Tuesday Tip: Cyber Monday Information

Stemming from Black Friday, Cyber Monday falls on the Monday after Thanksgiving. This year Cyber Monday will be on November 30, 2009. With entire websites dedicated to help consumers find the best deals for this year’s Cyber Monday, it can be very competitive to get your sale noticed. Obviously if you don’t have an online store, Cyber Monday is not as big of a “selling holiday” for you, but it doesn’t hurt to be knowledgeable about online sales.

Here are a few facts about Cyber Monday to keep in mind:

Victoria’s Secret’s website was completely down between 10 a.m. to 12 p.m. during Cyber Monday in 2008, resulting in a decrease in sales and backlash from customers.
Cyber Monday sales were up 15 percent in 2008 at $846 million compared to 2007.
The term “Cyber Monday” was coined by shop.org in 2005 as a marketing tactic.

The number one, most important thing for eCommerce sites is to be able to remain functional with high amounts of traffic on Cyber Monday. When sites are down, customers are not willing to wait around, they will simply find what they are looking for with a click of a button to a competitor’s site. Though, some situations cannot be helped, do everything you can to test and retest your site to make sure it does not crash right as a customer clicks purchase.

Tags: cyber monday, ecommerce, holidays, online sales, retail tips, tuesday tips

This entry was posted on Tuesday, October 27th, 2009 at 8:07 am and is filed under All, Holiday, Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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I have a kids clothing store that is fun and funky! We have zebra ceilings, pink flying pigs, and a different color in each themed room. We sell a lot of hairbows that are just as wild! My question, what is a cute idea of displaying all the bows? My area to use is 7 feet tall and 3 feet wide. – Tracie, TX

You definitely have a lot of options when it comes to displaying acccessories in your store, no matter how wild the decor! If you are looking to display a large amount of hair bows all at one time, consider some different types of floor displays.

You could use 2X6 grid panel and attach legs to it so that it stands freely. Then you can attach peghooks of any size to display your bows. Another option is a rotating slatwall unit. Just attach some slatwall peghooks and you will be able to have a display that rotates for customer convenience.

There is also a rotating peg displayer that has 4 tiers where you can hang your hair bows. It rotates and is very light and portable so you can move it around to suit the changing display needs of your store. There is also a counter-top version that is perfect for those impulse buys at the check out.

You could also use swivel clips to clip the hair ribbons and bows and hang them anywhere in your store. Since your store is fun and funky, don’t be afraid to go wild with any of your displays! – Store Supply Guy

I need help re-decorating the displays for my vendor/tent shop. I’m on a budget and am thinking of adding Self-Standing Grid-Wall systems. Items must be easy to move & set-up since my store is set-up at horse shows. I am a one-person shop and I sell Spanish Flamenco Equestrian and Dance Dresses. Could these work for me? – Maura

For any retailer that is on the go and traveling to trade shows to sell their wares, grid panels and accessories are a portable and easy to use system to “set up shop” anywhere you go! Both slat-grid panels and square grid panels can be attached to legs or rolling bases to create an attractive and enticing display.

Use a combination of accessories like shelving, brackets, peghooks, waterfalls, baskets, hangrails and even lights to show off your merchandise. Dresses could be displayed attractively by using waterfall faceouts, or by using a quarter-circle hangrail attached to two panels connected into a “V” shape.

Bright colors will stand out against chrome, white or black panels, and set up and breakdown are easy. However you set up your traveling store with grid panels, use your imagination! There are thousands of combinations that are affordable and sure to help you sell your merchandise. – Store Supply Guy