As independent store owners, it is imperative to make your store unique and standout against larger chain stores. People will come to your store not only for merchandise but to get away from everyday super stores and their bright white lights. Because larger retailers may be able to carry a larger selection of products at a lower price, you will have to highlight the benefits of your store to overcome these obstacles.
While there are many tactics you can implement, we recommend starting small and aim for quality not quantity in this process. Choose a few techniques and do them well. If they are not showing the results you desire, don’t be afraid to try something else. Here are a few things we have seen retailers do that really set them apart from the super store across the street.
Offer onsite services that will save your customers a trip. People don’t mind paying a little extra if the service you offer makes their lives easier. For example, if you sell pants, offer an onsite hemming service. This is also a great way for people to start buzzing about your store by telling their family and friends about the great benefits you offer along with your merchandise.
Treat your customers like friends not just buyers. Personal interactions will keep your customers loyal. Little things like greeting your customers by name and asking about their family, while getting them in and out in a timely manor will make customers feel like they are buying from a friend. Upping your personal attention doesn’t cost a cent but makes a huge difference in the customer’s shopping experience.
Because you don’t have to answer to higher management, you have the ability to haggle a bit when it comes to pricing. On large orders consider throwing in some of the smaller accessories for free or at a discount. For example, in a hardware store if someone is buying tools and materials for building a deck, give them a discount on the nails they use. Or for long time customers, if they run in for something small, let them walk out without paying. Just use your best judgment when doing this, and make sure your employees know that this is a privilege only you can pass out.
Do your research on the big box store competition. You are probably not going to have higher profits than the superstore next door but you can retain a good client base and thrive. Get in the mindset of your customers. Are they looking for quality over convenience? Do they need help finding smaller objects? If you don’t know these answers ask your customers. Pay attention to your competition and make sure you’re doing something different and original.
Focus your efforts on realistic goals for your store. Weigh your options and try to receive feedback from employees and customers.
Do you compete with a large chain store? How do your business tactics keep customers coming back?
Tags: Promotions, retail tips
