Archive for the ‘Packaging’ Category

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New Packaging Collections

 Wednesday, July 28th, 2010

For retailers, the only piece of your store other than your merchandise that goes home with a customer are your bags and packaging. Packaging can leave a lasting impression on the quality of your store and can speak volumes about a store’s customer service. That is why Store Supply Warehouse is introducing a new line of premium packaging that includes coordinating bags, tissue paper and accents that are affordable for store owners.

Our customer service representatives are consistently making recommendations of how to group together our current merchandise to create a packaging collection and as a result, we decide to create collections for our customers. The collections integrate some of our existing products with new items to create a suite of products designed to create a cohesive look to a store’s packaging. With five expertly coordinated collections, stores are bound to find a collection that matches the look and mood of their retail store.

The five collections include glossy euro tote bags, frosty bags, tissue paper, raffia, curling ribbon and other accents. The collections are designed to express the mood of a store:

Neapolitan Collection: Reminiscent of the favorite ice cream combo, the Neapolitan collection integrates stripes and polka dots in the classic colors of white, pink and brown.  Raffia and ribbon accents finalize the collection that is topped with colorful tissue paper.

Cabana Bay Collection: Summon the feel of the islands with the Cabana Bay Collection. Cool colors are complemented with Island stripes accessorized with blues, oranges and yellows. Add a touch of the island with oatmeal and sage colored raffia to finish the look.

Treasury Collection: The classic combination of black and white is revved up by zebra print accents on bags and tissue paper and subtle metallic highlights. This timeless look would fit in with almost any store design.

Glamazon Collection: Black, Purple, Zebra and Leopard prints come together to fashion a distinct collection that will appeal to many clothing store owners. This collection is perfect for the store that caters to the woman that wants everything from her hair to the bag she is carrying to look polished.

Wild Raffari Collection: Giraffe prints are set off with the natural accents of raffia. Light green, orange and yellow items brighten the look and add an unexpected twist to an animal print collection.

The premium bag collections can be customized in regards to sizes and accents to a retailer’s specifications. And all of these collections can be supplemented by our already extensive lines of solid color tissue paper, frosty bags, glossy euro totes, ribbons and raffia to create a truly unique look for any store. Because of our extensive network, we are able to provide these items at affordable rates so that any store can add a touch of excitement and color to their packaging without breaking the bank.

Posted in All, Featured Products, Gifts, Packaging | No Comments »

Boutique Tissue Paper

 Friday, March 26th, 2010

On Tuesday, we talked about ways to spruce up your stores packaging in order to reflect high end customer wants. For any boutique or high end store, this is extremely important. Making the right impression the first time with customers goes a long way and can lead to lifelong customers. And other than your merchandise, often the only piece of your store that comes home with them is the packaging.

One thing that adds a nice touch is wrapping merchandise in tissue paper prior to placing it in a box or bag. Many retailers like Ann Taylor do this not only to protect your merchandise, but to increase the perceived value and service associated with the purchase.

Tissue paper is a good way to show some flair. In addition to standard colors, Store Supply has a boutique line of tissue paper especially designed for upscale stores that want to upgrade their packaging. And any store can use this new line of tissue paper to add some pizzazz to their bags.

In addition to the standard and premium colors of tissue paper, the boutique line features patterns that were specifically selected to complement boutique design and clientele.

The new line includes the following patterns:

Giraffe Print Island Dots island Stripes Leopard

Neapolitan Dots Neapolitan Stripes Zebra

So jazz up your packaging with unique colors and patterns of tissue paper.

Posted in All, Featured Products, Packaging, Uncategorized | 1 Comment »

Upscale Packaging

 Tuesday, March 23rd, 2010

One thing that is important is to match all elements of your store with your merchandise and price points. That means creating an entire environment that is consistent with your store’s brand. Sometimes little things are overlooked but for boutiques or upscale stores, the little details really communicate the value of your items.

One of the most important items to upgrade is your store’s packaging. You shouldn’t charge hundreds of dollars for one item and then wrap it in a standard bag. Packaging should be thicker, have a nicer finish and be something that translates that the customer was treated in a manner deserving of their high scale purchase.

Your main packaging should be higher quality when running a high end store. So bags, boxes and gift packaging should follow suit. Glossy Euro Totes are always a top choice for boutiques because the structure of the bag will protect merchandise. Also, these totes can double as gift wrap. They can even serve as a signature of your store if branded. Every girl loves seeing that pink striped Victoria Secret bag under the tree or at a wedding shower.

For jewelry stores, small touches make the difference. Upgrading to a box with metallic finish such as gold or silver makes the box much more luxurious and upscale. Or use keepsake boxes that can serve as a pretty storage box as well as the take home packaging.

When wrapping up purchases, what you include in a bag or box can really set off the packaging. Wrapping items in tissue paper or including that or cellophane wrap in a bag gives the extra touch that is expected and appreciated from upscale stores.

Just make sure you think of the small details when designing and ordering supplies for your boutique. Check out other boutiques in your area and see how they wrap their packages and make sure that you either follow suit or outdo them to keep your high spending customers happy.

Posted in All, Packaging, Tips | 1 Comment »

Spring Packaging

 Tuesday, March 9th, 2010

The days are longer, the sun has reemerged and the birds are chirping. It’s official! Winter is coming to a close and spring is on its way.

Incorporating the change in seasons into your business is very important in order for your merchandise and displays to stay fresh. Most large retail stores change out all of their signage, bags and display accoutrements every few months just so that it reflects the change in their products. A complete overhaul isn’t necessary. Small changes in your store can help signal that spring is here.

One very simple way to do this is to look at things you have to order on a regular basis, like your packaging. If you swap out your normal bags for a new color or material, it will help signal to your regular customers that there have been updates to your store.

Now is the time to put away the black, red and white bags. Try a new color like pink or light green as a bag material. Even swap out your bag types in order to make a change. Plastic merchandise bags are lightweight and feel airy for spring. And wrap your breakable or small merchandise in pastel colored tissue paper.

Another way to spruce up your store for spring is to adjust your gift wrapping materials if you offer those services. Lighten up your colors, adjust your wrapping boxes and offer different gift wrap bags for sale. Or switch to frosty plastic shopping bags that can easily double as a gift bag.

Winter items tend to be dark colors and by this time of year, people are ready to lighten up and get outside. So make sure your materials reflect the weather.

How do you make adjustments for spring?

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Friday Feature Product: Jewelry Boxes

 Friday, January 15th, 2010

Because jewelry is a top seller for Valentine’s Day, offering jewelry boxes with purchases is a nice touch for buyers. Jewelry boxes are great for keeping purchases safe, secure and unharmed from the time of purchase to when the recipient opens the box. They help keep necklaces and bracelets from becoming a tangled mess, as well as add an extra element of surprise when opening.

Many women also keep the original boxes their jewelry comes in as a way to neatly store and organize jewelry. Plus, many times stores put their brand name on their boxes so it is a good way to remind customers where they purchased their favorite jewelry items. You can easily brand boxes by adding custom sticker labels with your company name and contact information.

For many stores that carry jewelry, cotton-filled jewelry gift boxes will suffice with customer purchases. These boxes come in silver, white, kraft and gold to match any other packaging materials you offer. Many shapes and sizes are available to accommodate necklaces, bracelets, earrings, watches, pendants and rings. Additionally, they come with a piece of cotton that is sized to the box, so these are great for packaging other small, fragile items as well.

Jewelry Gift Boxes Jewelry Gift Boxes Jewelry Gift Boxes Jewelry Gift Boxes

Cotton-Filled Jewelry Gift Boxes in silver, kraft, white and gold.

Jewelry stores that want to create a dramatic presentation with their products, faux leather and black velvet boxes are perfect for creating the WOW factor. These not only look great but because they close tight, items will be stored safely wherever they go. Boxes for rings, earrings, necklaces, pendants and watches are available in black velvet with gold accents, faux leather white and faux leather black.

Black Velvet Earring Box Faux Leather White Jewelry Box Faux Black Leather Watch Box

Black Velvet Earring Box | Faux Leather Necklace Box | Faux Leather Watch Box

Since many retail stores have cut back budgets and do not offer gift boxes with purchases, your store will standout above the competition when you have these items available.

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Posted in All, Featured Products, Gifts, Packaging | 1 Comment »

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