Archive for the ‘All’ Category

Three New Slatwall Finishes

Thursday, April 26th, 2012

Three New Slatwall Finishes

Slatwall panels are one of the most widely used materials in retail today. These panels can be hung from floor to ceiling, used as a feature wall or a single panel for highlighting product. They are a practical choice for all types of retail environments. All of our panels have a high quality melamine finish. The panels are available in 4’H x 8’W sections. They can be hung on top of any existing wall. Store Supply Warehouse has always been the source for high quality in-stock slatwall panels. We now feature Anchor Core Slatwall that is 50% Stronger than tradional MDF slatwall. In addition to our 6 other popular finishes, we have added 3 more: Antique White, Brushed Aluminum and Mahogany.

Antique White is a stunning color choice. It features a rich off-white melamine finish. Check out our Ivory Boutique collection of wall faceouts. They will compliment these panels beautifully. The Brushed Aluminum is a sleek modern alternative to traditional gray. Black or Raw Steel accessories will be a great color to use with this finish. The Mahogany finish features a dark wood laminate with wood grain like accents throughout.  Chrome and Black accents will work well with this finish. Slatwall panels can be accessorized with all types of products such as peghooks, shelving, baskets and faceouts.

You now have two chances to win $100 with us on Facebook. You are automatically entered if you “like” us and if you take our quick survey about your experience with us, this will give you a second chance at winning! Don’t forget to follow us on Twitter for up to date info on products and retail trends.

Antique White                          Brushed Aluminum               Mahogany

Black Friday and Cyber Monday

Monday, October 3rd, 2011

Black Friday and Cyber Monday

Black Friday is considered one of the most important days of retail shopping in the United States. For retailers, the day after Thanksgiving traditionally marked the day they moved into profitability for the year — from “in the red” to “in the black”. Black Friday is the jump off point for retailers to get customers into their stores by enticing them with deep discounts, free shipping and coupons. A 2010 survey conducted by the National Retail Federation showed that 212 million shoppers visited stores and websites over the holiday weekend. This marked an increase of over 17 million from last year. Here are some other interesting results of that survey.

  • People spent more on average, $365.34, up from $343.31 in 2009
  • The amount of shoppers increased from 195 million to 212 million
  • Total spending reached an estimated $45.0 billion from $41.2 billion
  • Online sales pushed higher from $595 million to $648 million due to Cyber Monday
  • 7 million consumers plan to use their smartphone to shop holiday deals

Black Friday is considered a lot of things to a lot of people. It has been described a number of different ways.

  • “An all-American cultural experience” — the Palm Beach Post
  • “The Super Bowl of shopping” — CBS News
  • “A full-contact sport” — Time magazine
  • “A carnival of capitalism” — New York Times

The fact is all sorts of factors play into the Black Friday/Cyber Monday hype. Over the years, companies have become more and more aggressive with their marketing to get people to come out and spend their money with them. The data suggests that it’s working.

  • 35 — Percent of U.S. adults (that’s more than 62 million people) who say they actually start their holiday shopping before Thanksgiving.
  • 66 — Percent of Black Friday shoppers who say they shop for themselves the day after Thanksgiving, according to Consumer Reports.
  • 45 — Percent of consumers who shop on Black Friday or Cyber Monday

In the next week, we will be exploring some creative ways that you can take advantage of this time of the year and maximize sales for your store. You don’t have to be a “big box” retailer to cash in on the hype!  Check back with us as we explore signage, display options, packaging and more.

Catalog 69 Is Now Available

Thursday, September 29th, 2011

Catalog 69 is Now Available

We are releasing our last catalog of the year. This catalog features over 30 products that we have reduced temporarily, permanently or have decided to remove from our inventory all together. Some of the merchandise included in the price reduction will be great for the upcoming holiday seasons.

This catalog of course features our Christmas holiday bag collections as well as our latest boutique shopping bags that will be perfect to give out to your customers. They will certainly remember your store with bags like these!

Make sure you take the time to look through the catalog, mark your pages and get those orders in! The holiday season will be here before you know it! Check in with us here on the blog, Facebook and Twitter for the latest news, trends and sneak peeks. You’ll be glad you did.

Brand New Price Reductions and Merchandise Closeouts

Tuesday, September 6th, 2011

Brand New Price Reductions and Merchandise Closeouts

We have some exciting news that we would like to share with our loyal and valued customers. We have decided to offer some of our merchandise at temporary or permanently reduced pricing and have selected several items for closeout.

The reduced priced items are for a limited time only. The merchandise has been reduced to clear out inventory and we would like to offer the price reduction to our customers so that you can take advantage of the overstock!

We have also included additional merchandise that has been permanently reduced in price. These items have not been added to our closeout section but we decided to reduce the product and pass along those savings.  Lastly we also have added several items to our Closeout merchandise section. Our closeout merchandise is merchandise that will be leaving our inventory and once this merchandise is gone it will not return.

We want you to take advantage of this opportunity. We are announcing here on the Store Supply Blog, Twitter and Face book ahead of the release of our latest catalog 69. Catalog 69 will not be arriving to homes and businesses for at least another few weeks so you have quite an advance notice to take us up on some of these great deals!  Please don’t hesitate! Take the time to look over the merchandise and decide now what will work best in your store. We have something for everyone!

Temporary Price Reduction

Black and Yellow Plastic T-Shirt Bags have been temporarily reduced from $19.95 to $14.75 for the 11.5 x 6 x 21 and from $29.95 to $21.75 for the 8 x 5 x 16. These bags are great for the upcoming Halloween season!

Permanent Price Reductions

Carved Hangers in all the colors have now been reduced in price permanently from $24.00 to $20.00 per 50 for the dress hangers and $30.00 for the pant hanger reduced down from $34.00 per 50. Additional colors include Black, Gold and Silver.

Red Satin Hangers are now available at a reduced price of $15.00 per 25 down from $20.00. Bamboo Hangers are now available at a reduced price of $45.00 per 50 down from $52.00.  Metal Hangers are also available at a price of $1.50 each down from $2.50 per hanger. These are reduced for all colors including ivory, marigold and raw steel.

Closeout Items

Giraffe Plastic Bag, Buttercup Paper Shopping Bags, Stripes Dujour Paper Shopping Bags and Ivory Paper Shopping Bags are all on closeout in all sizes! Prices may vary.

Please follow us on Facebook, Twitter and here on the Blog. We encourage and welcome your questions and suggestions. Keep them coming and check back with us often!

What is a Good Retail Salesperson?

Tuesday, August 23rd, 2011

What is a Good Retail Salesperson?

by Rich Gordon AKA Retail Rich

Do you have sales-clerks OR Do you have sales-people in your store?

Lets talk first about sales clerks.  In my mind, they are there to do the normal day-to-day work in a retail establishment, which involves cleaning, putting out merchandise, ticketing it and ringing it up.  This is NOT a salesperson.  You most likely need salesclerks, but in this day and age, AND ECONOMY, you need them to be salespeople too!  If you just have employees who are waiting for someone to buy something, then you have order-takers and they should be called order-takers. . .  or maybe sales-clerks, but they ARE NOT salespeople and the real question is which do you have on your payroll? You need to understand just whom you have in your store!

A good salesperson caters to the store’s customers and works to help them in anyway possible.  They don’t ignore the customer or find a reason to avoid them, or keep them waiting while they finish up a phone call to their boyfriend.  They really do understand the importance of SERVING customers.  They don’t consider it demeaning and they don’t considerate it an interruption to their daily tasks, of which taking care of customers is the most important.

A good salesperson does not stumble they’re way through a question that a customer asks about a given product, just because they are ignorant of product knowledge. Have you ever gone into a store and asked about a product, only to have the salesperson read off the product package, as if he’s providing you a valuable service?  A good salesperson needs to know about the things he or she is selling.  Customers are likely to see through the ignorance and walk away. As a result, your store loses their trust, perhaps permanently. As a retailer, product knowledge is important depending on what you are selling.

A good salesperson strives to greet every customer by name whenever possible.  They are friendly and willing to listen.  In fact they enjoy talking to people.

A good salesperson looks professional—like they belong in your store.  They do not look like they are working a garage sale.  A professional appearance is CRITICAL to your store’s image and brand. If you think about it, appearance does matter. Whether it’s the packaging on a product you purchase, or your company’s web site, people notice how things look. Whether you like it or not people care about how things look and make judgments about you and your store based on appearance.  Looking the part, makes it easier for your customers to see who can help them, and it identifies them as the people within the store that they can count on to help.  If you tell me that Walmart doesn’t have professional looking people, you’re right.  They don’t.  But you don’t have the lowest prices in town and you don’t cater to the lowest common denominator of customer’s. . . At least I hope not!

A good salesperson looks at each customer as having a “need” or “want”.  A good salesperson wants to help discover just what that is, and believes if they can do so, the customer has the potential of buying multiple items.

A good salesperson helps the store’s management collect buyer preferences and information on each customer they work with, because they know that the more information the store has about them, the easier it will be to please the customer in the long run.

A good salesperson asks the customer if there is anything else they can help them with, and if the customer has found everything they came in for.

A good salesperson thanks the customer for their visit, and/or purchase.  At Nordstrom’s, a good salesperson will walk around the sales-counter after the transaction has been completed and hands the purchase to the customer while thanking them for their business.

A good salesperson calls customers at times (after the sale) to insure they were happy with their purchase and satisfied with their visit to the store.

Selling is a service. A Salesperson is not there to push something on the customer they don’t want.  A good salesperson is there to build trust and help the customer satisfy a want or a need with the knowledge they have about the products and the store. None of us want to be sold something.  We all do want to be serviced.

If you do NOT have salespeople on your staff, it most likely is not the fault of your employees.  You are the one who needs to make some changes.  You hired them.  If they don’t have the right personality for sales, whose fault is that?  If they have been working for you for a while and you see them doing none of the above very well, they most likely need some training and some explanation of YOUR priorities where customers are concerned. Changes in staff behavior do not occur automatically or overnight, so you will need to be persistent and consistent. As you try to make changes, give your people a sense of why you’re doing the things your doing and some idea of what lies ahead. When employees have a boss who surprises or direction suddenly without warning, they get a bit nervous.  People do like predictability and on what basis they’re being judged. If any of these issues sound like they have you and your store in their sights, I’m sorry, but YOU have some work to do!

©2011 Retail Redefined and All rights reserved.