Posts Tagged ‘local events’

Friday Feature Product: Mobile Displays

Friday, August 21st, 2009

When you are out at local events, make your business stand out from the rest by creating eye catching displays in your designated spot or booth. Some things to find out before the event are how much space you will have, if tables and chairs are provided and the set up and pack up times.

Traveling with displays that are easy to store and move will make things much easier when you are at events. Salesman Rolling Racks are perfect for keeping clothing items organized and visible. The racks feature industrial casters so you can simply roll and lock them in their place. They are durable for everyday use and easy to transport.

Dump tables and other large display items are usually too heavy and bulky to take on the go. A Wire Folding Dump Table is a great alternative. It easily folds and wire is much lighter than other materials for transport. Other wire displays like baskets and shelves are also great for events.

Also, countertop displays and risers can help create eye catching table displays as well. These displays create height layers that enhance the real estate on the back of your table in order to maximize your space.

Just remember that you should have an extra set of hands to help you load and unload so that you don’t have to leave your merchandise behind while you are in the middle of transporting it.

What type of display fixtures do you use when you’re out promoting your store?

Tuesday Tip: Taking Your Store on the Go

Tuesday, August 18th, 2009

For any brick and mortar store, or any online store for that matter, one of the hardest things to do as a business is to reach new customers. Sometimes you need to take your store on the road in order to present your merchandise to perspective customers that otherwise are not familiar with your store.

There are many ways to go about doing this. One way is to participate at local events. Events like arts and crafts shows, flea markets or fairs are a great opportunity. Purchase some booth space and sell your materials at the event. Make sure you have plenty of signage, fliers with your address and website on it and business cards at the event in order to make new customers aware of your company.

Also, find local “shows” that highlight your business. For example, every area has bridal shows multiple times a year. These shows are perfect for retailers in the dress and tux industries, but also for florists, framers, shoe stores, accessory stores, bakeries, restaurants and even gift stores. By enhancing your presence at these events, you can reach brides that not only will maybe use your services for their wedding, but they may become long term customers. Home and garden shows are also a great way to showcase your organization.

While at these events, make sure you have displays that are not only portable, but that show off your merchandise. If the event booth is only a table, use countertop displays that allow you to layer your items at different heights so that merchandise on the back of the table gets as much attention as the front. If you have clothing, bring rolling racks of clothes that can easily be transported.

One thing to keep in mind is that if you participate at an event or show, that the show itself is a reflection of your company. So do your research ahead of time and make sure that the event is aligned with your business’ values and mission.  Then, remember that your main job at a show is not only selling one piece of merchandise, but introducing your company to a potential repeat customer.

What type of events do you attend to promote your store?