This summer, we are going to feature many of the different display items that are perfect for summer merchandise. From swimsuits, to sunglasses and more, summer is a fabulous time for switching up your merchandise and making quick sales with new customers.
First we are going to highlight ways to display swimsuits. Swimsuit season can be a fast season, most people make their suit purchases before the 4th of July. But there is still plenty of time to revamp your displays to maximize your profits in this area.
One of the more difficult items to display, swimsuits don’t have the same type of hanger appeal as shirts or dresses. And because of the limited amount of fabric, even hanging a swimsuit on a hanger can prove to be a challenge. Here are our suggestions for displaying swimsuits.
Use some sort of a display form that can hang on the front of a rack or on wire grid or slat wall displays. These forms allow you to tie a bikini or one piece onto the form so your customers can see exactly how the suit is cut. Then place the inventory of swimsuit sizes on the rack below or behind that display form. Even if your clientele is on the petite side, we recommend using a more shapely display form because it keeps the cups of the bikinis in the right place.
Two piece hangers work well for two piece suits that are sold as a set. Or take a standard plastic dress hanger and hang a pant hanger from the loop at the bottom of the dress hanger. This gives you the ability to keep separates together but you can show off each piece individually.
Many times for sizing and style purposes, suits are sold in a mix and match display. One of the best ways to do this is to create a slatwall display. You can then add faceouts at two levels, placing all the top options above and the bottoms below. And make sure to display many different options of the combinations using the forms that can be placed high on the slatwall.
How does your store display your swimsuits?
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