Focal point displays are the first thing that customer sees either outside or inside the store. They will add interest to your store, as well as places the products you want directly in front of your customer’s eyes. There are few important factors to consider when creating focal point displays.
1) Find the right place to set-up. This step can be easy or hard depending on the layout of your store. If there is some sort of large architectural feature of your store, there may be no question as to where the best place in your store is. However, for others in square rooms, this may be more difficult. Consider places in the room that can be seen from outside. Also, a place that can be viewed from all angles of the store is ideal.
2) Choose the product (s) that you want to feature. Here you may want to highlight sale items or seasonal merchandise. If your location is in a place that gets lots of traffic keep breakable products towards the middle.
3) Use appropriate signage to advertise your display. Make clear why you are featuring these products. Whether you are offering a discount or featuring a new product, get the customers excited and in the know about what’s going on.
4) Maintain your focal point display. Hopefully your display will get lots of action, but be prepared to keep up with out of place items. Organize several times per day during slower store hours. Or even put an employee in charge of keeping the area tidy.
How do you use focal point displays to drive sales?
Tags: Displays, focal points, Promotions, store fixtures
