A couple of weeks ago, we touched upon store design and displays. One of the topics in that article was how to design attractive walls that entice individuals to shop in your store. Today we are going to discuss that topic in more detail.
Some of the most valuable real estate in your store is on your walls. Wall displays allow you to take advantage of the vertical space in your store that you can’t use as effectively in the center of your store.
The key to a good wall display is variety. There are many different systems that could help you develop dynamic wall displays that are pleasing to the eye and that help drive sales.
Height is a key player in wall displays. Think about popular store types. Electronics stores always line the walls with up to three rows of flat panel televisions so that they are the first thing you see when you walk in the store. Clothing stores have clothing displays 10 feet in the air. Book stores tend to display their best sellers on racks lining the walls.
So how do you replicate these gravity defying displays in your store? There are many solutions that can work. However, the most cost effective solution is probably a versatile wall display system that can be changed as needed.
There are a couple of options out there for this type of display. The first type is a slatwall panel. These slotted panels come in a variety of finishes and can be easily painted in order to match the décor of any store. Panels are affixed to walls and then can be customized with a variety of accessories to create a dynamic display. Another option is wire grid units that can be placed against the wall.
We recommend using wall panels to break up the monotony. By alternating racks, baskets, shelves and racks against the wall, people are more apt to browse. Use high areas for displays and then feature the item on racks or shelves below the display so people can reach the items without assistance.
Play with colors, items and textures in order to keep it interesting. Don’t be afraid to experiment. By creating dynamic wall displays, you will always keep shoppers interested and their wallets open.
Tags: clothing displays, Displays, tuesday tips
