Posts Tagged ‘window displays’

Holiday Visual Merchandising

Tuesday, December 8th, 2015

Holiday Visual Merchandising

Visual Merchandising has always been an important part of retail store design. A well put together window display has the ability to bring customers inside and can also serve to highlight seasonal merchandise. Christmas is the biggest holiday season of the year. This makes it the perfect time to consider doing some smart and innovative things in your window display. If you don’t have an open window display you may even consider designating a place on your sales floor to show off your seasonal best! We recommend having a variety of styles and poses to really catch the attention of your customers. Our mannequins feature styles that are on trend and are easy to assemble. Check out our wide selection of mannequins here.

We have included some fun holiday ideas below that we hope inspire you to consider doing something fun in your store.

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Celebrate Your Style and Creativity This Holiday Season

Wednesday, November 11th, 2015

Celebrate Your Style and Creativity This Holiday Season

Celebrate your style and creativity this holiday season. One of the hottest trends this year is dress forms decorated for Christmas. This is a genius way to bring in a traditional Christmas tree with a twist. What a modern contemporary way to show your festive side. These dress forms can be displayed inside your store window, sales floor or just outside your storefront. There are a lot of examples available all over the web and on Pinterest showing these dressmaker forms and mannequins. Store Supply Warehouse has jersey covered dress forms, metal dress forms and mannequins that work great for these kinds of displays.. All you need to get started are a few basic supplies: chicken wire, wire cutters, evergreen foliage, synthetic foliage, garlands and lots of imagination. Some of these looks have added ornaments, ribbon and other accessories which can be purchased at your local hardware store, online or your favorite craft store.  Here are some of our favorite looks.

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Wire Dress Form Christmas Tree

Tuesday Tip: Maximize your Window Displays

Tuesday, November 10th, 2009

Shoppers will judge a book by its cover when it comes to window displays. Your display has about five seconds to persuade customers to enter your store. If the display doesn’t give a great first impression, people will lose interest or have no interest in your store at all.

Some super stores have whole creative teams to make holiday, sale and everyday displays. Because you probably do not have a professional staff for your displays, you are going to have to think out of the box to make a statement worth noticing. Here are some tips to think about when planning out your window displays.

More is not always better. Cluttered displays do not grab buyers’ attention. If they’re not right away attracted to your store, it’s easier for them to pass by without another thought. Simple and clean displays with a direct message can be more effective than very intricate designs.

Plan before you act for quick turn around time.
If you are changing out displays during store hours, the less transition time you take the better. Have a clear plan of attack for how to dismantle the previous display and have everything ready to go up for the new one. Don’t worry about putting everything away. Your main priority should be getting the new display up.

Be different but not in a bad way. Keep in mind that all types of people will walk by your window including children. Even if you are not targeting kids, make sure that you don’t offend parents by your message. For example, Barneys did a window display in July that depicted its mannequins being attacked. With blood spattered windows, the display had people walking in the opposite direction of the entrance.

Stay true to your brand.
Your window display communicates a message to the public about what is important to you and your company. While you may be promoting a sale, also keep your store’s mission in mind. Never compromise your values to make a quick buck.

What are some of the things you have tried with your window displays? What worked for you and what did not?

Friday Featured Product: Wire Grid Units

Friday, May 29th, 2009

On Tuesday, we chatted about creating dynamic displays that are also versatile. One of the easiest ways to achieve a fabulous display that can be easily changed when you get new merchandise is with a wire grid unit.

Options are limitless when using a wire grid unit. There are so many accessories, plus the units can be used as free standing displays or as wall displays. They are also perfect display units for store windows, since they are partially see through so people can see your display items and the items in the store as well.

Grids can be set up in a variety of ways; from L shaped, triangle, U shaped, four way to gondola displays, the options are infinite.

And the accessories that can be added to the units really make these type of displays one of the most useful investments for a store owner. Accessories include:

By mixing and matching accessories, wire grid shelving units can fit any merchandise display needs and can help showcase items in order to increase sales.