Obviously your industry will dictate how personal you can be with your store and products. For example, a mom and pop gift shop will want to be more personal than a large scale grocer. However, no matter your industry, customers like to feel a connection with the store they are investing in. This connection is what will turn them into repeat, lifetime customers.
These personalized touches will come with time from being open and establishing yourself in the community. There are some small things that will make a big difference, so customers always remember your store.
Have a signature color that people can associate with your organization. For example, this Store Supply Warehouse Blog is blue with accent colors. This is something that you have control over and people can expect and connect these colors with your brand. Even the paint color you use in your store can make a difference, if you walked in to a store that was bright yellow it would make an impression (maybe not what you’re going for, but you get the point).
Making your packaging distinguishable is another way you can add a personal touch. Even if your organization’s name isn’t all over the bag, you can still make your packaging memorable and reflect on your store. Consider using tissue paper that matches your store color, or offer paper bags instead of regular plastic bags. We all know that Victoria’s Secret has the pink tissue paper inside their pink striped bags.
If you have long term employees, get them involved and have them become a part of the store. You can feature employee birthdays and anniversaries. Some book stores highlight an employee recommended reading section. Customers can match their tastes with an employee and follow their reading habits. This interaction isn’t something you can buy. You have to build relationships with customers in order for them to last.
How have you personalized your store?
Tags: personalize, Promotions, store promotion
