For any brick and mortar store, or any online store for that matter, one of the hardest things to do as a business is to reach new customers. Sometimes you need to take your store on the road in order to present your merchandise to perspective customers that otherwise are not familiar with your store.
There are many ways to go about doing this. One way is to participate at local events. Events like arts and crafts shows, flea markets or fairs are a great opportunity. Purchase some booth space and sell your materials at the event. Make sure you have plenty of signage, fliers with your address and website on it and business cards at the event in order to make new customers aware of your company.
Also, find local “shows” that highlight your business. For example, every area has bridal shows multiple times a year. These shows are perfect for retailers in the dress and tux industries, but also for florists, framers, shoe stores, accessory stores, bakeries, restaurants and even gift stores. By enhancing your presence at these events, you can reach brides that not only will maybe use your services for their wedding, but they may become long term customers. Home and garden shows are also a great way to showcase your organization.
While at these events, make sure you have displays that are not only portable, but that show off your merchandise. If the event booth is only a table, use countertop displays that allow you to layer your items at different heights so that merchandise on the back of the table gets as much attention as the front. If you have clothing, bring rolling racks of clothes that can easily be transported.
One thing to keep in mind is that if you participate at an event or show, that the show itself is a reflection of your company. So do your research ahead of time and make sure that the event is aligned with your business’ values and mission. Then, remember that your main job at a show is not only selling one piece of merchandise, but introducing your company to a potential repeat customer.
What type of events do you attend to promote your store?
