Summer travel season is in full swing and no trip is complete without a souvenir to bring home to commemorate the fun had on a trip.
Tourist stores feature walls of souvenirs, but any store can include interesting and unique souvenirs.
Post cards are a go to item for tourists. Even if they aren’t mailed, post cards are the perfect addition to photo albums or scrapbooks to introduce all of the fun of the trip.
But don’t feel the need to stay inside the box for post cards. If your store is a boutique or craft shop, consider making handmade postcards or having a local artist create these items. Not only will the attract tourists, but your regular clientele will be enthralled by these items.
For displaying postcards, consider a rotating countertop display. Not only will these be at eye level and stand out to customers, with the right postcards, they can help decorate your store with little pieces of artwork. The 20 pocket design of this one holds a good number of postcards without having an overwhelming number of options.
Another useful product to use for summer displays is dump bins. These display items are extremely versatile because they can fit in almost any space and the baskets and rack designs allow for many types of items to be displayed in one unit. For larger items, consider larger wire dump bins.
Spinner racks and stackable wire baskets also work well for small trinkets maximizing the items displayed in a small space.
Then don’t be afraid to mix up your displays with tables, baskets, hanging displays and more.
Have fun with your souvenirs this summer but remember that any memorabilia that you display in your store should be consistent with the level of quality and price point of your standard merchandise. This will not only draw in new customers looking for souvenirs but might also entice some of your regular customers to purchase items to celebrate their home town.
What types of souvenirs or memorabilia do you carry in your store?
