Posts Tagged ‘countertop displays’

Friday Feature Product: Greeting Card Racks

 Friday, October 2nd, 2009

Retail outlets including drug stores, gift shops, mass merchandisers, grocery stores and convenience stores are almost expected to carry greeting cards. Sometimes these are last minute items that people may need to pick up quickly. So, the key is to place greeting cards in a convenient spot in your store.

The Countertop Greeting Card Rack is great for smaller stores. It holds 12 cards and rotates for easy viewing. The 20 Pocket Countertop Post Card Rack is designed specifically for standard 4” x 6” post cards. Each pocket can hold up to 100 post cards.

The Pocket Greeting Card Rack holds 48 greeting cards and rotates. This standing rack will put your cards right in front of your customers for easy selection and increased impulse sales.

Strategically place your greeting card rack in a place where it is easy to find. Because people usually stand around reading cards, try not to clutter the area around the rack. If you have the space, place your rack away from the wall so more than one person may view the cards.

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Tuesday Tip: Taking Your Store on the Go

 Tuesday, August 18th, 2009

For any brick and mortar store, or any online store for that matter, one of the hardest things to do as a business is to reach new customers. Sometimes you need to take your store on the road in order to present your merchandise to perspective customers that otherwise are not familiar with your store.

There are many ways to go about doing this. One way is to participate at local events. Events like arts and crafts shows, flea markets or fairs are a great opportunity. Purchase some booth space and sell your materials at the event. Make sure you have plenty of signage, fliers with your address and website on it and business cards at the event in order to make new customers aware of your company.

Also, find local “shows” that highlight your business. For example, every area has bridal shows multiple times a year. These shows are perfect for retailers in the dress and tux industries, but also for florists, framers, shoe stores, accessory stores, bakeries, restaurants and even gift stores. By enhancing your presence at these events, you can reach brides that not only will maybe use your services for their wedding, but they may become long term customers. Home and garden shows are also a great way to showcase your organization.

While at these events, make sure you have displays that are not only portable, but that show off your merchandise. If the event booth is only a table, use countertop displays that allow you to layer your items at different heights so that merchandise on the back of the table gets as much attention as the front. If you have clothing, bring rolling racks of clothes that can easily be transported.

One thing to keep in mind is that if you participate at an event or show, that the show itself is a reflection of your company. So do your research ahead of time and make sure that the event is aligned with your business’ values and mission.  Then, remember that your main job at a show is not only selling one piece of merchandise, but introducing your company to a potential repeat customer.

What type of events do you attend to promote your store?

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Friday Feature Product: Countertop Displays

 Friday, July 31st, 2009

Your countertop display can be a focal point in your store and it is a great way to highlight smaller products. Every retailer should make good use of their countertop. You might be surprised that just by moving a product in front of your customers’ eyes will increase impulse sales.

Choosing the right display can make merchandise more visible and add interest to your countertop. There are many great display options out there, depending on what products you want to feature.

Assess what products you think would sell the best on your countertop. We recommend switching out products and strategically placing these display fixtures. They can stand alone or as a group display. Light accents such as tube lights can add emphasis. If you are not using one of these displays on your countertop, try moving it to another location in the store. It will keep you and your customers from getting bored.

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Tuesday Tip: Make the Most of Your Countertop

 Tuesday, July 28th, 2009

Your counter serves many purposes, so it can be difficult to create a space that can accommodate all of your needs. The three main roles of a counter are 1) to serve as a space for customers to check out purchases, 2) to display smaller, convenience items for impulse purchase and 3) to function as a work station for employees.

By following some simple tips, you can transform your counter from drab to fab.

Most importantly, you must keep your counter clean. A dusty work area could reflect poorly on your business. At the end of the day, try to make it a point to wipe down the front, sides and surface of your counter. After each week clear everything off and get the back corners.

Don’t clutter up your counter space. This is sometimes easier said than done. Remember that countertops are no place for work documents or employees’ personal belongings. Employees can keep their belongings safely stowed in the back of the store. Also, things like staplers, receipt tape and other day to day supplies have a way of ending up everywhere and getting lost. To keep organized, we recommend designating a permanent home for these items and then labeling that spot so employees know where to return items.

Make thoughtful choices as to what you keep on your counter. If you make note of the supplies that you use most often, you can put everything else away. For merchandise, we find it best to switch out countertop items and see which ones sell.

Keep the countertop simple, but make it pop. Just by adding some lights or seasonal decorations can really make the countertop stand out. Trying new things can work to your advantage. Consider changing up your countertop display.

How do you keep your countertop interesting and functional?

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