Posts Tagged ‘grid accessories’

Wire Grid Panels

Thursday, September 29th, 2016

Wire Grid Panels 

Wire grid panels are one of the most versatile fixtures available. Our wire grid panels can be used on the ground with grid connectors, with a base, or displayed wall-to-wall within a space. Grid is also easy to transport and set up. It is a craft show and flea market staple.  We offer several sizes and custom color options. These panels hold up to years and years of set up and tear down.

grid-wall

Here are a few tips on how to make the most of your merchandise displays using wire grid:

  1. Pair accessories, such as a purse and a scarf, to show how the items complement each other and accessorize the outfit.
  2. Repeat the same style of fashion top in contrasting colors. Display them side by side for a modern twist.
  3. Show multiple outfits on premium mannequin forms to create a color story within the display. Make sure to display pants next to skirts in various lengths to allow eye movement throughout the entire display.
  4. Feature your clothing on wood hangers to create a more boutique look.
  5. Display a shoe in a neutral color throughout the display to offer a footwear option that compliments each style.

Store Owner Spotlight Two Seaside Babes

Thursday, November 8th, 2012

Store Owner Spotlight Two Seaside Babes

There are some success stories that you really can’t believe until you hear it straight from the person themselves. Two Seaside Babes is one of those stories. This is what happens when you focus on providing the best products for your customers while creating an environment that makes it difficult for them to say no.

Two Seaside Babes is an online retail boutique that sells handmade crocheted accessories for children, photography props and gift items. All of the merchandise is handmade by the owner Jessi Martin. Jessi also creates fashion accessories available through Etsy and retail stores throughout the country and the world. Two Seaside Babes also stays connected to their customers and other crochet lovers through their blog. I don’t know about you, but that is a lot of crocheting!

Beginnings

One of the most intriguing parts of Jessi’s journey is that she does not have any formal training in retail. Her employment consisted of 6 years active duty military including a peace keeping mission to Kosovo and a combat mission to Afghanistan. When she left the Army she was a Staff Sergeant. She went on to explain that she was going through a horribly long and bitter divorce that depleted all of her savings and any money that she had for basic living expenses.  She had been a stay at home mom for 4 years up to that point. She was suddenly the sole bread winner in the wake of the recession. She applied to hundreds of jobs and couldn’t even get a call back for a minimum wage position. Instead of giving up, she forged ahead and began selling on a small scale on Etsy and threw herself into it headfirst. Her business took off from there and it is now her full time job and only source of income.

The Business

Jessi came up with the name Two Seaside Babes while she was in college studying Aquatic Biology. Her original plan was to move to the Pacific Northwest to gain employment and that’s the “Seaside” part of it. She has two daughters who are the “Two Babes”. Therefore, the name Two Seaside Babes was born.

Although Jessi has an online store she also promotes her business through craft shows. When asked about her design strategy it is a very simple and affective one. She likes clean lines and uncluttered displays. She displays everything by color as this is easiest on the customer’s eyes. She wants people to feel as though they are walking into a brick and mortar shop whenever they walk into her 10’ x 10’ booth space. She treats her booth space as though it were an actual shop.  The inspiration of the store is inspired by the name of her business.  Jessi explains that she tries to go with a sea theme of blues, whites, and grays without coming off as kitschy. She continues to maintain a modern, contemporary look. She took the time to do a lot of research as to how customers react to certain colors when they’re shopping. As a result of this research, she chooses to go with colors that invoke trust, and calmness, thus making it easier for a shopper to be less distracted by fixtures and colors, and maintain the focus on actual products.

Booth Design

Jessi is a craft booth pro and she gave me a lot of useful tips to make a space work the best that it can. Within the booth she uses grid wall to display hair accessories. She uses peghooks to display them six deep, allowing six times as much merchandise on the wall. She uses quarter circle hang rail to give the grid more stability in the corners. It also serves double duty because she uses it to hang certain products that are better suited for hangers as opposed to folding. She uses shelves on grid walls to display some of her more unique merchandise. She also incorporates the table top by using our jewelry displayers. After her customers have purchased their merchandise Jessi prefers to use frosted plastic shopping bags. It seems more personable to her and she wants her customers to walk away from her booth feeling like they just stepped out of a boutique. Since she typically sells outdoors, she tries to have as little packing as possible (and also to be more green in regards to the environment) The pop of color from the frosted bags always gets a nice reaction from customers. She also displays some of her products inside of clear plastic bags with custom bag toppers stapled to them. It keeps products neatly displayed while keeping the elements out.

A Little Advice

I asked Jessi what advice she would offer anyone who was looking to go into business for themselves and she had the following to say. She suggests having a cohesive theme to your shop. Understand how colors influence a buyers’ mood to shop. Understand how certain fixtures can help your products and how others can detract from the product itself. In regards to product offerings she simply suggests that you stand behind them. Don’t sell something that you personally wouldn’t wear, use, eat, etc. No one can sell a product better than the person who actually wants to buy the product themselves.

Contact Jessi at:

Two Seaside Babes
PO Box 549

Alexandria, IN 46001

Boutique: www.TwoSeasideBabes.com

Etsy: www.etsy.com/shop/TwoSeasideBabes

Facebook: www.facebook.com/TwoSeasideBabes

Twitter: twitter.com/TwoSeasideBabes

Blog: www.TwoSeasideBabes.blogspot.com

Maximizing Craft Show Booth Space (Part 2)

Thursday, November 1st, 2012

Maximizing Craft Show Booth Space (Part 2)

We are continuing in our series on maximizing craft show booth space. It’s always important to make the most of the space you have. Sometimes, if you are displaying smaller items, it is a good idea to show on a table top for maximum impact. Here we have a display set up that was done beautifully by Jonathan at Bargain Babies facebook.com/bargainbaby. This display is full of great fixtures and it is all contained neatly and orderly on top of a 2’x8’ rectangular table.

This display has four 2×4’ black wire grid panels that have been joined together with grid connectors. Grid connectors can be easily secured with a screw driver and function like a hinge. The grids can then stand alone or be placed on the diagonal to create a screen affect. To accessorize the screen, peg hooks have been used to display all of the hair accessories. There are also silver 12″ straight faceouts that are used at the top of the display to show hanging merchandise. The faceouts are staggered to make the best use of the space. The clear plastic hangers that were used have swivel hooks and do not detract from the clothing that is being displayed. Another great idea is the use of our t-bar and our 3-tier jewelry displayers as headband holders. The headbands sit across the bars in a uniform way that is not cluttered or distracting. Customers love to have the ability to see how the merchandise is going to look so it is always a good idea to add a countertop mirror. We also carry mirrors that can be attached directly onto the grid should you lack counter space. A revolving eyewear holder is a convenient way to display sunglasses or other eyewear so that all of the merchandise can be seen off of the tabletop.

Entice customers into your booth with a giveaway. This is an easy and affective way to attract new visitors. We have a variety of ballot boxes that can come in handy for this type of marketing. This is also a great way to gather e-mail addresses to send out a newsletter or your schedule. You could incorporate a discount for them to use at your next show as an incentive for them to stop by and shop with you again.

You now have two chances to win $100 with us on Facebook. You are automatically entered if you “like” us and if you take our quick survey about your experience with us, this will give you a second chance at winning! Don’t forget to follow us on Twitter for up to date info on products and retail trends.

Maximizing Craft Show Booth Space

Wednesday, October 3rd, 2012

Maximizing Craft Show Booth Space

Crafters and business owners show their merchandise all year round but during the Fall and Winter holiday seasons, they take full advantage of the crowds at various outdoor festivals and other events that are tailor made to make the most out of their products. At Store Supply Warehouse, we want you to have all that you need to make your booth space inviting and special. We will be doing a series of articles featuring some of our customers actual craft show booths and some of the techniques they used.

We carry a vast line of display pieces that work great for crafters. One of the best store display items in this grouping is wire grid panels. Wire grid comes in several sizes. We offer 2’x4’, 2’x5’, 2’x6’ and 2’x8’. These panels are made of top quality heavy gauge wire and we offer a variety of different finishes. They can be joined together quickly with the use of our wire grid panel connectors. We also carry security ties that can be added for extra stability. We also offer lots of accessories to help you keep your merchandise organized and professional. We have a full line of peghooks, baskets and shelving to keep merchandise well displayed and visually appealing to the eye.

We have included a wonderful example of what can be achieved with wire grid panels and accessories. This display was created by Tiffany at Presley’s Pretties facebook.com/presleyrosepretties . She has taken her space to the next level with her clever use of wire grid. In her booth, she has arranged the panels side by side using grid connectors and security ties. She also attached security ties to the top of the tent for extra stability. She then took all of the accessories like hair bows and baby shoes arranging them by style onto peghooks. Everything looks organized, well stocked  and fun.  She used 6 ball waterfalls to display baby clothes. Waterfalls give shoppers a more visually appealing way to view clothing than a traditional clothing rack would. She has fashion hats displayed on hat displayers that attach easily to the grid. They can be used with or without foam covers that are sold separately.

Remember, make the most of the space you have by building up when you have limited floor space. The space this booth used for merchandise frees up the space on the floor for customers to shop. That is what you want to achieve, a pleasant experience for your customers.