Posts Tagged ‘Display cases’

Tuesday Tip: Choosing the Right Materials

 Tuesday, September 1st, 2009

The materials you choose to display your merchandise can make a huge difference in the look and feel of your store. Because it can be expensive upgrading to new materials, it is important to make thoughtful decisions for timeless displays.

With so many store fixtures available, sometimes the hardest decision is choosing the best materials to use in your store. It is easy to become overwhelmed by the glass, metal, wire, wood and slatwall options out there, but by asking yourself a few key questions will help narrow down your search to the perfect fixture material.

1) What are you looking for in functionality?
You can answer this question by thinking about the merchandise you have and visualize it displayed in your store. Do you see things hanging? Stacked? By itself or with similar items? Also, keep in mind that accessories can be added to displays such as baskets and shelves.

2) What look and feel do you want for your store?
Here, you should keep your customers’ tastes in mind. For discount shoppers, wire bins, dump tables and sale signs are attractive. If you are going for a more modern, upscale look, sleek lines and darker materials may be a better fit. Another thing to consider is that many materials come with finishing options.

3) How often do you want to change your displays?
Some materials are easier to move and change than others. For example, metal gondolas are much heavier material than wire and wood, so they are better for permanent displays. Also keep in mind that many wire and slatewall fixtures are available with wheels to use anywhere in your store, whereas glass and metal displays stay standard.

If you are still unsure, get ideas from other stores that you like or pull pictures out of magazines for design options. Remember that you will most likely use these fixtures for years, so plan for the future.

What type of display materials do you use and why did you choose that material?

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Friday Featured Product: Display Cases

 Friday, June 19th, 2009

Many sales counters are made of groupings of display cases. For jewelry stores, clothing stores, electronics stores and more, display cases are an extremely effective way to store, exhibit and secure merchandise.

Displays are usually put together using many pieces that fit together to make one unit. Basic display case components include:
•    Full Vision Glass Front Display Cases
•    Gondola Units With High Bases and Glass Shelves
•    Glass Front Wall Unit Displays
•    Well Top Register Stands
•    Flat Top Register Stands
•    90 Degree Open Front Shelf Corner Filler
•    Service Counters
•    Jewelry Display Cases

For many new stores, or stores looking to revamp their current counters, we have a few packages of display cases that piece together full vision display cases, corner displays and register stands to create one cohesive unit that will fit in your space effortlessly.

For stores that want a U-shaped station, Store Supply has a package that includes two 70″L Full Vision Display Cases, two Open Shelf Corner Fillers, one Well-Top Register Stand, and one 70″L Service Counter. A smaller option includes two 70″L Full Vision Display Cases, two Open Shelf Corner Fillers, one Well-Top Register Stand, and one 70″L Service Counter.

L-Shaped arrangements include either two 70″L Full Vision Display Cases or one 70″L Full Vision Display Case with one 48″L Service Counter plus an Open Shelf Corner Filler and a Well-Top Register Stand.

All showcases feature tempered glass throughout, easy sliding rear hardboard doors, finished deck and doors, anodized aluminum frame extrusions and matching steel interior standards and brackets.

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Tuesday Tip: Choosing the Best Counter

 Tuesday, June 16th, 2009

The counter is the central hub of your store. Behind your counter are all the business tools such as your register, phone, computer and usually, your associates. The front of your checkout counter can drive impulse sales and serves as the customers’ main interaction point.

So there are two things to keep in mind when designing your main counter space: the functionality from the back and the ability to sell items from the front.

Counters can be completely translucent, allowing customers to see all the way through them or they can be opaque.

To design an effective counter, think of it as a sales station as opposed to a checkout counter. Counters can be customized using interchangeable pieces such as display cases, register stands, corner displays and more.

The customer side of the counter should be optimized to show off your merchandise. Use countertop displays and corner units to improve impulse buys and show off high end items.

The back end of your counter should be functional and should be extremely organized. Many register stands feature shelving for bags and other items.

Just remember to keep your counter as the focal point of your store. Consider placing racks on either side of the line area to funnel people into line and allow them to browse as they wait.

How does your store use your counter space?

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