Friday Feature Product: Countertop Displays

Your countertop display can be a focal point in your store and it is a great way to highlight smaller products. Every retailer should make good use of their countertop. You might be surprised that just by moving a product in front of your customers’ eyes will increase impulse sales.

Choosing the right display can make merchandise more visible and add interest to your countertop. There are many great display options out there, depending on what products you want to feature.

Assess what products you think would sell the best on your countertop. We recommend switching out products and strategically placing these display fixtures. They can stand alone or as a group display. Light accents such as tube lights can add emphasis. If you are not using one of these displays on your countertop, try moving it to another location in the store. It will keep you and your customers from getting bored.

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