A buyer always wants to try on items before they purchase them. For jewelry and apparel retailers like Kerry Cottage, key supplies to have in your store are display mirrors.
You should strategically place mirrors next to jewelry counters, hat displays, clothing, sunglass displays and anywhere you have wearable merchandise. These are especially important if you do not have dressing rooms in your store.
Tilting mirrors and easel mirrors are ideal for sitting on counters. Tilting mirrors can adjust to the customer’s height whereas easel mirrors stay stationary. You should keep the height of your counter in mind when choosing a mirror. If the counter is very short, a tilting mirror might be more effective than an easel mirror. If you sell shoes, we recommend a floor easel mirror to make shoe merchandise easy to view.
Hanging mirrors come with a convenient, universal mount that fits slatwalls or wire grids. These mirrors should be on walls or columns next to clothing. People try on jackets, sweaters and anything they can fit over their clothes in the main part of a store. Don’t just have these mirrors on the outside walls of your store. If you can, try and incorporate them within the store for easy access.
Turntable mirrors bring immediate attention to your gifts, jewelry, cosmetic or any small, light weight merchandise. There are no messy wires and can operate for days on a single D-size battery. This is a way you can feature special products and sales. We recommend switching out your merchandise on the turntable. Don’t let an item become stale.
Remember to think like your customers. Look at every area of your store from a customer’s prospective. Anywhere that someone may be tempted to try something on, make sure there is a mirror close. By having mirrors placed strategically throughout your store, you will entice customers to buy extra items such as jewelry, sunglasses and jackets.
Tags: Displays, featured product, mirrors
