Spring Packaging
3-9-10 Posted by: Store Supply GuyThe days are longer, the sun has reemerged and the birds are chirping. It’s official! Winter is coming to a close and spring is on its way.
Incorporating the change in seasons into your business is very important in order for your merchandise and displays to stay fresh. Most large retail stores change out all of their signage, bags and display accoutrements every few months just so that it reflects the change in their products. A complete overhaul isn’t necessary. Small changes in your store can help signal that spring is here.
One very simple way to do this is to look at things you have to order on a regular basis, like your packaging. If you swap out your normal bags for a new color or material, it will help signal to your regular customers that there have been updates to your store.
Now is the time to put away the black, red and white bags. Try a new color like pink or light green as a bag material. Even swap out your bag types in order to make a change. Plastic merchandise bags are lightweight and feel airy for spring. And wrap your breakable or small merchandise in pastel colored tissue paper.
Another way to spruce up your store for spring is to adjust your gift wrapping materials if you offer those services. Lighten up your colors, adjust your wrapping boxes and offer different gift wrap bags for sale. Or switch to frosty plastic shopping bags that can easily double as a gift bag.
Winter items tend to be dark colors and by this time of year, people are ready to lighten up and get outside. So make sure your materials reflect the weather.
How do you make adjustments for spring?


