Posts Tagged ‘store supply warehouse’

Fall Merchandising Tips

Tuesday, October 25th, 2016

Fall Merchandising Tips

The fall season has arrived with new apparel and accessories along with it. This season sets the stage for the some of the biggest holidays of the year. Now, more than any other time of year, people will be shopping for the latest merchandise, styles, and trends and are looking to you to show them the way.

With competition from online retailers, attention to detail can set your business apart from the online experience. We are here to offer you a few tips and tricks to capture your customer’s attention and keep them returning season after season.

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  1. Create a feature table. A feature table can include some of your best-selling merchandise or limited addition, seasonal products. Nesting tables are a great choice to use here.  These tables do not take up a lot of space on the floor and you can display merchandise in a way that draws the eye to different levels.
  1. If you are a clothing retailer, it’s always a good idea to feature an outfit on a mannequin. Some of our most popular mannequin options include dressmaker forms and egghead mannequins. Flexible mannequins are also a great option for children displays. These mannequins allow the merchandise to be the star as they do not focus on facial features that exist on traditional mannequins.
  1. Display complimentary accessories along with your featured apparel. There are all sorts of jewelry, handbag, or footwear options available. Make sure you show them nearby so that your customer can have an easier time seeing the full look and making a decision on what to purchase. We carry a huge selection of jewelry displays that compliment any décor or store style.
  1. Make sure you always include adequate signage within your store. Nothing frustrates shoppers more than not knowing where the sale is or what items are on sale. We have plenty of signage options and sign holders for your store. We have styles available for use both outside and inside.
  1. Remember to greet each customer that comes into your space and have fun. Ask if you can help your customers and make sure you or your staff are available to answer any questions your customer may have. Sometimes we get so busy doing the work of the day that it can be easy to forget that the customer always comes first. If your customer has a bad experience, they are likely to tell someone they know and word-of-mouth marketing can have a huge effect on your business.

Wire Grid Panels

Thursday, September 29th, 2016

Wire Grid Panels 

Wire grid panels are one of the most versatile fixtures available. Our wire grid panels can be used on the ground with grid connectors, with a base, or displayed wall-to-wall within a space. Grid is also easy to transport and set up. It is a craft show and flea market staple.  We offer several sizes and custom color options. These panels hold up to years and years of set up and tear down.

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Here are a few tips on how to make the most of your merchandise displays using wire grid:

  1. Pair accessories, such as a purse and a scarf, to show how the items complement each other and accessorize the outfit.
  2. Repeat the same style of fashion top in contrasting colors. Display them side by side for a modern twist.
  3. Show multiple outfits on premium mannequin forms to create a color story within the display. Make sure to display pants next to skirts in various lengths to allow eye movement throughout the entire display.
  4. Feature your clothing on wood hangers to create a more boutique look.
  5. Display a shoe in a neutral color throughout the display to offer a footwear option that compliments each style.

Store Owner Spotlight Darbe And Co

Monday, May 9th, 2016

Store Owner Spotlight Darbe&Co.

Our latest Store Owner Spotlight highlights a store that is all about personal service and providing their customers the latest in upscale women’s and children’s fashion. If you’re looking for big city style with a small town flare, you should definitely take a look inside Darbe&Co. Boutique.

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The Business

Darbe&Co. Boutique is an established retail apparel store celebrating 4 years in business. The store is located on North Main Street in the historic business district of Charles City, Iowa. Darbe&Co. Boutique offers style-conscious women a variety of clothing, accessories, and beauty essentials with a splash of energy and fun. They carry a selection of merchandise from some of the most respected women’s clothing lines available. As a companion to the clothing, Darbe&Co. Boutique also carries a wide selection of accessories: jewelry, purses, carry-on luggage, collegiate wear, and more. The store also offers a full line of skin care to keep your skin looking fresh and radiant.

How did you come up with the name of your business?

“Years ago, we traveled to London and were touring Bath, England. That is where I became enamored with a hat shop named Darbey’s. When I decided to open the boutique, I dropped the letter ‘y’ and named it Darbe&Co. Boutique.”

Do you have a background in retail? If not, what is your employment background?

“I have been a business partner and owner on Main Street in Charles City for almost 15 years.  Also, being a Property Manager for 13 years, I was very involved in the marketing and development of several commercial properties. In the spring of 2012, I purchased the building now known as Darbe&Co. Boutique.

What factors led you to decide to open a retail store/website?

“I felt that Main Street needed a boost in the selections available to sophisticated shoppers in northeast Iowa. Also, this was a great opportunity to help boost the local economy. Establishing a new niche for women’s clothing has been exciting and rewarding. I am thankful to my clients for their support, friendship, and encouragement!”

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The Store

Inside of Darbe&Co. Boutique is an organized grouping of well styled apparel.  Within the space, tables full of merchandise are beautifully arranged to allow the shopper to properly view each piece. The displays are constantly updated to maintain their ever-changing inventory. Darbe&Co. even has a feature wall, stocked with everything from skin care products to wine racks.  The wine offering makes this store especially unique, capitalizing on the growing popularity of wine enthusiasts. What woman wouldn’t want to shop for clothing and purchase a bottle of wine within the same retail space?

What was your design strategy when you put your store together?

“Repurpose and renew. Everything involving the store design has the ability to repurpose what we have in the background and highlight our retail inventory. We’re a local destination and national trade secret for women seeking high value style. We offer hometown personal service and tasteful, sophisticated class, with a fun attitude. Darbe& Co. Boutique has the personal style trade secret you can afford to indulge in.”

What are some features/special events that you do at your store to set yourself apart from other retailers?

“We are the only “boutique” retailer on Main Street that sells wine. We organize and advertise our monthly Wine Walks and always have a dry wine sample on the counter with sweets in the cooler. Fresh coffee also welcomes our shoppers every day, along with the opportunity for wine tasting. Three times a year, we participate in shopping extravaganzas with other Charles City retailers. Some of these events include ChickFest in the spring, WitchFest in the fall, and ElfFest in the winter.

What advice if any would you give others seeking to open a retail business that you have benefited from?

“It is so important to advertise and be involved in the community. Also, do not forget to have fun and keep focused on your customers. Be consistent with your look; find a supplier and stick with them. Run routine sales and keep your lines and vendors fresh. Finally, give your customers something to look forward to: great customer service and fresh new displays showcasing fun inventory.”

Darbe&Co. Boutique
220 N. Main Street
Charles City, IA 50616
Facebook: Darbe&Co. Boutique
Web: darbe&coboutique.com

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Tulle Sale Wreath Tutorial

Wednesday, May 4th, 2016

Tulle Sale Wreath Tutorial

Attracting customer attention to your store is one of the many challenges that business owners face each day. One of the most effective ways to overcome this is by getting creative in your store’s front window. Window display presentation is a wonderful way to express your creativity, while drawing people into your store. By utilizing your creativity, you can offer your customers a glimpse of the style they will see once they walk through your doors.

We have put together a fun, eye-catching tulle wreath tutorial that you can use to easily draw customer attention, either in a window display or once they are already in the store. With only a few supplies and your imagination, you can create something unique that can be used again and again. Inside of the tulle wreath, we designed signage that spells out SALE using the blank back side of our blue chevron boutique signage. We simply ran 4 signs through a printer vertically with each individual letter printed in the middle of the sign. We made diagonal cuts on each side to create an old-fashioned hang tag, punched a hole, and secured it to the wreath with fishing line.  Our complete line of tulle is available here.

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Fitting Room Dividers Video

Friday, May 1st, 2015

Fitting Room Dividers Video

Hanger size dividers are a great way to sort product on a rack to allow customers to find the right sizes quickly and efficiently. They can also be used in ways that you may not have thought to try before. Fitting rooms are the perfect place to start. You can use size dividers as a means of inventory control. This can also allow you or your associates within the store to know how many people are in the fitting room or how many garments that customers are taking into a fitting room. We will introduce you to our fitting room dividers assortment. We hope that you find some ideas that can help you in your store.