The sun is out and shining bright. Help your customers protect their peepers and look good while doing it by selling sunglasses.
From top of the line designer specs to drugstore bargain finds, sunglasses are the season’s hot accessory and like purses and shoes, there is no such thing as too many sunglasses.
Shopping for sunglasses is an event. Trying on ridiculous and eye popping sunglasses can provide laughs, cheers and cries of joy. To spotlight sunglasses, there are certain products you should use to display them. Plus, placing them in the right spot is of utmost importance.
Sunglass displays are most often in the form of a rotating display. We recommend counter top displays rather than standalone sunglass displays when using a rotating display. This gives you the opportunity to have a full sized mirror on the counter as well so that your customers get a full view of how the sunglasses look on their face, instead of using a tiny mirror on the top of a standalone display. Plus, putting it on a countertop gives you the ability to display other items in conjunction with sunglasses.
For high end designer sunglasses, we recommend keeping merchandise in a display case. Sunglasses tend to be a common item to steal, so for expensive sunglasses, the added layer of security is a good idea. Plus any time you put something under glass, the perceived value of the item goes up and people will be more willing to pay more.
When displaying in a case, use single eyeglass displays. If you are operating a sunglass cart in a mall or busy area, these work as well because you can easily create different levels of your merchandise on your cart.
If your store has slatwall, consider adding sunglasses next to other summer items, like swimsuits, beach bags and cover-ups. This gives your customers the ability to create an entire look in one area of the store. And you can add mirrors to slatwall to give your customers a place to check out their new shades.
As for location, we recommend putting sunglass displays near your register counter for two reasons. First, people are waiting in this area to check out and can easily try on sunglasses. This may lead to an impulse buy at the end of their shopping trip.
Secondly, because sunglasses tend to walk, having the merchandise near the counter can deter theft and you can keep an eye on your glasses.
And make sure you play around with what is displayed near your sunglasses. Depending on your store, you can place sun block, lip balm, scarves, headbands, beach bags, swimsuits and more by your sunglasses.
So help your customers look cool in the sun by stocking up on sunglasses this summer.
