In any clothing store, the way you display your merchandise can make or break your store. You have to walk a fine line between showing off each garment and having enough racks to hold all of your merchandise. So the answer to this dilemma is variety.
There are three main types of clothing displays, wall displays, floor racks and tables. Each needs to be used in order to create an effective flow to your store and to showcase your merchandise.
One thing to remember is that shopping is a visual experience. People gravitate into a store when they see something interesting. We recommend placing something similar to a three tiered table right at the entrance. Frame this table with a couple of mannequins dressed to the nines. Then stock the table with all the necessary items needed to replicate the mannequin’s outfit. The three tiers will allow you to easily separate clothing items while dynamically displaying color and fabric options.
Once a shopper is drawn into your store, their eyes gravitate toward items they can see. Make sure you have racks and wall displays that offer face out clothing that feed into the center of the store. People can’t see your merchandise when it is shoulders out. Have a variety of rack types and heights so that browsing is easy and interesting.
Alternate rack types, have a few four way racks, then intersperse two way racks, one rail racks and an occasional round rack. Round racks have no display options, so we suggest saving these racks for your clearance items to maximize that space. In between racks, break up the monotony with tables of folded items.
For your wall displays, remember that the average person cannot reach items high on the wall. Have items on face out displays up high with a shelf directly underneath with folded clothing. This will be much easier to access than clothes being behind the high display item. Most people will not ask an associate for assistance getting down an item. Then under than shelf, have a hang rail with a variety of sizes and colors.
One tactic that works fairly well is to group clothing styles or colors. By grouping all of the professional attire in one corner, fancy in another section and casual clothing in a different place, people are more likely to grab multiple separates that will mix and match to create entire ensembles.
So, if sales are lagging, try to rearrange your display racks and create a dominant display at the entrance to your store in order to bolster purchases.
What works best for your store?
Tags: clothing displays, clothing racks, fixtures, mannequins, store fixtures, table displays, tuesday tips
