Posts Tagged ‘Displays’

Friday Feature Product: Tables

Friday, September 25th, 2009

An easy way to break up lines of racks or shelves is by using tables for focal point displays. Our favorite table is the Three Tier Table because of its vertical interest and ability to easily separate products on three levels.

These tables are available in several sizes to fit your needs and room space. The Economy Tier Tables are perfect for smaller spaces with a tier base measuring 48” x 48”. The Premium Tier Table comes in two different sizes, one with a larger rectangle base table and the other is a smaller square base table. Choose between maple and cherry to match your store’s décor.

Another table option is Nesting Tables. These two piece tables conveniently fit into each other. Depending on how much space you have available, use separately or tier them out by fitting one slightly under the other.

The classic round table is always a store owner’s go-to displayer. The 30” Round Display Table with interlocking wood finger-grove legs is perfect for travel due to its smaller size and easy to set-up and store characteristics. The larger 36” Round Table with folding legs is durable and fit to hold 250 lbs. Dress up these tables with table clothes available in red, green and white and in three sizes.

Tags: Displays, nesting tables, round tables, square tables, table clothes, tables, tier tables
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Tuesday Tip: How to Create Focal Point Displays

Tuesday, September 22nd, 2009

Focal point displays are the first thing that customer sees either outside or inside the store. They will add interest to your store, as well as places the products you want directly in front of your customer’s eyes. There are few important factors to consider when creating focal point displays.

1) Find the right place to set-up. This step can be easy or hard depending on the layout of your store. If there is some sort of large architectural feature of your store, there may be no question as to where the best place in your store is. However, for others in square rooms, this may be more difficult. Consider places in the room that can be seen from outside. Also, a place that can be viewed from all angles of the store is ideal.

2) Choose the product (s) that you want to feature. Here you may want to highlight sale items or seasonal merchandise. If your location is in a place that gets lots of traffic keep breakable products towards the middle.

3) Use appropriate signage to advertise your display. Make clear why you are featuring these products. Whether you are offering a discount or featuring a new product, get the customers excited and in the know about what’s going on.

4) Maintain your focal point display. Hopefully your display will get lots of action, but be prepared to keep up with out of place items. Organize several times per day during slower store hours. Or even put an employee in charge of keeping the area tidy.

How do you use focal point displays to drive sales?

Tags: Displays, focal points, Promotions, store fixtures
Posted in All, Displays, Promotions, Tips | No Comments »

Tuesday Tip: Fall Displays

Tuesday, September 8th, 2009

As the weather changes, you may be looking for ideas to change some displays in your store. Preliminary things to consider are your budget, timeline and central theme. If you have creative employees that can help, ask them for their opinions. Also, think back to previous displays and use what has worked, as well as incorporating new ideas.

An easy way to cut your decorating budget down is by combining your Halloween and Thanksgiving displays. Unless Halloween is one of your bigger holiday selling periods, think about going with a more neutral, harvest theme.

Then remember that holiday displays are not only for getting into the holiday spirit, but they are also a way to highlight seasonal products. So use products as the centerpieces of your displays. And then make sure that those items are located near the display so that your customers can scoop them up right away.

Home and décor stores have a unique advantage during the holidays when it comes to displays because you can use your existing products as the actual display pieces. Let your customers imagine the display in their own home. Huge elaborate themes can become overwhelming. Sometimes simple is more appealing, so your customers think “I can do that.”

Customers look to retailers for ideas, so don’t be afraid to try some new things. Instead of going with cliché brown and orange, consider expanding your color palette to deep pinks, plums, burgundy and olive green.

Have fun being creative this season! Let us know if you have any questions about fall display ideas.

How do you make the change from summer to fall displays?

Tags: Displays, fall, seasonal, store fixtures
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Friday Feature Product: Mobile Displays

Friday, August 21st, 2009

When you are out at local events, make your business stand out from the rest by creating eye catching displays in your designated spot or booth. Some things to find out before the event are how much space you will have, if tables and chairs are provided and the set up and pack up times.

Traveling with displays that are easy to store and move will make things much easier when you are at events. Salesman Rolling Racks are perfect for keeping clothing items organized and visible. The racks feature industrial casters so you can simply roll and lock them in their place. They are durable for everyday use and easy to transport.

Dump tables and other large display items are usually too heavy and bulky to take on the go. A Wire Folding Dump Table is a great alternative. It easily folds and wire is much lighter than other materials for transport. Other wire displays like baskets and shelves are also great for events.

Also, countertop displays and risers can help create eye catching table displays as well. These displays create height layers that enhance the real estate on the back of your table in order to maximize your space.

Just remember that you should have an extra set of hands to help you load and unload so that you don’t have to leave your merchandise behind while you are in the middle of transporting it.

What type of display fixtures do you use when you’re out promoting your store?

Tags: Displays, featured product, local events, mobile displays, Promotions, retail store supplies
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Friday Feature Product: Combination Racks

Friday, August 14th, 2009

With so many different products for the back-to-school season, it is the perfect time to get creative with your displays. However, this can be difficult when items are so varied. Combination racks are an ideal solution to display different items in one store fixture.

Combination rack options include:

H Shelf Racks – These racks have a sturdy metal frame that is supported in the middle of the rack and on the sides. The result is a two sided rack that can be customized with different shelf types.
Hanging Rolling Shelf Rack s – These racks combine hanging racks with stacking shelves and feature wheels so that they can be easily rearranged in your store.
Hangrail Shelf Racks – These racks feature a hang rail in the middle and two side shelf racks, making it an efficient and attractive use of space.

Combination racks, shelves and racks ship the same day your order (on orders placed before 3 p.m.). So it isn’t too late to spice up your back-to-school displays.

Tags: back-to-school, clothing displays, clothing racks, Displays, retail store supplies, table displays
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	Rack Display Options
	Wall Display Configurations (Slatwall and Wire Grid)
	Window Displays
	Clothing Displays
	Maximizing Merchandise in Display Cases