It’s time to think outside the four walls of your store. Spring is here and people are taking it to the street (or sidewalk, walkways, etc.) to promote their stores and merchandise.
Now that the weather is heating up, people are eager to get out of the house and foot traffic increases significantly over the next couple of months. When the sun is shining, people are bound to be out and about. Your job is to entice that traffic into your store. Or make it easy for people to find something before even walking in your door.
We’ve talked about sidewalk sales and displays before, but now is the time of year to pull out some of those sales tactics. Things to keep in mind this time of year:
- Salesmen Rolling Racks: Salesman rolling racks are a great way to display clothing out on the sidewalk. Because they are on wheels, you can roll them outside during the day and then easily move them back inside when your store closes. That way you won’t have to completely dismantle a display at the end of the day, just roll and lock up.
- Sidewalk Signs: Sidewalk signs such as sandwich signs can tout your current sales and will literally be right in front of pedestrians. And the a-frame design allows for easy transportation and storage.
- Banners and Pennants: Banners and pennants on store windows or the building outside your store will draw attention to your location and make you stand out from the crowd. Plus they will even draw in street traffic because of the bright colors.
- Sunglass Displays: Think of other displays that you can easily put outside. If it is a sunny day, consider putting out sunglass or hat displays so that a casual walker who forgot these items will be tempted to stop and shop.
