The materials you choose to display your merchandise can make a huge difference in the look and feel of your store. Because it can be expensive upgrading to new materials, it is important to make thoughtful decisions for timeless displays.
With so many store fixtures available, sometimes the hardest decision is choosing the best materials to use in your store. It is easy to become overwhelmed by the glass, metal, wire, wood and slatwall options out there, but by asking yourself a few key questions will help narrow down your search to the perfect fixture material.
1) What are you looking for in functionality?
You can answer this question by thinking about the merchandise you have and visualize it displayed in your store. Do you see things hanging? Stacked? By itself or with similar items? Also, keep in mind that accessories can be added to displays such as baskets and shelves.
2) What look and feel do you want for your store?
Here, you should keep your customers’ tastes in mind. For discount shoppers, wire bins, dump tables and sale signs are attractive. If you are going for a more modern, upscale look, sleek lines and darker materials may be a better fit. Another thing to consider is that many materials come with finishing options.
- Wire Grid Panels are available in chrome, black or white.
- Slatwall Gondolas are available in black, white or maple.
- Display Cases are available in black, gray, maple and cherry.
3) How often do you want to change your displays?
Some materials are easier to move and change than others. For example, metal gondolas are much heavier material than wire and wood, so they are better for permanent displays. Also keep in mind that many wire and slatewall fixtures are available with wheels to use anywhere in your store, whereas glass and metal displays stay standard.
If you are still unsure, get ideas from other stores that you like or pull pictures out of magazines for design options. Remember that you will most likely use these fixtures for years, so plan for the future.
What type of display materials do you use and why did you choose that material?
