Earlier this week we talked about using current trends as selling points in your store. If you decide to create a green or health section to your store, don’t let it go overlooked. We recommend featuring these products with lights. Lights are a simple, economical way to draw attention to your displays.
There are many different types of lights to choose from, so you can feature any type of product. Tube lights are perfect for glass display cases or outdoor use. These 12 foot long, weather resistant lights are available in Clear, Red, Blue, Purple, Yellow, Green and Red/Green. Consider switching up the colors to match the season or theme. You can also connect up to three tubes together for a 36 foot long strand. Add motion to your tube light with a Chase Speed Control. The controller lets you vary the speed of your chase sequence.
To drive traffic to a particular area of your store Rotating Sale Beacons are ideal. Offered in Red and Blue customers won’t be able to help stopping. Also, Mini Strobe Lights that come with a speed controller can flash up to 10 flashes per second. These lights will draw attention to any corner of your store and are ideal for Halloween displays.
If you want to highlight merchandise on slatwall or wire grid, attach a light for noticeable emphasis. Available in white or black, these lights include a 12 foot cord, 12 inch extension arm and adjustable swivel head. You can’t go wrong with easy and attractive lighting.
You work so hard to create beautiful displays, so shed some light on them. Try adding a light to a display and watch your profits glow.
How do you use lights in your store? What difference does it make?
