer resale items, vintage finds and a wide variety of personal and home accessories.  Sara Jane’s vision is for See Jane Sparkle to be the destination for both artists and customers to “find their own sparkle”.

Do you have a background in retail? If not, what is your employment background?

“I went to Syracuse University for Fashion Design, then designed for 17 years in the corporate world for a variety of major retail companies. I started working retail at a local antique fine jewelry store. It was my first job when I was a teenager.  I always knew I was going to own a boutique someday, I just didn’t know if it was going to include clothing, jewelry or gift. Now I’m all three.”

What factors led you to decide to open a retail store/website?

“I have been designing over 30 years and I wanted to design and be the boss. When I was working design in the corporate world, it was like designing with blinders on. I started doing trunk shows to showcase my own ideas. Towards the end I was doing over 30 shows while working full time as a mom of two children. I am a people person, so the next step for sure was for me to open my own store.”

How did you come up with the name of your business?

One of the first things that grabs your attention is the name of the business itself. With a name like See Jane Sparkle, you have to figure that there is a great story behind the name.

“The name comes from my childhood. There were these Golden Book series Dick and Jane.  The “Jane” in the name also is a play on words since Jane is usually a plain Jane but I have her SPARKLE.”

Store Design

The style and flow of a retail space is one of the keys to its success. Customers have to be able to move around the store without feeling overwhelmed. Sara Jane has done a great job achieving this with rich wall colors coupled with the copper tones of Store Supply’s boutique fixture collection. One of the most exciting features is a beautiful chandelier in the center of the space. It offers the classic look of an exclusive boutique. The result is a space that appears warm and inviting.

What was your design strategy when you put your store together?

“I love vintage furniture and everything shiny like crystal, mirrors and metallic gold or copper accents.  I have a mix of copper toned fixtures from the cobblestone collection, a white pedestal center table, vintage walnut and espresso desks, chairs, tables and touches of red. I found two vintage red arm chairs that have become my “guy” chairs. I also have grey border distressed area rugs, vintage chandeliers and lamps and some glass cabinets. I love designing my interior space!  Maybe that’s my next career.”

What inspired the direction of the look of your store?

“I have always loved the old-school glamour of the 1940’s. I use the brown boxes and paper bags with the baroque printing, Paris script or the Newsprint bags. I have stickers printed and then add a gem to each sticker on the bag.”

What are some features/special events that you do at your store to set yourself apart from other retailers?

The store also offers a unique space for private events such as Girl’s Night Out and birthday parties. Special occasions, weddings and custom designing are other offerings to round out the assortment.

“My Beads & Bubbly parties are private design parties where adults and kids as young as seven can design jewelry while sipping bubbly. We serve Prosecco for adults and homemade soda for the children. I also do monthly events as appreciation parties for my “Starlets”. See Jane Sparkle shoppers are called Starlets.”

What advice if any would you give others seeking to open a retail business that you have benefited from?

“Take it slow. Learn from your mistakes and just have fun!”

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See Jane Sparkle
1312 Chicago Ave
Evanston, IL 60201

Website www.seejanesparkle.com

Facebook Facebook.com/seejanesparkle

Instagram https://www.instagram.com/see_jane_sparkle/

Twitter https://twitter.com/sjsevanston

Pinterest https://www.pinterest.com/seejanesparkle/

Yelp http://www.yelp.com/biz_photos/see-jane-sparkle-evanston-4