Store Owner Spotlight Simply Southern Boutique

February 3rd, 2016

Store Owner Spotlight Simply Southern Boutique

One of the best features of our Store Owner Spotlight is that we get the opportunity to introduce everyone to all the unique and creative businesses we get to work with every day. Retail spaces don’t always have to be a traditional storefront in a busy shopping district or tourist destination. Sometimes, you can create an experience for your customers and travel with your store! Store Supply Warehouse is proud to introduce to you an incredibly unique shopping experience with our latest spotlight: Simply Southern Boutique.

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The Business 

Simply Southern Boutique is a traveling boutique that journeys throughout northern Texas presenting merchandise at popular vendor events, rodeos and festivals. They have been in business since May of 2015. Makayla thought long and hard about the name of her business before deciding on Simply Southern Boutique. She had this to say about why she started:

“I love meeting new people, going to new places and I hate staying at home. I bought a used trailer, remodeled it and stocked it with things I love to sell on the weekends as a hobby.”

 

Do you have a background in retail? If not, what is your employment background?

“This is my first clothing retail experience, I previously worked for a bank. My current Full-time job is at an insurance company.”

Store Design

The eclectic style is featured throughout the Simply Southern Boutique retail space which is a modified horse trailer. This traveling retail space carries a fun selection of women’s clothing and accessories, western home décor, scripture gifts from Mary Square and more.

“I wanted to create something that was simple, yet, unique. My inventory inside the trailer is what brings out the character of my store. I have been to several different vendor events as a shopper. I wanted to be able to set up a booth that would keep me out of the weather for outdoor events, would attract customers and would be enjoyable to shop at! I use Store Supply Warehouse because they are affordable, great quality and there are several options in sizes and style.”

What advice if any would you give others seeking to open a retail business that you have benefited from?

Everyone has to start somewhere, don’t get discouraged. Always have a smile and thank God for the opportunities that He will give you through your business!

Would you like to be featured in our next installment of the SSW Store Owner Spotlight? Emailpsims@storesupply.com for more information.

Facebook: https://www.facebook.com/simplysoutherntravelingboutique/

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Valentine’s Day Fun Facts

February 2nd, 2016

Valentine’s Day Fun Facts

Valentine’s Day is the biggest holiday of the year to celebrate love. Each year people go out to dinner, purchase flowers, jewelry and other gifts to show how much they appreciate each other. It is also the one time of year you are encouraged to go big or go home! Store Supply Warehouse loves Valentine’s Day. We want to arm you with some fun statistics about the big day. We also want to encourage you to get creative with your packaging ideas and store displays to get your customers in the mood to shop for the ones they love.

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The average U.S. consumer spent around $116 on Valentine’s Day gifts, meals and entertainment in 2015 according to the  Retail Advertising and Marketing Association. Roughly 92 percent of married Americans with children will spend most of that money on their spouse.

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1 in 4 Valentine’s Day shoppers will buy flowers. 20% of all floral transactions happen during Valentine’s Day. 250 million roses get produced for Valentine’s Day. 40% of Valentine’s flower purchases are red roses. Red roses symbolize love.

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About 1 in 5 people will purchase jewelry as Valentine’s Day gifts and 9% of jewelry sold is diamond jewelry. Half of all marriage proposals take place on Valentine’s Day.

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Almost 1/3 of Valentine’s Day shoppers procrastinate. 40% of those procrastinators believe it’s too late to find a deal after February 13th.

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There is always a deal to be made. Make sure you do your best to get your customers into your store and leave with a great gift. We have all the store supplies you’ll need to promote your business including signage, jewelry displays, gift boxes and more.

Store Owner Spotlight DejaNu Consignment Boutique

January 15th, 2016

Store Owner Spotlight DejaNu Consignment Boutique

We are starting the New Year with a fresh batch of retail businesses that are unique and diverse in their offerings and their journey. We hope to continue to inspire you with these stories of success. Our latest Store Owner Spotlight is a consignment shop. The consignment shop has become a retail destination for women looking for clothing that is new or gently used. We are proud to introduce you to DejaNu Consignment Boutique.

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The Business  

DejaNu is located in the city of Missoula which is also home to the University of Montana. This is a women’s consignment boutique that sells quality new and previously loved clothing and accessories. Owner Kimberly Partridge opened DejaNu 5 ½ years ago with the idea of offering local women who couldn’t afford new clothing a place to buy gently used clothing at a reduced price.  DejaNu continues to grow while maintaining their commitment to customer service and the community. They are a truly unique shop that focuses on empowering women and creating an individual shopping experience.

Do you have a background in retail? If not, what is your employment background?

“My first job, at age 15 was at Nordstrom’s. I worked my way up and moved on to other retail companies in store management while attending college. I earned a BA in accounting, so I took time off from retail, to raise my family. I continued to work in the accounting field. I have over 20 years of retail, management and accounting credentials”.

How did you come up with the name of your business?

“The name of the business is a play on words. DejaVu is derived from the French phrase meaning already seen. The word Vu was replaced by the word Nu because the items are new to you, the shopper.” The result is a name that is fun, clever and memorable.

Store Design

To support good retail flow throughout the space, DejaNu incorporated fun unique displays, many of which were re-designed by Kimberly. The store design is playful and functional.

“I was going for fun flirty, trendy, and classy all at the same time. The customers love it. I also have nice boutique clothing racks from the Cobblestone Collection and other quality retail displays which I purchased from Store Supply.

I wanted it to be bright, clean and organized while maintaining a unique personal flair to it”.

Store Special Events

What are some features/special events that you do at your store to set yourself apart from other retailers?

“One night a month I host a “Girls Nite Out” shopping event, with extended hours. I provide our guests wine and hors d’oeuvres. I invite a special guest vendor, a local woman in business for herself, to set up a table and display their products or services. This allows me to introduce my customers to them and in turn introduce their customers to DejaNu. We have drawings for free items, and I have a special sale that night”.

“I also work with our local, non-profit Dress for Success that caters specifically to local women, by providing outfits for job interviews, and appropriate work attire after they get the job. I have been able to donate over $10,000 in quality clothing, shoes and accessories from DejaNu. I also accept donations on their behalf and consign them so the organization will receive the proceeds, or I store clothing for them until they are able to pick them up.”

Words of Advice

What advice if any would you give others seeking to open a retail business that you have benefited from?

“I had the opportunity to work in retail and customer service. I think anyone who wants to be in retail should spend quality time in the retail world and have extensive customer service skills. Second, I recommend that you gain some knowledge in basic accounting. You need to know how to calculate your overhead, and understand your financial reports to be able to make the best decisions for your company. You can have fun, but you need to educate yourself first if you want it be successful”.

Would you like to be featured in our next installment of the SSW Store Owner Spotlight? Email psims@storesupply.com for more information.

DejaNu Consignment Boutique
1733 South Ave West
Missoula, MT 59801
dejanustyle.vpweb.com

Facebook: https://www.facebook.com/DejaNuStyle/

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Start Your 2016 With Sales

December 29th, 2015

Start Your 2016 With Sales

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The Christmas holiday season is always the best time of the year for retail. Now that the holidays are over and a new year is about to begin, your new challenge will be what to do with excess inventory and seasonal items that need to be cleared out. This will give you the space to make room for new spring merchandise. There is no better way to bring in additional business than with an end of the season sale!

Store Supply Warehouse carries a complete line of sale signs. Our signage features all sorts of styles that include bold prints and eye catching graphics. We also carry blank signage that can be customized with a message that can be written in or printed out.

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Our boutique line of signage features on-trend patterns that complement other products such as jewelry tags, necklace holders and packaging. We have sign kits available that can catch your customer’s eye outside the store to entice them in. Once inside, the theme can be carried throughout the store with matching sign cards, banners and streamers.

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Don’t forget sign holders too. Sign holders can be used to direct customers to a specific sales area or to distinguish merchandise that you have on sale. A successful sale is always created with clear and focused signage throughout your retail space. Make sure that it is clear what is included in the sale. We have sign holders that can be mounted on top of existing clothing racks. We also have styles that complement all of our boutique collections. Best of luck as your business enters 2016, remember we’re here to help!

Holiday Visual Merchandising

December 8th, 2015

Holiday Visual Merchandising

Visual Merchandising has always been an important part of retail store design. A well put together window display has the ability to bring customers inside and can also serve to highlight seasonal merchandise. Christmas is the biggest holiday season of the year. This makes it the perfect time to consider doing some smart and innovative things in your window display. If you don’t have an open window display you may even consider designating a place on your sales floor to show off your seasonal best! We recommend having a variety of styles and poses to really catch the attention of your customers. Our mannequins feature styles that are on trend and are easy to assemble. Check out our wide selection of mannequins here.

We have included some fun holiday ideas below that we hope inspire you to consider doing something fun in your store.

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