On Tuesday, we discussed the benefits of starting a gift certificate program at your store. But what about the person that purchases merchandise for their loved ones? Oftentimes, people are in a rush and would like to get a gift, packaging and wrap all in one place. So today we are going to discuss the different options in gift packaging.
First you need to decide if you are going to offer gift wrap as an additional or complimentary service. Many stores will offer it for free around the holidays to woo in customers. If you have the space, the resources and the man power, it might not be a bad idea to throw this service in on the house after a certain purchase point.
If you are doing gift wrap for free, the most cost effective solution is to purchase gift boxes in bulk and then have several large rolls of gift wrap on hand. The gift wrap you choose says a lot about your store. So it is better to err on the conservative side in higher end stores. We recommend solid gold or silver paper or even gold or silver striped paper. This style of paper is versatile for weddings, birthdays or shower presents. But don’t be afraid to have a little fun, especially if you are a store that caters to children. Choose paper the compliments your store’s logo and design.
Retail gift wrap comes in half ream rolls, so you will want to invest in a gift wrap dispenser. These stands protect your paper, make it extremely easy to measure and cut, and come in a variety of sizes to hold either one or multiple rolls. Then purchase ribbon and tags as the finishing touch to your packaging.
If you aren’t planning on offering gift wrap, another option is to stock wrapping supplies such as gift bags and tissue paper. Then keep these items near the counter and train your sales staff to ask customers if they would like to add gift wrapping supplies to their order.
Another way to do gift wrap is to having shopping bags that can double as gift bags. Victoria’s Secret has perfected this idea by placing every item in a gift bag with their signature pink tissue paper. Glossy euro totes and frosted shopping bags are both good options if going this route.
Just remember, by offering gift wrapping options at your store, you are helping your customers and keeping profits in your store.
How do you handle gift wrapping in your retail store?
