Tuesday Tip: Make Shopping Easy for Your Customers

Because there is so much competition out there, customers can be very choosy as to where they take their business. That is why it’s important to make shopping as convenient and easy as possible so they are sure to find what they are looking for in your store.

One of the most frustrating times for a customer can be when they are in a rush and cannot find the item they are seeking. There are some things you can do to alleviate this common problem.

Make aisle labels visible and clear
Have sales associates ready to answer any questions
Display popular seasonal products on end caps or at the front of the store

Hand-in-hand with a convenient shopping experience is a pleasant one. Here are some things to consider that will personalize your customers’ trip.

Make customer service a priority
If a customer calls with a question, have a real person answer the phone
Soft background music
Attractive, customized packaging
On large orders, offer assistance out to the customers’ vehicle

Hassle free shopping trips will satisfy your customers. If you go the extra mile, it will have customers coming back for not only the product but the enjoyable shopping experience.

How do you make shopping easier for your customers?

Tags: customer satisfaction, customer service, easy shopping, retail tips

This entry was posted on Tuesday, August 4th, 2009 at 8:00 am and is filed under All, Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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I have a kids clothing store that is fun and funky! We have zebra ceilings, pink flying pigs, and a different color in each themed room. We sell a lot of hairbows that are just as wild! My question, what is a cute idea of displaying all the bows? My area to use is 7 feet tall and 3 feet wide. – Tracie, TX

You definitely have a lot of options when it comes to displaying accessories in your store, no matter how wild the decor! If you are looking to display a large amount of hair bows all at one time, consider some different types of floor displays.

You could use 2X6 grid panel and attach legs to it so that it stands freely. Then you can attach peghooks of any size to display your bows. Another option is a rotating slatwall unit. Just attach some slatwall peghooks and you will be able to have a display that rotates for customer convenience.

There is also a rotating peg displayer that has 4 tiers where you can hang your hair bows. It rotates and is very light and portable so you can move it around to suit the changing display needs of your store. There is also a counter-top version that is perfect for those impulse buys at the check out.

You could also use swivel clips to clip the hair ribbons and bows and hang them anywhere in your store. Since your store is fun and funky, don’t be afraid to go wild with any of your displays! – Store Supply Guy

I need help re-decorating the displays for my vendor/tent shop. I’m on a budget and am thinking of adding Self-Standing Grid-Wall systems. Items must be easy to move & set-up since my store is set-up at horse shows. I am a one-person shop and I sell Spanish Flamenco Equestrian and Dance Dresses. Could these work for me? – Maura

For any retailer that is on the go and traveling to trade shows to sell their wares, grid panels and accessories are a portable and easy to use system to “set up shop” anywhere you go! Both slat-grid panels and square grid panels can be attached to legs or rolling bases to create an attractive and enticing display.

Use a combination of accessories like shelving, brackets, peghooks, waterfalls, baskets, hangrails and even lights to show off your merchandise. Dresses could be displayed attractively by using waterfall faceouts, or by using a quarter-circle hangrail attached to two panels connected into a “V” shape.

Bright colors will stand out against chrome, white or black panels, and set up and breakdown are easy. However you set up your traveling store with grid panels, use your imagination! There are thousands of combinations that are affordable and sure to help you sell your merchandise. – Store Supply Guy