Bags, totes, purses, backpacks, diaper bags and more; bags and purses are a major source of revenue for many retail stores. And summer is the time of year when bigger is better. Huge purses and totes double as beach and pool bags. Summer is also the time when people switch out bags or buy purses especially for this season.
So get out the bright colors and huge tote bags. It’s time to display your bags with some creativity to increase bag sales.
Bags with straps always tend to look better when hung. And there are many display solutions that work for hanging bags. One of our favorites is the 4 way rack. First of all, they display many items in a small space. They are easy to maneuver for clients. And they break up the monotony of traditional clothing items.
This specific rack features 2 Straight And 2 Slant Dimensional Arms. And the arms can be extended or retracted depending on the amount of merchandise on each arm. We recommend mixing up styles and colors but usually, it tends to work best if you place larger bags on the lower arms and your smaller bags on the top.
For smaller bags like clutches and wallets that don’t have straps, some sort of table or basket display is a good way to display bags. A double sided merchandise basket easily displays small wallets and purses. And the baskets can be rearranged to allow for space restraints. Like with the spinner rack, you can get many items into one space with a display item like this one.
And wall displays like grid and slat wall can always be customized with different attachments so that purses and bags can be displayed on hooks and shelves.
Another opportunity for bags is to sell bags like beach bags as packages. A beach bag that includes a towel, sunscreen and other pool and beach items can be sold as an all in one unit. You can then display empty bags for a less expensive rate. Not only is this a great gift, but the filled bags make great displays and show off your merchandise in a unique and visually engaging way.
Finally, don’t forget to reflect the mood of the season in your bag merchandise this summer. Bright colors, large patterns, striking stripes and flowered bags all are popular summer items and also add a pop of color and pattern to your store’s displays.
Which types of summer bags are flying off your shelves right now?
