Nothing can turn a customer off more than shabby looking store merchandise. Keep your products looking their best by following some simple tips.
Keep garments away from windows and out of direct sunlight. The sun will fade clothing materials, especially cotton, and can leave streak marks on clothing. Even bright, direct lighting can fade materials.
Dust off your merchandise and displays. It only takes a small amount of dust on items to give away that products have been sitting there for some time. Feather dusting will suffice on a daily basis, but try to take the time once every couple weeks to use glass cleaner or other liquid cleaners such as plastic polish.
Don’t allow smoking, eating or drinking inside of your store. This is especially important for employee drinks as a small spill could potentially ruin merchandise. Smoke will ruin clothing, making it smell forever. If smoking, eating or drinking can not be avoided in your establishment, protect your merchandise by displaying in glass display cases or behind the counter.
Remove damaged merchandise from the shelves. Once a customer sees a damaged product, they usually keep walking. When you are doing your daily sweep of your store, pay close attention to the quality of shelf items. This includes looking at expiration dates, price tags and other small details.
Make note of how you keep merchandise in your storage areas. We recommend storing merchandise in containers protected from sunlight, dust and water damage. Keep in mind that cardboard boxes are vulnerable to water and sunlight can discolor items in clear containers. Storing items in newspaper may protect breakables, but the ink can also rub off on products.
Taking extra care of your merchandise will have customers coming back for quality products.
How do you keep your merchandise looking its best?
