Comments on: Tuesday Tip: Increasing Foot Traffic http://www.storesupplyblog.com/tuesday-tip-increasing-foot-traffic/ Store Supply Blog Wed, 20 Oct 2010 21:28:28 +0000 http://wordpress.org/?v=2.9.1 hourly 1 By: Store Supply Guy http://www.storesupplyblog.com/tuesday-tip-increasing-foot-traffic/comment-page-1/#comment-2003 Store Supply Guy Tue, 16 Jun 2009 12:27:01 +0000 http://www.storesupplyblog.com/?p=132#comment-2003 Both Rick and Mark have some really good ideas. Checking with your city hall for sign ordinances will save you time, money, and frustration. Knowing the regulations will prevent you from picking a sign that breaks the rules. I'm glad to know that the Statue of Liberty at Liberty Tax really works! It goes to show that sometimes what looks like a "stunt" can really get customers into your store. Both Rick and Mark have some really good ideas.

Checking with your city hall for sign ordinances will save you time, money, and frustration. Knowing the regulations will prevent you from picking a sign that breaks the rules.

I’m glad to know that the Statue of Liberty at Liberty Tax really works! It goes to show that sometimes what looks like a “stunt” can really get customers into your store.

]]> By: Mark http://www.storesupplyblog.com/tuesday-tip-increasing-foot-traffic/comment-page-1/#comment-2001 Mark Mon, 15 Jun 2009 21:16:52 +0000 http://www.storesupplyblog.com/?p=132#comment-2001 I own a Liberty Tax Service and have the Statue of Liberty wavers in front of my office every hour we are open during tax season. They are Liberty's biggest and best advertising method nationwide. Yes, you should check with the city before you try anything like that but it WORKS! We did a dance-off with the pickle from Mr. Pickle's sandwich shop and were in the news twice, on TV and on Youtube. I own a Liberty Tax Service and have the Statue of Liberty wavers in front of my office every hour we are open during tax season. They are Liberty’s biggest and best advertising method nationwide. Yes, you should check with the city before you try anything like that but it WORKS! We did a dance-off with the pickle from Mr. Pickle’s sandwich shop and were in the news twice, on TV and on Youtube.

]]> By: RIck http://www.storesupplyblog.com/tuesday-tip-increasing-foot-traffic/comment-page-1/#comment-1998 RIck Wed, 03 Jun 2009 20:07:47 +0000 http://www.storesupplyblog.com/?p=132#comment-1998 You've mentioned "... signs and promotional lighting at the entrance. Sidewalk signs, beacon lights and banners are extremely effective for improving foot traffic." but failed to mention that - before buying then displaying / using any of those methods - one should check with one's "Sign Police" in their city / town / county / wherever. Some cities are SO paranoid about business advertising that they've even issued local Sign Laws wherein they are governing not only outdoor signage (and other attention-getters) but also what signs (et al) a business can display from the INSIDE of a business' window(s). That paranoia is very evident in the city of Cary, NC, and probably other locales, too. "We want retailers, but we'll severely handcuff a business' efforts to be visible. Live with it!!" A poster (on one of the message boards I participate in) even mentioned display window size, and painting windows were regulated in her locale. To summarize, some words to the wise: Check with your city hall to learn what 'rights' you have on signage and other attention-getters, before you spend money for something that is not allowed. If you fail to do so, you may also have to pay stiff fines when the Sign Police come walking in your door. RIck You’ve mentioned “… signs and promotional lighting at the entrance. Sidewalk signs, beacon lights and banners are extremely effective for improving foot traffic.” but failed to mention that – before buying then displaying / using any of those methods – one should check with one’s “Sign Police” in their city / town / county / wherever.

Some cities are SO paranoid about business advertising that they’ve even issued local Sign Laws wherein they are governing not only outdoor signage (and other attention-getters) but also what signs (et al) a business can display from the INSIDE of a business’ window(s).

That paranoia is very evident in the city of Cary, NC, and probably other locales, too. “We want retailers, but we’ll severely handcuff a business’ efforts to be visible. Live with it!!”

A poster (on one of the message boards I participate in) even mentioned display window size, and painting windows were regulated in her locale.

To summarize, some words to the wise: Check with your city hall to learn what ‘rights’ you have on signage and other attention-getters, before you spend money for something that is not allowed. If you fail to do so, you may also have to pay stiff fines when the Sign Police come walking in your door.

RIck

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