Archive for the ‘Uncategorized’ Category

Tuesday Tip: How to Store Seasonal Merchandise

Tuesday, November 24th, 2009

Hopefully after the holiday season you won’t have too much Thanksgiving and Christmas merchandise left on your shelves. If you don’t have vendors that you can ship back to, most of the left over items have to be stored away until next season. It may seem like a huge undertaking now, but taking extra precautions in storing your seasonal merchandise will keep it looking new for a profitable season next year.

It should go without saying that nothing should be left out in open bins. Keep in mind all the elements that could cause harm or damage to your products. If you building floods when it rains, keep boxes off the ground and use plastic containers instead of cardboard. Clear plastic containers can be helpful so you can see what is in them.

Labeling takes almost no time at all and will save you hours of going through all your boxes next year. Make sure when you stack and store your boxes that the labels are facing out so you can read them, they won’t do you any good hidden away.

With breakable items, it’s better to wrap in a paper without any ink. Newspaper and color tissue paper could get wet and stain your products. Also, be mindful of what products you combine in one box. We recommend keeping scented items separate from everything else, so your products do not permanently smell.

Unless you are absolutely sure that some of your food products will be like new in a year, do not try and store them. On items that are going to expire or that are outdated, consider having a clearance sale to get these products out of your store. And instead of throwing them out if they don’t sell, you can donate items to food banks or charity organizations.

Even though the process is a hassle for you now, you will be so happy that you made the extra effort next year when unloading holiday merchandise back on your shelves with ease.

How do you store your holiday merchandise? Any tips for new store owners?

Retail News Update: Halloween Retail Sales Rise

Friday, October 16th, 2009

In an uncertain retail market some store owners may be hesitant to invest in more expensive merchandise and advertising this season. However, a recent article by the St. Louis Post Dispatch titled, “Bustling Halloween market has retailers seeing back” reports that customers are expected to spend more than $50 on Halloween this year.

The article features retailers from Halloween store owners to haunted house operators to pumpkin farms. They all report that profits are expected to match and even top last year’s sales. One Halloween retail store said their sales are up 20 percent from the same time last year.

With a majority of Halloween spending taking place in the last two weeks of October, it’s not too late to cash in on this holiday surge in spending.

Tuesday Tip: Pay Attention to Trends

Tuesday, September 15th, 2009

You never want your store to become dated when it comes to your merchandise and displays. There are some classic products that will always be profitable but you should keep a close eye on the newest trends and your inventory. This is not to say that you should jump at every pet rock craze that comes along, but it’s never a bad idea to know what your customers are talking about and looking for.

Here are some trends with long term value that might be selling points for you now or in the future.

Go Green
According to the 2009 Cone Consumer Environmental Survey, 34% of Americans are more likely to buy environmentally responsible products today. And 70% indicate that they are paying attention to what companies are doing with regard to the environment right now, even if they cannot buy until the future.

Online Sales
With gas prices still high, consumers are looking to the internet to save themselves a costly drive. If you already have an online store consider offering free shipping for spending over a certain amount or advertise a free gift with purchase. However, if you are thinking about creating a new online store, be prepared to advertise or discount aggressively to drive initial traffic in order to build an online customer base.

Buying American
This is not a new concept, but with struggling economy and the American car industry urging consumers to buy American made cars, some consumers are looking at the tags on other items as well. Look at your inventory and weigh if highlighting some of your American made products could make a difference. However, be cautious of this tactic if the majority of your products are not American made, as it will only highlight that you carry imported products. While there is nothing wrong with imported products, certain customers may not like it.

Health
The boomer generation of Americans that were born between 1946 and 1964 are moving into the senior citizen bracket, 65 years of age and up. With the life expectancy hovering around 80, the boomers aren’t going anywhere. In their retirement they have money to spend and are looking to healthier lifestyles to keep up with the grandkids.

Do It Yourself
People are looking for money savers. Instead of paying someone for labor, some are finding that they don’t mind rolling up their sleeves themselves. If your product is suited to do-it-yourselfers, capitalize on your expertise by hosting workshops. People will buy your products for their project and call on you if things don’t end up looking like the picture.

Have you noticed any current trends that have impacted your business?

Throw Rug Display Question

Thursday, August 13th, 2009

We are looking for a rack (preferably on wheels) that we can display throw rugs on. The rugs are braided and we have yet to find a good way to display them. Any suggestions? – Dean, PA

Follow me on Twitter @StoreSupplyGuy

Wednesday, August 5th, 2009

With more independent retailers utilizing social media outlets, Store Supply Guy is joining the conversation on Twitter and recommends that you do the same if you haven’t already.

If you like reading weekly updates on the Store Supply Guy Blog, imagine receiving several updates every day from @StoreSupplyGuy on Twitter. Here, we can keep up with your day-to-day activities and find out what is really in the heads of store owners. Whether offering words of encouragement or some helpful tips, in 140 characters or less, @StoreSupplyGuy will be available for all your retail needs.

Store Supply Warehouse also manages a corporate Twitter account, @StoreSupply. If you ever want to know what trade shows Store Supply Warehouse will be attending or receive information about Store Supply products, @StoreSupply is updated daily with such tweets.

Are you still a little fuzzy about what Twitter is? Here are the top 5 reasons why we think Twitter is a great resource for retailers.

  1. Networking and Finding Potential Customers
  2. Research Tool for New Ideas
  3. Reinforce Your Brand Name
  4. Promote News, Events and Products
  5. Direct Traffic to Your Site

If you already have a Twitter account, follow me for some great tips, @StoreSupplyGuy! If you have yet to join Twitter, make a profile and start networking with thousands of other retailers.