Fall Merchandising Tips

October 25th, 2016

Fall Merchandising Tips

The fall season has arrived with new apparel and accessories along with it. This season sets the stage for the some of the biggest holidays of the year. Now, more than any other time of year, people will be shopping for the latest merchandise, styles, and trends and are looking to you to show them the way.

With competition from online retailers, attention to detail can set your business apart from the online experience. We are here to offer you a few tips and tricks to capture your customer’s attention and keep them returning season after season.


  1. Create a feature table. A feature table can include some of your best-selling merchandise or limited addition, seasonal products. Nesting tables are a great choice to use here.  These tables do not take up a lot of space on the floor and you can display merchandise in a way that draws the eye to different levels.
  1. If you are a clothing retailer, it’s always a good idea to feature an outfit on a mannequin. Some of our most popular mannequin options include dressmaker forms and egghead mannequins. Flexible mannequins are also a great option for children displays. These mannequins allow the merchandise to be the star as they do not focus on facial features that exist on traditional mannequins.
  1. Display complimentary accessories along with your featured apparel. There are all sorts of jewelry, handbag, or footwear options available. Make sure you show them nearby so that your customer can have an easier time seeing the full look and making a decision on what to purchase. We carry a huge selection of jewelry displays that compliment any décor or store style.
  1. Make sure you always include adequate signage within your store. Nothing frustrates shoppers more than not knowing where the sale is or what items are on sale. We have plenty of signage options and sign holders for your store. We have styles available for use both outside and inside.
  1. Remember to greet each customer that comes into your space and have fun. Ask if you can help your customers and make sure you or your staff are available to answer any questions your customer may have. Sometimes we get so busy doing the work of the day that it can be easy to forget that the customer always comes first. If your customer has a bad experience, they are likely to tell someone they know and word-of-mouth marketing can have a huge effect on your business.

Dressing Rooms

October 18th, 2016

Dressing Rooms


An adequate dressing room space has become one of the most essential parts of any specialty boutique. The dressing room can complement the overall space within the boutique or it can be a destination all its own. Traditionally, we are accustomed to the dressing rooms inside of department stores or discount stores consisting of simply four walls and a door. Now, dressing rooms have become part of the shopping experience. We have a few suggestions for you to keep in mind when you are ready to outfit your dressing room.

  1. Make sure to provide your customer an area with a reasonable amount of space. Even if your space is limited, you will want to keep in mind that your customer will want to be comfortable and able to move around without difficulty.
  1. Wall hooks are always an important part of a changing room experience. Make sure to provide a series of hooks, a hangrail, or even grid panels for your customer to hang their clothing on. The ease of the transition from disrobing and redressing is a major part of what makes a good dressing room work.
  1. A full length mirror should always be available within the dressing room or just outside of the space. It’s always a good idea for your customer to see what the outfit looks like from head to toe. We carry cheval (oval style) mirrors in ivory or cobblestone finishes that allow for adjustments in the angle of the mirror.
  1. If space allows for it, add a chair for your customer to sit on or an ottoman for them to place merchandise on. Again, this is just a little something extra to allow your customer to have a complete shopping experience.
  1. Additional accessories like a contrasting wall color or even a rug are interesting details that will leave an impression on your customer. The more comfortable they feel, the more likely they will become a repeat customer. Those little details provide an experience that shopping online cannot give them. Finally, make sure if your customer needs anything, there is someone there to help them.

Store Owner Spotlight Par Excellence Salon and Spa

October 3rd, 2016

Store Owner Spotlight Par Excellence Salon and Spa

Par Excellence is an established salon and spa that has a razor sharp focus on providing the best personal care needs, serving the St. Louis and surrounding areas. With a name like Par Excellence, you know that once you step inside the doors, you are in for a treat. We are proud to introduce you to our latest Store Owner Spotlight, Par Excellence Salon and Spa.


Par Excellence is currently celebrating 17 years in the business of personal care and beauty. This is a full service salon with services ranging from hair styling, nail services, facials, full body message, and more. The store is located in Bridgeton, Missouri a suburb of St. Louis, Missouri. The salon and spa boasts a wide range of services and an impressive number of top salon haircare brands. They are currently focusing on salon products that are all-natural and botanical in origin. They also have a small boutique area within the salon that carries retail gift items that include jewelry, purses, candles, and more.

How did you come up with the name of your business?

“It is French derived, meaning “superior in nature”. We wanted a name that would describe what we stand for.”

Do you have a background in retail? If not, what is your employment background?

“Retail has always been a vital part of being a hairstylist and owner. We always want our clients to use the “BEST” products on their hair.” Annette Peterson has been a hairstylist and manager for many years before deciding to purchase Par Excellence in July of 2014. She has always taken great pride in being able to offer superior service to all of her clients whether they were established or first-time customers. Becoming an owner was an obvious next step for career. “We have always wanted our clients to feel welcomed and pampered as soon as they hit the door and step inside.” This is a philosophy that is winning over clients and she continues to excel. Annette Peterson has been a customer for a number of years. She uses our Paris Script shopping bags for her customer’s purchases. Her signage in her store features some of our promotional boutique designs.

What are some features/special events that you do at your store to set yourself apart from other retailers?

“Every month we run a service special, retail special, and business special. I have one wall that is a chalkboard wall. We put all those specials up every month.”

What advice if any would you give others seeking to open a retail business that you benefited from?

“Always look to towards being superior! Your Clients appreciate getting their money’s worth.”


Par Excellence Salon and Spa
3430 McKelvey Rd Ste E
Bridgeton, MO. 63044
(314) 291-9995

Wire Grid Panels

September 29th, 2016

Wire Grid Panels 

Wire grid panels are one of the most versatile fixtures available. Our wire grid panels can be used on the ground with grid connectors, with a base, or displayed wall-to-wall within a space. Grid is also easy to transport and set up. It is a craft show and flea market staple.  We offer several sizes and custom color options. These panels hold up to years and years of set up and tear down.


Here are a few tips on how to make the most of your merchandise displays using wire grid:

  1. Pair accessories, such as a purse and a scarf, to show how the items complement each other and accessorize the outfit.
  2. Repeat the same style of fashion top in contrasting colors. Display them side by side for a modern twist.
  3. Show multiple outfits on premium mannequin forms to create a color story within the display. Make sure to display pants next to skirts in various lengths to allow eye movement throughout the entire display.
  4. Feature your clothing on wood hangers to create a more boutique look.
  5. Display a shoe in a neutral color throughout the display to offer a footwear option that compliments each style.

Paper Collar Jewelry Displays

September 8th, 2016

Paper Collar Jewelry Displays


We are always looking for fun and innovative ideas to show you how easy it is to add dimension and interest to your jewelry displays. By simply adding a strip if cardstock paper and a brad embellishment around the neck of the display, you can give the illusion of a shirt collar.

As we enter into the fall and winter season, you will likely have a variety of new inventory to show your customers. Present your new styles with a fun twist to your traditional displays. The use of contrasting colors and prints on the display adds a bold look and can draw attention to the piece of jewelry. Keep the collars square for a more traditional shirt look or round the corners to create the look of a more casual shirt.

To create this look you only need a few items:
Paper cardstock
Brad embellishment (scrapbook accessory)
Double sided tape
Necklace Display

Cut a 1 ½” wide strip of paper lengthwise down a piece of cardstock. Wrap it around the neck of the display. Cut to size. Attach the paper collar ends together with a piece of double sided tape or a brad embellishment.