The counter is the central hub of your store. Behind your counter are all the business tools such as your register, phone, computer and usually, your associates. The front of your checkout counter can drive impulse sales and serves as the customers’ main interaction point.
So there are two things to keep in mind when designing your main counter space: the functionality from the back and the ability to sell items from the front.
Counters can be completely translucent, allowing customers to see all the way through them or they can be opaque.
To design an effective counter, think of it as a sales station as opposed to a checkout counter. Counters can be customized using interchangeable pieces such as display cases, register stands, corner displays and more.
The customer side of the counter should be optimized to show off your merchandise. Use countertop displays and corner units to improve impulse buys and show off high end items.
The back end of your counter should be functional and should be extremely organized. Many register stands feature shelving for bags and other items.
Just remember to keep your counter as the focal point of your store. Consider placing racks on either side of the line area to funnel people into line and allow them to browse as they wait.
How does your store use your counter space?
Tags: counters, Display cases, Displays, organization, retail tips
The check-out counter, or cash-wrap, is one of the critical places in your store for creating a memorable customer impression. The other is the front entrance, the first customer impression. Everything at the cash-wrap should be focused on the customer, moving them through quickly, efficiently and accurately, while also giving them the opportunity to pick up that irresistable impulse add-on item.
I completely agree Ted! I’m glad you pointed out that the check-out counter can generate a lot of sales on its own, depending on how you use it. Its the perfect place for those “impulse” items like candy, pencils, keychains, small toys etc. Which brings me to one more question for our readers: What “impulse” items do you display on your cash-wrap? And what types of fixtures do you use to display them?