Posts Tagged ‘store fixtures’

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Friday Feature Product: Holiday Signs

 Friday, October 23rd, 2009

Perhaps one of the most important things you can do this holiday season is to use appropriate Holiday Signs to lure customers into your store. Because your store won’t be the only one with holiday signs up, sign placement and message are extremely important.

The Store Supply Warehouse website makes it easy for retailers to shop for holiday store fixtures with the holiday items listed together. With all the options as everyday store signs, holiday signs come in many varieties.

The 11 Piece Holiday Sale Promotional Sign Kit and Holiday Sale Super Sign Kit features “Holiday Sale” and friendly snowman. The Economy Burgundy Sale Sign comes in packs of 100, available in two different sizes and feature holiday present images. Economy Snowflake Sale Signs also come in packs of 100, available in two sizes and are printed with snowflake images. The Holiday Sale Companion Sign comes in packs of 50 with “Holiday Sale” and snowflakes.

These festive signs will let customers know that these are not your everyday sales. Special sale signs mean special sales and discounts. Because the signs are dateless, you can use them over and over again. Try pairing them with holiday displays and keep the discounted merchandise close by.

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Tuesday Tip: Avoid Holiday Chaos

 Tuesday, October 13th, 2009

The holidays are the busiest time of the year for retailers. While the season of buying can be very stressful, it is necessary to put in the work now because it will carry you through some of your slower months. You can not plan for everything, but going into the season organized will only help create a smooth holiday season.

Add extra staff on the weekend and during peak store hours. It can reflect poorly when your store is full and you are understaffed and can’t accommodate customers. Get detailed schedules of your employees and plan for some sick calls. If necessary, begin looking for seasonal employees now. College students are ideal seasonal workers since they usually have around four weeks off from school.

Set-up a system for back stock and damaged merchandise. Chances are workers behind the counter will be swamped and not have time to put away unwanted or returned items. Designate a specific place for each of these and have someone keep an eye on the piles.
Keep your store room organized. Don’t try and control everything, you’ll drive yourself crazy.

Post important messages to customers. These can include:

  • Return policy
  • Holiday store hours
  • Gift wrapping availability
  • Holiday events you are sponsoring

Because your employees will take their cue from you, if you stay positive even when things are rough they will follow. Think about doing little things that will put your employees and customers at ease such as adding music to your store, having refreshments in the break room or making sure there is a greeter at the entrance.

How do you make the holidays in your store go by smoothly and successfully?

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Tuesday Tip: How to Create Focal Point Displays

 Tuesday, September 22nd, 2009

Focal point displays are the first thing that customer sees either outside or inside the store. They will add interest to your store, as well as places the products you want directly in front of your customer’s eyes. There are few important factors to consider when creating focal point displays.

1) Find the right place to set-up. This step can be easy or hard depending on the layout of your store. If there is some sort of large architectural feature of your store, there may be no question as to where the best place in your store is. However, for others in square rooms, this may be more difficult. Consider places in the room that can be seen from outside. Also, a place that can be viewed from all angles of the store is ideal.

2) Choose the product (s) that you want to feature. Here you may want to highlight sale items or seasonal merchandise. If your location is in a place that gets lots of traffic keep breakable products towards the middle.

3) Use appropriate signage to advertise your display. Make clear why you are featuring these products. Whether you are offering a discount or featuring a new product, get the customers excited and in the know about what’s going on.

4) Maintain your focal point display. Hopefully your display will get lots of action, but be prepared to keep up with out of place items. Organize several times per day during slower store hours. Or even put an employee in charge of keeping the area tidy.

How do you use focal point displays to drive sales?

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Friday Feature Product: Head and Hand Forms

 Friday, September 11th, 2009

Some great items to feature in the fall are hats, gloves and scarves. A person can never have too many of these functional accessories in the cooler months to come. Don’t let these items become overlooked in a messy bin.

A simple head form that sits on a display table or countertop will draw attention to fabulous hats. Or choose a mannequin with an extra long neck for scarves. To dress up your female head form displays, consider adding a wig from our large selection of different colors and lengths.

Hand forms also sit on display tables or countertops. They are not only ideal for displaying gloves, but you can also feature things like bracelets and watches. Female and male hand forms are available depending on your retail needs.

Hats, scarves and gloves are not only fall and winter accessories. You will be able to use these displays year round. For the future, think about things such as sun hats, light scarves and biking gloves.

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Tuesday Tip: Fall Displays

 Tuesday, September 8th, 2009

As the weather changes, you may be looking for ideas to change some displays in your store. Preliminary things to consider are your budget, timeline and central theme. If you have creative employees that can help, ask them for their opinions. Also, think back to previous displays and use what has worked, as well as incorporating new ideas.

An easy way to cut your decorating budget down is by combining your Halloween and Thanksgiving displays. Unless Halloween is one of your bigger holiday selling periods, think about going with a more neutral, harvest theme.

Then remember that holiday displays are not only for getting into the holiday spirit, but they are also a way to highlight seasonal products. So use products as the centerpieces of your displays. And then make sure that those items are located near the display so that your customers can scoop them up right away.

Home and décor stores have a unique advantage during the holidays when it comes to displays because you can use your existing products as the actual display pieces. Let your customers imagine the display in their own home. Huge elaborate themes can become overwhelming. Sometimes simple is more appealing, so your customers think “I can do that.”

Customers look to retailers for ideas, so don’t be afraid to try some new things. Instead of going with cliché brown and orange, consider expanding your color palette to deep pinks, plums, burgundy and olive green.

Have fun being creative this season! Let us know if you have any questions about fall display ideas.

How do you make the change from summer to fall displays?

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