Posts Tagged ‘visual merchandising’

Fall Merchandising Tips

Tuesday, October 25th, 2016

Fall Merchandising Tips

The fall season has arrived with new apparel and accessories along with it. This season sets the stage for the some of the biggest holidays of the year. Now, more than any other time of year, people will be shopping for the latest merchandise, styles, and trends and are looking to you to show them the way.

With competition from online retailers, attention to detail can set your business apart from the online experience. We are here to offer you a few tips and tricks to capture your customer’s attention and keep them returning season after season.

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  1. Create a feature table. A feature table can include some of your best-selling merchandise or limited addition, seasonal products. Nesting tables are a great choice to use here.  These tables do not take up a lot of space on the floor and you can display merchandise in a way that draws the eye to different levels.
  1. If you are a clothing retailer, it’s always a good idea to feature an outfit on a mannequin. Some of our most popular mannequin options include dressmaker forms and egghead mannequins. Flexible mannequins are also a great option for children displays. These mannequins allow the merchandise to be the star as they do not focus on facial features that exist on traditional mannequins.
  1. Display complimentary accessories along with your featured apparel. There are all sorts of jewelry, handbag, or footwear options available. Make sure you show them nearby so that your customer can have an easier time seeing the full look and making a decision on what to purchase. We carry a huge selection of jewelry displays that compliment any décor or store style.
  1. Make sure you always include adequate signage within your store. Nothing frustrates shoppers more than not knowing where the sale is or what items are on sale. We have plenty of signage options and sign holders for your store. We have styles available for use both outside and inside.
  1. Remember to greet each customer that comes into your space and have fun. Ask if you can help your customers and make sure you or your staff are available to answer any questions your customer may have. Sometimes we get so busy doing the work of the day that it can be easy to forget that the customer always comes first. If your customer has a bad experience, they are likely to tell someone they know and word-of-mouth marketing can have a huge effect on your business.

Craft Show Essentials

Monday, August 29th, 2016

Craft Show Essentials

Fall festivals, craft fairs, and holiday show season is upon us. Craft shows take place all year round. However, the most popular time of year and best attended shows take place in the fall and winter months. This is always a great opportunity for many to step out and try their hand at retail. It is also a great opportunity to introduce your brand to the public. For many, craft shows can lead to a “big break.”

When attending a craft show, it is imperative that you arrive prepared to service your customers. Below is a list of all the retail essentials that you will likely need. While we have many options, this is a comprehensive list of our favorites and provides a great “go-to” list for craft show beginners.

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  1. Signage 
  2. Sign Holders
  3. Bags
  4. Stickers and Labels 
  5. Tissue, boxes, and packaging 
  6. Sales book/ sales order books 
  7. Boutique Tags 
  8. Stickers and Embellishments 
  9. Drawstring bags

Tulle Sale Wreath Tutorial

Wednesday, May 4th, 2016

Tulle Sale Wreath Tutorial

Attracting customer attention to your store is one of the many challenges that business owners face each day. One of the most effective ways to overcome this is by getting creative in your store’s front window. Window display presentation is a wonderful way to express your creativity, while drawing people into your store. By utilizing your creativity, you can offer your customers a glimpse of the style they will see once they walk through your doors.

We have put together a fun, eye-catching tulle wreath tutorial that you can use to easily draw customer attention, either in a window display or once they are already in the store. With only a few supplies and your imagination, you can create something unique that can be used again and again. Inside of the tulle wreath, we designed signage that spells out SALE using the blank back side of our blue chevron boutique signage. We simply ran 4 signs through a printer vertically with each individual letter printed in the middle of the sign. We made diagonal cuts on each side to create an old-fashioned hang tag, punched a hole, and secured it to the wreath with fishing line.  Our complete line of tulle is available here.

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Tissue Paper Flowers

Monday, February 22nd, 2016

Tissue Paper Flowers

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Holiday Visual Merchandising

Tuesday, December 8th, 2015

Holiday Visual Merchandising

Visual Merchandising has always been an important part of retail store design. A well put together window display has the ability to bring customers inside and can also serve to highlight seasonal merchandise. Christmas is the biggest holiday season of the year. This makes it the perfect time to consider doing some smart and innovative things in your window display. If you don’t have an open window display you may even consider designating a place on your sales floor to show off your seasonal best! We recommend having a variety of styles and poses to really catch the attention of your customers. Our mannequins feature styles that are on trend and are easy to assemble. Check out our wide selection of mannequins here.

We have included some fun holiday ideas below that we hope inspire you to consider doing something fun in your store.

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