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Fall Merchandising Tips

10-25-16    Posted by: Miss Trish

Fall Merchandising Tips

The fall season has arrived with new apparel and accessories along with it. This season sets the stage for the some of the biggest holidays of the year. Now, more than any other time of year, people will be shopping for the latest merchandise, styles, and trends and are looking to you to show them the way.

With competition from online retailers, attention to detail can set your business apart from the online experience. We are here to offer you a few tips and tricks to capture your customer’s attention and keep them returning season after season.

fall

  1. Create a feature table. A feature table can include some of your best-selling merchandise or limited addition, seasonal products. Nesting tables are a great choice to use here.  These tables do not take up a lot of space on the floor and you can display merchandise in a way that draws the eye to different levels.
  1. If you are a clothing retailer, it’s always a good idea to feature an outfit on a mannequin. Some of our most popular mannequin options include dressmaker forms and egghead mannequins. Flexible mannequins are also a great option for children displays. These mannequins allow the merchandise to be the star as they do not focus on facial features that exist on traditional mannequins.
  1. Display complimentary accessories along with your featured apparel. There are all sorts of jewelry, handbag, or footwear options available. Make sure you show them nearby so that your customer can have an easier time seeing the full look and making a decision on what to purchase. We carry a huge selection of jewelry displays that compliment any décor or store style.
  1. Make sure you always include adequate signage within your store. Nothing frustrates shoppers more than not knowing where the sale is or what items are on sale. We have plenty of signage options and sign holders for your store. We have styles available for use both outside and inside.
  1. Remember to greet each customer that comes into your space and have fun. Ask if you can help your customers and make sure you or your staff are available to answer any questions your customer may have. Sometimes we get so busy doing the work of the day that it can be easy to forget that the customer always comes first. If your customer has a bad experience, they are likely to tell someone they know and word-of-mouth marketing can have a huge effect on your business.

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Store Owner Spotlight Par Excellence Salon and Spa

10-3-16    Posted by: Miss Trish

Store Owner Spotlight Par Excellence Salon and Spa

Par Excellence is an established salon and spa that has a razor sharp focus on providing the best personal care needs, serving the St. Louis and surrounding areas. With a name like Par Excellence, you know that once you step inside the doors, you are in for a treat. We are proud to introduce you to our latest Store Owner Spotlight, Par Excellence Salon and Spa.

par-excellence

Par Excellence is currently celebrating 17 years in the business of personal care and beauty. This is a full service salon with services ranging from hair styling, nail services, facials, full body message, and more. The store is located in Bridgeton, Missouri a suburb of St. Louis, Missouri. The salon and spa boasts a wide range of services and an impressive number of top salon haircare brands. They are currently focusing on salon products that are all-natural and botanical in origin. They also have a small boutique area within the salon that carries retail gift items that include jewelry, purses, candles, and more.

How did you come up with the name of your business?

“It is French derived, meaning “superior in nature”. We wanted a name that would describe what we stand for.”

Do you have a background in retail? If not, what is your employment background?

“Retail has always been a vital part of being a hairstylist and owner. We always want our clients to use the “BEST” products on their hair.” Annette Peterson has been a hairstylist and manager for many years before deciding to purchase Par Excellence in July of 2014. She has always taken great pride in being able to offer superior service to all of her clients whether they were established or first-time customers. Becoming an owner was an obvious next step for career. “We have always wanted our clients to feel welcomed and pampered as soon as they hit the door and step inside.” This is a philosophy that is winning over clients and she continues to excel. Annette Peterson has been a customer for a number of years. She uses our Paris Script shopping bags for her customer’s purchases. Her signage in her store features some of our promotional boutique designs.

What are some features/special events that you do at your store to set yourself apart from other retailers?

“Every month we run a service special, retail special, and business special. I have one wall that is a chalkboard wall. We put all those specials up every month.”

What advice if any would you give others seeking to open a retail business that you benefited from?

“Always look to towards being superior! Your Clients appreciate getting their money’s worth.”


par-excellence-1

Par Excellence Salon and Spa
3430 McKelvey Rd Ste E
Bridgeton, MO. 63044
(314) 291-9995
parexcellencesalon.com
faceboook.com/parexcellencesalon


Posted In: Owner Spotlight
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Craft Show Essentials

8-29-16    Posted by: Miss Trish

Craft Show Essentials

Fall festivals, craft fairs, and holiday show season is upon us. Craft shows take place all year round. However, the most popular time of year and best attended shows take place in the fall and winter months. This is always a great opportunity for many to step out and try their hand at retail. It is also a great opportunity to introduce your brand to the public. For many, craft shows can lead to a “big break.”

When attending a craft show, it is imperative that you arrive prepared to service your customers. Below is a list of all the retail essentials that you will likely need. While we have many options, this is a comprehensive list of our favorites and provides a great “go-to” list for craft show beginners.

craft show supplies 2

  1. Signage 
  2. Sign Holders
  3. Bags
  4. Stickers and Labels 
  5. Tissue, boxes, and packaging 
  6. Sales book/ sales order books 
  7. Boutique Tags 
  8. Stickers and Embellishments 
  9. Drawstring bags



Gray Jewelry Displays

7-14-16    Posted by: Miss Trish

Gray Jewelry Displays 

gray jewelry displays

Gray is the latest finish to be added to our ever expanding jewelry display line of products. Our newest addition offers a sleek and sophisticated look that will allow your jewelry to shine no matter what the style or color. Our gray jewelry displays feature a sateen finish that is smooth to the touch and lightweight. The necklace display busts offer a rear coated wire latch to assist in securing necklaces to the display. The jewelry bases are ample in size to ensure proper balance.

We have 16 options that will compliment any of our existing displays including tiered bars, ring fingers, bracelet displays, trays and padded inserts. Please explore all of our pieces here.

Gray collage

 

 


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Summertime Essentials

6-24-16    Posted by: Miss Trish

Summertime Essentials 

Summertime Essentials

Summertime is in full swing and we want to make sure you are able to draw attention your summer inventory!  With popular holidays like 4th of July coming up, we want you to take advantage of the opportunity to move your summer merchandise out the door. Here are some of our top picks for helping you showcase your merchandise.

Sale Signage

Draw your customers’ attention with sale signage!

We offer sale signage that will work for all types of store décor from boutique to farmhouse chic. We carry popular signs in sizes 5” x 7”, 7” x 11”, and 8 ½” x 11” and are sold in packs of 25. Our boutique signage has several patterns that coordinate well with other accessories throughout our boutique lines. Also, we have a new line of lightweight sign holders that take up very little space. Our new sign holders start at $1.45 per piece.

Wall Mount Fixtures

Let your summer merchandise shine on wall mount fixtures!

One of the most effective ways to show off seasonal or limited quantity merchandise is by creating a feature wall to showcase your merchandise. An inexpensive way to achieve this is to install wall mount fixtures. We offer several different styles and finishes ranging from basic chrome to popular boutique finishes, such as cobblestone and ivory. Our wall mounts are the perfect fit to show off accessories like bags, sunglasses, and hats. They are easy to install and flexible to use throughout your space.

Tags, Embellishments, and Shopping Bags

Add some variety to your summer packaging for a lasting impression!

The summer season creates the perfect opportunity to change your packaging style. Try switching to a fun color or print just for the summer months. Add personal touches like our embellishments that feature the words Thank You, Come Again, and Enjoy.


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Fall Merchandising Tips

Fall Merchandising Tips

The fall season has arrived with new apparel and accessories along with it. This season sets the stage for the some of the biggest holidays of the year. Now, more than any other time of year, people will be shopping for the latest merchandise, styles, and trends and are looking to you to show them the way.

With competition from online retailers, attention to detail can set your business apart from the online experience. We are here to offer you a few tips and tricks to capture your customer’s attention and keep them returning season after season.

fall

  1. Create a feature table. A feature table can include some of your best-selling merchandise or limited addition, seasonal products. Nesting tables are a great choice to use here.  These tables do not take up a lot of space on the floor and you can display merchandise in a way that draws the eye to different levels.
  1. If you are a clothing retailer, it’s always a good idea to feature an outfit on a mannequin. Some of our most popular mannequin options include dressmaker forms and egghead mannequins. Flexible mannequins are also a great option for children displays. These mannequins allow the merchandise to be the star as they do not focus on facial features that exist on traditional mannequins.
  1. Display complimentary accessories along with your featured apparel. There are all sorts of jewelry, handbag, or footwear options available. Make sure you show them nearby so that your customer can have an easier time seeing the full look and making a decision on what to purchase. We carry a huge selection of jewelry displays that compliment any décor or store style.
  1. Make sure you always include adequate signage within your store. Nothing frustrates shoppers more than not knowing where the sale is or what items are on sale. We have plenty of signage options and sign holders for your store. We have styles available for use both outside and inside.
  1. Remember to greet each customer that comes into your space and have fun. Ask if you can help your customers and make sure you or your staff are available to answer any questions your customer may have. Sometimes we get so busy doing the work of the day that it can be easy to forget that the customer always comes first. If your customer has a bad experience, they are likely to tell someone they know and word-of-mouth marketing can have a huge effect on your business.

Store Owner Spotlight Par Excellence Salon and Spa

Store Owner Spotlight Par Excellence Salon and Spa

Par Excellence is an established salon and spa that has a razor sharp focus on providing the best personal care needs, serving the St. Louis and surrounding areas. With a name like Par Excellence, you know that once you step inside the doors, you are in for a treat. We are proud to introduce you to our latest Store Owner Spotlight, Par Excellence Salon and Spa.

par-excellence

Par Excellence is currently celebrating 17 years in the business of personal care and beauty. This is a full service salon with services ranging from hair styling, nail services, facials, full body message, and more. The store is located in Bridgeton, Missouri a suburb of St. Louis, Missouri. The salon and spa boasts a wide range of services and an impressive number of top salon haircare brands. They are currently focusing on salon products that are all-natural and botanical in origin. They also have a small boutique area within the salon that carries retail gift items that include jewelry, purses, candles, and more.

How did you come up with the name of your business?

“It is French derived, meaning “superior in nature”. We wanted a name that would describe what we stand for.”

Do you have a background in retail? If not, what is your employment background?

“Retail has always been a vital part of being a hairstylist and owner. We always want our clients to use the “BEST” products on their hair.” Annette Peterson has been a hairstylist and manager for many years before deciding to purchase Par Excellence in July of 2014. She has always taken great pride in being able to offer superior service to all of her clients whether they were established or first-time customers. Becoming an owner was an obvious next step for career. “We have always wanted our clients to feel welcomed and pampered as soon as they hit the door and step inside.” This is a philosophy that is winning over clients and she continues to excel. Annette Peterson has been a customer for a number of years. She uses our Paris Script shopping bags for her customer’s purchases. Her signage in her store features some of our promotional boutique designs.

What are some features/special events that you do at your store to set yourself apart from other retailers?

“Every month we run a service special, retail special, and business special. I have one wall that is a chalkboard wall. We put all those specials up every month.”

What advice if any would you give others seeking to open a retail business that you benefited from?

“Always look to towards being superior! Your Clients appreciate getting their money’s worth.”


par-excellence-1

Par Excellence Salon and Spa
3430 McKelvey Rd Ste E
Bridgeton, MO. 63044
(314) 291-9995
parexcellencesalon.com
faceboook.com/parexcellencesalon

Craft Show Essentials

Craft Show Essentials

Fall festivals, craft fairs, and holiday show season is upon us. Craft shows take place all year round. However, the most popular time of year and best attended shows take place in the fall and winter months. This is always a great opportunity for many to step out and try their hand at retail. It is also a great opportunity to introduce your brand to the public. For many, craft shows can lead to a “big break.”

When attending a craft show, it is imperative that you arrive prepared to service your customers. Below is a list of all the retail essentials that you will likely need. While we have many options, this is a comprehensive list of our favorites and provides a great “go-to” list for craft show beginners.

craft show supplies 2

  1. Signage 
  2. Sign Holders
  3. Bags
  4. Stickers and Labels 
  5. Tissue, boxes, and packaging 
  6. Sales book/ sales order books 
  7. Boutique Tags 
  8. Stickers and Embellishments 
  9. Drawstring bags

Gray Jewelry Displays

Gray Jewelry Displays 

gray jewelry displays

Gray is the latest finish to be added to our ever expanding jewelry display line of products. Our newest addition offers a sleek and sophisticated look that will allow your jewelry to shine no matter what the style or color. Our gray jewelry displays feature a sateen finish that is smooth to the touch and lightweight. The necklace display busts offer a rear coated wire latch to assist in securing necklaces to the display. The jewelry bases are ample in size to ensure proper balance.

We have 16 options that will compliment any of our existing displays including tiered bars, ring fingers, bracelet displays, trays and padded inserts. Please explore all of our pieces here.

Gray collage

 

 

Summertime Essentials

Summertime Essentials 

Summertime Essentials

Summertime is in full swing and we want to make sure you are able to draw attention your summer inventory!  With popular holidays like 4th of July coming up, we want you to take advantage of the opportunity to move your summer merchandise out the door. Here are some of our top picks for helping you showcase your merchandise.

Sale Signage

Draw your customers’ attention with sale signage!

We offer sale signage that will work for all types of store décor from boutique to farmhouse chic. We carry popular signs in sizes 5” x 7”, 7” x 11”, and 8 ½” x 11” and are sold in packs of 25. Our boutique signage has several patterns that coordinate well with other accessories throughout our boutique lines. Also, we have a new line of lightweight sign holders that take up very little space. Our new sign holders start at $1.45 per piece.

Wall Mount Fixtures

Let your summer merchandise shine on wall mount fixtures!

One of the most effective ways to show off seasonal or limited quantity merchandise is by creating a feature wall to showcase your merchandise. An inexpensive way to achieve this is to install wall mount fixtures. We offer several different styles and finishes ranging from basic chrome to popular boutique finishes, such as cobblestone and ivory. Our wall mounts are the perfect fit to show off accessories like bags, sunglasses, and hats. They are easy to install and flexible to use throughout your space.

Tags, Embellishments, and Shopping Bags

Add some variety to your summer packaging for a lasting impression!

The summer season creates the perfect opportunity to change your packaging style. Try switching to a fun color or print just for the summer months. Add personal touches like our embellishments that feature the words Thank You, Come Again, and Enjoy.

I have a kids clothing store that is fun and funky! We have zebra ceilings, pink flying pigs, and a different color in each themed room. We sell a lot of hairbows that are just as wild! My question, what is a cute idea of displaying all the bows? My area to use is 7 feet tall and 3 feet wide. – Tracie, TX

You definitely have a lot of options when it comes to displaying accessories in your store, no matter how wild the decor! If you are looking to display a large amount of hair bows all at one time, consider some different types of floor displays.

You could use 2X6 grid panel and attach legs to it so that it stands freely. Then you can attach peghooks of any size to display your bows. Another option is a rotating slatwall unit. Just attach some slatwall peghooks and you will be able to have a display that rotates for customer convenience.

There is also a rotating peg displayer that has 4 tiers where you can hang your hair bows. It rotates and is very light and portable so you can move it around to suit the changing display needs of your store. There is also a counter-top version that is perfect for those impulse buys at the check out.

You could also use swivel clips to clip the hair ribbons and bows and hang them anywhere in your store. Since your store is fun and funky, don’t be afraid to go wild with any of your displays! – Store Supply Guy

I need help re-decorating the displays for my vendor/tent shop. I’m on a budget and am thinking of adding Self-Standing Grid-Wall systems. Items must be easy to move & set-up since my store is set-up at horse shows. I am a one-person shop and I sell Spanish Flamenco Equestrian and Dance Dresses. Could these work for me? – Maura

For any retailer that is on the go and traveling to trade shows to sell their wares, grid panels and accessories are a portable and easy to use system to “set up shop” anywhere you go! Both slat-grid panels and square grid panels can be attached to legs or rolling bases to create an attractive and enticing display.

Use a combination of accessories like shelving, brackets, peghooks, waterfalls, baskets, hangrails and even lights to show off your merchandise. Dresses could be displayed attractively by using waterfall faceouts, or by using a quarter-circle hangrail attached to two panels connected into a “V” shape.

Bright colors will stand out against chrome, white or black panels, and set up and breakdown are easy. However you set up your traveling store with grid panels, use your imagination! There are thousands of combinations that are affordable and sure to help you sell your merchandise. – Store Supply Guy