Posts Tagged ‘Promotions’

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Tuesday Tip: How to Create Focal Point Displays

 Tuesday, September 22nd, 2009

Focal point displays are the first thing that customer sees either outside or inside the store. They will add interest to your store, as well as places the products you want directly in front of your customer’s eyes. There are few important factors to consider when creating focal point displays.

1) Find the right place to set-up. This step can be easy or hard depending on the layout of your store. If there is some sort of large architectural feature of your store, there may be no question as to where the best place in your store is. However, for others in square rooms, this may be more difficult. Consider places in the room that can be seen from outside. Also, a place that can be viewed from all angles of the store is ideal.

2) Choose the product (s) that you want to feature. Here you may want to highlight sale items or seasonal merchandise. If your location is in a place that gets lots of traffic keep breakable products towards the middle.

3) Use appropriate signage to advertise your display. Make clear why you are featuring these products. Whether you are offering a discount or featuring a new product, get the customers excited and in the know about what’s going on.

4) Maintain your focal point display. Hopefully your display will get lots of action, but be prepared to keep up with out of place items. Organize several times per day during slower store hours. Or even put an employee in charge of keeping the area tidy.

How do you use focal point displays to drive sales?

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Friday Feature Product: Mobile Displays

 Friday, August 21st, 2009

When you are out at local events, make your business stand out from the rest by creating eye catching displays in your designated spot or booth. Some things to find out before the event are how much space you will have, if tables and chairs are provided and the set up and pack up times.

Traveling with displays that are easy to store and move will make things much easier when you are at events. Salesman Rolling Racks are perfect for keeping clothing items organized and visible. The racks feature industrial casters so you can simply roll and lock them in their place. They are durable for everyday use and easy to transport.

Dump tables and other large display items are usually too heavy and bulky to take on the go. A Wire Folding Dump Table is a great alternative. It easily folds and wire is much lighter than other materials for transport. Other wire displays like baskets and shelves are also great for events.

Also, countertop displays and risers can help create eye catching table displays as well. These displays create height layers that enhance the real estate on the back of your table in order to maximize your space.

Just remember that you should have an extra set of hands to help you load and unload so that you don’t have to leave your merchandise behind while you are in the middle of transporting it.

What type of display fixtures do you use when you’re out promoting your store?

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Tuesday Tip: Taking Your Store on the Go

 Tuesday, August 18th, 2009

For any brick and mortar store, or any online store for that matter, one of the hardest things to do as a business is to reach new customers. Sometimes you need to take your store on the road in order to present your merchandise to perspective customers that otherwise are not familiar with your store.

There are many ways to go about doing this. One way is to participate at local events. Events like arts and crafts shows, flea markets or fairs are a great opportunity. Purchase some booth space and sell your materials at the event. Make sure you have plenty of signage, fliers with your address and website on it and business cards at the event in order to make new customers aware of your company.

Also, find local “shows” that highlight your business. For example, every area has bridal shows multiple times a year. These shows are perfect for retailers in the dress and tux industries, but also for florists, framers, shoe stores, accessory stores, bakeries, restaurants and even gift stores. By enhancing your presence at these events, you can reach brides that not only will maybe use your services for their wedding, but they may become long term customers. Home and garden shows are also a great way to showcase your organization.

While at these events, make sure you have displays that are not only portable, but that show off your merchandise. If the event booth is only a table, use countertop displays that allow you to layer your items at different heights so that merchandise on the back of the table gets as much attention as the front. If you have clothing, bring rolling racks of clothes that can easily be transported.

One thing to keep in mind is that if you participate at an event or show, that the show itself is a reflection of your company. So do your research ahead of time and make sure that the event is aligned with your business’ values and mission.  Then, remember that your main job at a show is not only selling one piece of merchandise, but introducing your company to a potential repeat customer.

What type of events do you attend to promote your store?

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Friday Featured Product: Signs

 Friday, June 5th, 2009

On Tuesday, we talked about ways to increase foot traffic. And one of our suggestions was to improve the signage at your store. Today, we are going to go into more detail about some effective signs to increase foot traffic.

Well, one of the easiest ways to increase traffic is to increase the number of eyes that look at your store. The simplest way to do this is through signage.

The first sign you should always have is an OPEN sign. While this sounds obvious, some stores forget this crucial sign. LED open signs are our favorite option because people can see that your store is open from a distance. These signs are especially popular for stores in strip malls or near a street.

If you are in an area with high walking traffic such as a mall or town center area, sidewalk signs are extremely helpful. They are also very useful for restaurants. Our favorite is the dry erase board sidewalk sign.  These come in a-frame or spring versions. The dry erase board sign allow you to easily customize the sign without having to purchase a new sign from a printer. They are great for sales, specials, menu items, promotions and special events.

Another type of sign that is perfect for catching attention is the moving message board sign. These signs are easily customizable and their vibrant colors are guaranteed to make shoppers stop and look.

Don’t be afraid to have some fun attracting attention. Pennant strands and promotional rope lights bring some color to your store front. Tube lights and promotional beacon lights will light the way to your store.

And don’t neglect the standbys. Traditional banners and window cling signs are sure to help bring in traffic.

These signs will ultimately increase the number of eyes that look into your store. By bringing attention to your store, you can improve sales and coveted foot traffic.

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Tuesday Tip: Increasing Foot Traffic

 Tuesday, June 2nd, 2009

While many of your customers plan a trip to your store, a high percentage of new customers find a store by “stopping in” while shopping for something else. By increasing the foot traffic into your store, you can raise profits and introduce your brand to a whole new customer base.

Right now, many stores are feeling the pain of the economic downturn. One thing that everyone needs is more customers in their stores. Fewer people are shopping, so you need to attract the attention of the people who are out and about shopping. So how do you increase foot traffic?

Our first suggestion would be to increase the visibility of your store. One way to do this is to feature signs and promotional lighting at the entrance. Sidewalk signs, beacon lights and banners are extremely effective for improving foot traffic.

Another way to get people in your store is through a sale. We have discussed this before, but featuring items outside your store will get people browsing. Put merchandise in a dump bin or on a rolling rack so that it can be easily transported during store hours.

Finally, for the more courageous owner, consider some sort of stunt. Liberty Tax has waving Statue of Liberty costume characters outside their store during tax season. Great Clips often has a dancing shampoo bottle on the sidewalk. While you don’t necessarily need to be that extreme, consider having one of your workers hand out fliers or carry a sign to alert other shoppers about your sale.

By increasing foot traffic into your store, you can then show off your merchandise and entice shoppers to make a purchase. Hopefully they will become frequent shoppers after that first “stop in” to your store.

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