Posts Tagged ‘Packaging’

Friday Feature Product: Jewelry Boxes

Friday, January 15th, 2010

Because jewelry is a top seller for Valentine’s Day, offering jewelry boxes with purchases is a nice touch for buyers. Jewelry boxes are great for keeping purchases safe, secure and unharmed from the time of purchase to when the recipient opens the box. They help keep necklaces and bracelets from becoming a tangled mess, as well as add an extra element of surprise when opening.

Many women also keep the original boxes their jewelry comes in as a way to neatly store and organize jewelry. Plus, many times stores put their brand name on their boxes so it is a good way to remind customers where they purchased their favorite jewelry items. You can easily brand boxes by adding custom sticker labels with your company name and contact information.

For many stores that carry jewelry, cotton-filled jewelry gift boxes will suffice with customer purchases. These boxes come in silver, white, kraft and gold to match any other packaging materials you offer. Many shapes and sizes are available to accommodate necklaces, bracelets, earrings, watches, pendants and rings. Additionally, they come with a piece of cotton that is sized to the box, so these are great for packaging other small, fragile items as well.

Jewelry Gift Boxes Jewelry Gift Boxes Jewelry Gift Boxes Jewelry Gift Boxes

Cotton-Filled Jewelry Gift Boxes in silver, kraft, white and gold.

Jewelry stores that want to create a dramatic presentation with their products, faux leather and black velvet boxes are perfect for creating the WOW factor. These not only look great but because they close tight, items will be stored safely wherever they go. Boxes for rings, earrings, necklaces, pendants and watches are available in black velvet with gold accents, faux leather white and faux leather black.

Black Velvet Earring Box Faux Leather White Jewelry Box Faux Black Leather Watch Box

Black Velvet Earring Box | Faux Leather Necklace Box | Faux Leather Watch Box

Since many retail stores have cut back budgets and do not offer gift boxes with purchases, your store will standout above the competition when you have these items available.

Friday Feature Product: Custom Bags

Friday, November 6th, 2009

When I’m walking around in the mall one of the things I notice the most are the bags that people are toting around. This tells me which stores are in the mall and even if that store is having a sale. Your bags communicate a message to others, as well as reflect on your store’s image.

Think about what a white plastic bag says, and then think about a bronze metallic paper bag with handles and GUCCI in printed in gold letters. The message is very different. We’re not suggesting creating the most elaborate bag you can but do think about using a bag that means something.

Store Supply Warehouse’s online custom bag manager makes creating a branded bag easy, quick and affordable. Custom options include:

  • Kraft Paper Shopping Bags
  • Apparel Boxes
  • Metallic Paper Shopping Bags
  • Fashion Color Paper Shopping Bags
  • Euro Totes
  • Gift Boxes

Once you select the product you want to customize you choose the color of the bag/box, the foil color and if you want one or two sided printing. In addition, you can upload artwork and logos. The program suggests what items are ideal to fit in the selected bag/box, as well as gives a price per carton and will update the price as you change your options and quantity. Other design options include bag/box text, font, size, style, alignment and color. Below is an example of what the custom manager looks like.

Adding Tissue Paper and wrapping fragile items in Kraft Paper will accent your custom bag. Consider using different bags to promote a sale or holiday. If your bags stand out, your store will too!

Do you use cool, custom bags in your store? Tell us about your custom bag design.

Friday Feature Product: Holiday Gift Wrapping

Friday, October 30th, 2009

Many people who order online want to have their purchase sent directly to the recipient for the holidays. Offering gift wrapping services for online sales is a good strategy for these buyers, making your online store a one-stop-shop for holiday customers.

There are many different pattern options of gift wrapping to match your customer’s tastes. The following are offered as half ream rolls measuring 24” W x 75’ L.

Offering customers different wrapping options will personalize the gift and experience for them. Usually people ship gifts to people they cannot see over the holidays, so any amount of custom options you can offers will be appreciated. We recommend stocking up on your packaging material such as stretch film, bubble wrap and Kraft paper.

For more information on packaging, refer to previous blog posts in the packaging category.

Tuesday Tip: Essential Supplies for Online Retailers

Tuesday, April 28th, 2009

As the Internet continues to grow, many companies are either beginning as online only ventures, some are adding their merchandise online or some are closing their brick and mortar locations all together to become online store fronts.

As an online store, your supplies will differ from a brick and mortar location. First of all, you will not have to purchase things like displays or counters. But there are some supplies you will need to always keep stocked.

Because all online transactions end up being shipped, you need to ensure you have supplies that will keep your shipping costs low while protecting your merchandise. Here are the items necessary for putting a package together.

  • Boxes: Keep a variety of box sizes on hand so that you can ship orders in the smallest box without having to ship orders in multiple boxes. Larger orders should go in a bigger box to save on supply and shipping costs.
  • Bubble Shipping Bags: For small items or easily folded items, a bubble shipping bag is ideal because they cushion your merchandise and take up very little space.
  • Packaging Products: Have both bubble wrap and stretch film in stock in order to protect valuables and fill dead space. Plus, plastic products are more environmentally friendly than their Styrofoam counterparts.
  • Kraft Paper: In order to reuse boxes, use Kraft paper to rewrap boxes with writing on them for shipping.
  • Carton Sealing Products: Invest in a carton sealing kit that comes with a carton sealing tape gun and multiple roles of clear packing tape.

But shipping products aren’t the only things you will need in order for your new retail operation to be successful. Don’t forget organizational supplies such as shelving, tagging products, clothing racks and steamers.

Any other essential items that you needed when you started your online retail operation?

Tuesday Tip: How to Green Your Retail Store

Tuesday, April 14th, 2009

As consumers increasingly turn toward green products and lifestyles, they also want their retailers to adopt green business practices. A poll recently conducted by the Global Strategy Group shows that 87% of consumers are more likely to buy products from an environmentally friendly retailer.

Now, not everyone can afford a complete revamp of their store and business practices in order to make their building and business meet green standards. In fact, by reusing resources that you already have, you are in fact being green by not wasting materials.
However, there are certain smaller things that you can do in order to help cut down on your environmental impact. In fact, many of these practices can slowly be adopted.

First, start recycling. From boxes, to packaging, to receipt paper, many retail organizations have a lot of unavoidable waste. Make recycling at least paper a standard practice in your store. Look up your local recycling center and find out if they will pick up your paper. In some areas, local schools collect newspapers and other paper to make extra money.

Another way to help green your company is to replace your light bulbs. Make sure you are replacing your old bulbs with florescent bulbs as the old ones burn out. Florescent and LED bulbs use less electricity and last longer, reducing energy and waste.

When cleaning, invest in a couple of cloth towels instead of always using paper towels. At the end of the week, take them home and throw them into one of your usual loads to reduce the amount of paper that is being thrown away.

Even your bags can go green. Switch to eco friendly bags. These types of bags are more durable and reusable so that your customers can turn them into gift bags, lunch bags or more. Plus, they are made of 25-100% post consumer materials and are 100% recyclable. Or, sell canvas bags that your customers can reuse.

No matter the change large or small, by incorporating green practices into your retail store, your customers will appreciate it and it will decrease your store’s environmental footprint.

What are some other tips you have for greening your store? How has greening your location helped increase sales and decrease costs?