Archive for the ‘Uncategorized’ Category

Boutique Tissue Paper

Friday, March 26th, 2010

On Tuesday, we talked about ways to spruce up your stores packaging in order to reflect high end customer wants. For any boutique or high end store, this is extremely important. Making the right impression the first time with customers goes a long way and can lead to lifelong customers. And other than your merchandise, often the only piece of your store that comes home with them is the packaging.

One thing that adds a nice touch is wrapping merchandise in tissue paper prior to placing it in a box or bag. Many retailers like Ann Taylor do this not only to protect your merchandise, but to increase the perceived value and service associated with the purchase.

Tissue paper is a good way to show some flair. In addition to standard colors, Store Supply has a boutique line of tissue paper especially designed for upscale stores that want to upgrade their packaging. And any store can use this new line of tissue paper to add some pizzazz to their bags.

In addition to the standard and premium colors of tissue paper, the boutique line features patterns that were specifically selected to complement boutique design and clientele.

The new line includes the following patterns:

Giraffe Print Island Dots island Stripes Leopard

Neapolitan Dots Neapolitan Stripes Zebra

So jazz up your packaging with unique colors and patterns of tissue paper.

Open Signs

Friday, February 12th, 2010

Red / Blue Oval LED  Open SignOne of the most necessary things for any store to have is an open sign. We recommend a sign that can either be turned on and off or be switched so that it is extremely obvious to shoppers when your store is open. Especially for storefronts that are in strip malls or have sidewalk traffic, an effective open sign draws customers in and convinces them you are ready for business.

The best option is by far is the neon or LED signs that light up. These signs come in a variety of shapes including square, oval and vertical. The lights guide customers to your business and tell them from even far away that your store is either open or closed. Light up signs encourage drop in traffic, especially during “off times” or on Sundays and holidays when some stores are closed.

If you don’t want a lit open sign, or if you business is in an area that has regulations against lit signs, there are many traditional open sign options. One of our favorite options is the sliding open and closed sign. A panel slides back and forth to tell your customers if you are open or closed. Plus, there is space to list your hours of operation or other messages.

Sliding  Open Signs

Horizontal Sliding Open and Closed Sign

Other options include outdoor or indoor flags that will make sure customers know that you are open for business. And don’t forget to try out other lights and signs as well to welcome customers into your store.

What type of open and closed signs do you use?

Friday Feature Product: Hat/Scarf/Tie/Belt Displays

Friday, February 5th, 2010

Hats, scarves, ties and belts can be tricky to display and more difficult to keep organized. However, these can be great impulse purchases when displayed effectively. These fixtures do not take up very much floor space and can enhance other displays as well. Because hats, scarves, ties and belts are great gifts, think about featuring these accessories for Valentine’s Day.

Some great store fixtures are available that are designed specifically for displaying scarves, belts and ties in an eye catching way. The rotating belt/tie/scarf rack features 20 hooks and stands upright. Customers will be able to view these items from all angles. Ball spiral racks are also optimal for scarves, ties and belts. With 29 chrome balls featured in a spiral figure, no items will be hidden from a customer’s view. Additionally, these fixtures are easy to move and go along well with other retail displays. Try putting them in a high traffic area and see if your sales increase.

29-Ball Spiral Racks Rotating Belt/Tie/Scarf Racks

29-Ball Spiral Rack |     Rotating Belt/Tie/Scarf Racks

There are several varieties of hat displays available to meet your store’s needs. Free standing floor cap towers will add visual dimension to a boring wall. A 12 tier cap tower has the ability to hold 72 hats and a 6 tier cap rack will hold 24 hats. If you’re looking for a countertop hat rack they are available in 2-tier, 3-tier and 4-tier depending on how many caps you wish to display. A 4-tier countertop cap tower is also available.  The difference between racks and towers is that a tower has a front and back and the tiers are stationary, giving it the ability to stand against a wall. The tiers on a cap rack rotate, and therefore must be placed in an area where customers can use the rotating store fixture.

Countertop Cap Towers 4-Tier Floor Standing Cap Racks

Countertop Cap Tower |     4-Tier Standing Cap Rack

If you have wire grid or slatwall, a cap display that attaches to those fixtures may be more suitable and space saving for your store. Additionally, cap sky tiers will save floor space because they attach to existing display racks. And extra revolving cap tiers are available if you want to add more caps to a rack.

Cap Sky Tiers Revolving Extra Cap Tier

Cap Sky Tier |          Extra Cap Tier

Hat racks keep your merchandise in the best selling condition possible. We wouldn’t recommend throwing hats into a dump bin because they could be damaged and will lose their shape.

Also, think about using these apparel accessories on your mannequin displays. For more about mannequins check out this previous blog post: Mannequins.

Friday Feature Product: Jewelry Cards

Friday, January 22nd, 2010

We listed five helpful tips earlier in the week for store owners to effectively display jewelry. Instead of hanging jewelry by itself on a peg, we recommend using jewelry display cards for several reasons that include:

  • Jewelry cards keep items neat and from tangling easily. This aspect will save your employees and customers time and frustration by not having to hassle with knotted merchandise.
  • It is easy to mark prices on jewelry cards. By putting the price on the card, you will not have to strategically figure out a way to label the price directly on jewelry items.
  • Because jewelry cards fold over and adhere to themselves, jewelry is never harmed by adhesives or connectors. This is a perfect way to avoid annoying sticker residue on items.
  • Jewelry cards are perfect for display racks.

Self-adhesive necklace fold-overs will hold any size necklace, bracelet or even hair ties. With convenient inserts, you will be able to display merchandise on racks or counter stands. Available in cases of 100 these jewelry cards come in white or black.

Self-Adhesive Necklace Fold-Overs

Self-Adhesive Necklace Fold-Overs

For earrings you can choose between black or tan velour imprinted earring cards with “FASHION EARRINGS” on the front, black velour plain earring cards, or white plastic earring cards. Available in cases of 100, these earring cards will hold pierced or clip on style earrings.

Plastic Imprinted Earring Cards

Plastic Imprinted Earring Cards

Special pin cards with “FASHION PIN” printed on the front are available in cases of 100. Barrette cards in black and white feature slits for displaying barrettes and the ability to hang on wire displays and peg displays.

Barrette Cards

Barrette Cards

Merry Christmas!

Friday, December 25th, 2009

Enjoy time with your family this holiday season.

– From everyone here at Store Supply Warehouse