Celebrate Your Style and Creativity This Holiday Season

November 11th, 2015

Celebrate Your Style and Creativity This Holiday Season

Celebrate your style and creativity this holiday season. One of the hottest trends this year is dress forms decorated for Christmas. This is a genius way to bring in a traditional Christmas tree with a twist. What a modern contemporary way to show your festive side. These dress forms can be displayed inside your store window, sales floor or just outside your storefront. There are a lot of examples available all over the web and on Pinterest showing these dressmaker forms and mannequins. Store Supply Warehouse has jersey covered dress forms, metal dress forms and mannequins that work great for these kinds of displays.. All you need to get started are a few basic supplies: chicken wire, wire cutters, evergreen foliage, synthetic foliage, garlands and lots of imagination. Some of these looks have added ornaments, ribbon and other accessories which can be purchased at your local hardware store, online or your favorite craft store.  Here are some of our favorite looks.



Wire Dress Form Christmas Tree

Store Owner Spotlight The Fine Fox

September 29th, 2015

Store Owner Spotlight The Fine Fox

For our next installment of the SSW Store Owner Spotlight we are featuring The Fine Fox, a one-of-a-kind Artisan Collective in Neenah, WI.  Artisan Collectives are businesses that allow store owners to showcase a number of artists together in one retail space. With the popularity of websites like Etsy, artisan-made products are now showing up all over the world. If you crave handmade, these types of shops are a wonderful alternative to a regular big box retail experience.


The Business

Situated in the town of Neenah, about an hour south of Green Bay, The Fine Fox is proud to offer original art work, home décor, jewelry, clothing, artisan food, and more created exclusively by artists from Wisconsin. The store is a specialty boutique with over 50 contributing artists. The artists volunteer their time promoting the shop, each other’s work, and store coverage as needed. The store functions just like any other boutique retail store would, but with added collaboration among participating artisans and a much-needed hybridization of art gallery retail practices.

Started in 2014 by owner Jennifer L. Theuerkauf, The Fine Fox was proud to celebrate their 1 year anniversary in May of 2015.  The Store Supply team caught up with Jennifer this month to get her take on starting such a unique business.

Do you have a background in retail? If not, what is your employment background?

“I’ve always been an artist. My art and business background are what guided me toward this specific kind of retail. When I chose to put my public service career on hold to stay home with my first child, I found I still needed something that kept my skills fresh. I’ve been an artist since I was a young girl and it made sense to pair that background with my business background to create an independent career. Along the way, I met other artisans who created fantastic work, but didn’t have access to a lot of selling venues outside of seasonal shows. It was through them that I gained the inspiration to open an Artisan Collective.”

How did you come up with the name of your business?

“I was at an art conference in Madison and had been milling over various names including “Artisan Shoppe” and a few more abstract suggestions when I happened to sit at a round table of similar-minded collective owners/managers. One of them suggested alliteration and I spent the remainder of the section brainstorming on paper until Fine Fox popped out. Once I said it out loud and asked everyone for feedback, it was clearly the perfect fit! It’s a double play on our region the Fox Cities or Fox Valley, and the fine art we stock. We’ve also be able to turn it into a literal “Fine Fox” with our mascot, a felted fox with a top hat. Our shop has slowly attracted more fox-themed work in addition to our state and regionally inspired works in the past year.”

Store Design

The store design relies on the artwork included in the store. As each new artisan joins, they purchase or repurpose fixtures to best complement the work. The entire store is rearranged with almost every new addition. The branding and color palette remain consistent, but the individual displays have to be dynamic, durable, and flexible to accommodate new work that arrives weekly. The second focus is to help guide the customers through each section. The displays transform many times to accomplish this.

What inspired the look of your store?

“When I first moved to Wisconsin, my husband was returning home, but it was new to me. While driving up the interstate in December, birch trees were the first signal of home for me and it made me feel like this was the place for me. Since our store exclusively carries work made in Wisconsin, I wanted to bring that into the store by using grays to allow the vibrant art work to stand out and adding murals of birch trees to echo our logo throughout the store. Then we added accents of teal, linen, burlap and copper throughout the store to warm it up for year-round style and provide a balance between natural décor and chic boutique. We were so happy to find the linen styled jewelry displays and cobblestone boutique display collection from Store Supply Warehouse – they both fit perfectly with our style!”

Store Special Events

What are some features/special events that you do at your store to set yourself apart from other retailers?

“We hold Artisan Spotlights twice a month – this is an event that features an individual artisan and their work. They bring more work than they normally carry into the shop, plus they demonstrate their work and talk to our customers. We make it a full event with beverages and appetizers and it often turns into a gathering you’d swear was made up of old friends. We also hold a seasonal reception that showcases multiple artisans and all the new seasonal work – it’s partly a sneak peek event, but mostly it’s customer appreciation focused – we stay open late and have a great time with our neighbors.

We also participate in all of our downtown and regional events organized by Future Neenah, the Downtown Neenah BID (Business Improvement District), our local chamber of commerce or even just impromptu collaborative events with our neighbor businesses. We’re regulars at our local farmer’s market and other art events throughout the region. The more we can build relationships with our community and our customers, the better!”

Words of Advice

What advice would you give others seeking to open a retail business?

“Beyond the typical ‘do your research,’ advice, I’d strongly encourage new business owners to seek and rely on the wisdom of business owners around you. Get to know your neighbors and collaborate often, get involved in your BID or your chamber – go beyond the networking events and be involved. We’re in a new economy where small businesses thrive on collaboration and customers want to see what you’re doing for the community.”

Would you like to be featured in our next installment of the SSW Store Owner Spotlight?  Email psims@storesupply.com for more information!

The Fine Fox
214 W. Wisconsin Ave
Neenah, WI 54956

Facebook: http://www.facebook.com/FineFoxNeenah

Twitter: http://www.twitter.com/FineFoxNeenah

Google Plus: https://plus.google.com/+TheFineFoxNeenah/

Pinterest: http://www.pinterest.com/FineFoxNeenah 

EventBrite: http://finefoxneenah.eventbrite.com



Boutique Tags are a fun and unique way to personalize your store!

September 24th, 2015

Boutique Tags are a fun and unique way to personalize your store!

At Store Supply Warehouse we want you to be ready for the upcoming fall and winter holiday seasons. This is a wonderful time of the year to stock up on boutique tags for packaging. They come strung with either a black or white string knotted and ready for use and are sold in boxes of 500. The best part of all is our Boutique Tags are over 40% off with small tags just $4.74 per box and large tags only $6.49.  With beautiful tags available in a variety of colors, styles and sizes these are sure to help kick your creativity into gear.

Our Ornate Oval tags are a great accessory to add a special message to gift boxes. Your customers will appreciate that you took the time to help them create something special.


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Our Oval tags are available in solids and patterns. Add an oval tag for a message or add a custom sticker with your store brand or a special message so that your customers will remember your store and stop by again. You can also add these to our merchandise bags and gift boxes.

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Our final boutique tag style is our scallop. This tag features a scalloped tiered top and beveled bottom. We featured this tag style with our jewelry boxes and curling ribbon. Take the time to make it special and memorable. Everyone appreciates a gift that is custom made just for them. The little extra touches go a long way and leave a lasting impression on your customer and your business.

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Come See Us At The Atlanta Apparel Market Show

September 2nd, 2015

Come See Us At The Atlanta Apparel Market Show

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The Atlanta Apparel Market Show is one of our favorite shows to attend.  This show will be our last apparel show of the year in Georgia. We look forward to another opportunity to meet our customers in person and be a part of such a wonderful experience for retailers. We have so much to show you and can’t wait to talk to each one of you.  We will be in Atlanta October 15-18 at AmericasMart. We will be in Building 3, on the 3rd Floor in Booth 3-180.

Please stop in and register to win a free spa gift certificate and custom tags/sticker packages for your store.  We will feature some of our latest products including pipeline clothing racks, dressmaker forms and packaging just in time for the fall and winter holiday seasons.  We will also have our new semi-custom jewelry card collection. As always we will be there to answer any questions about our products and services. Pick up our new catalog 83 and make sure you take advantage of our discounts on orders placed during the show.

Semi-Custom Store Fixtures

July 30th, 2015

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Over the past year, we have been keeping you updated on additions to our semi-custom line of products. We have featured dressmaker forms, tags, stickers and most recently semi-custom showcases. We are excited to expand our semi-custom offering to now include wire grid panels, wire grid accessories, slatwall accessories, and clothing racks. All of the semi-custom line of products can be found in our Custom Creations section on our main page of the Store Supply Warehouse website.

Wire Grid Panels and Accessories 

Wire grid has been a popular mainstay in our inventory for many years. It is very versatile and easy to install and travel with. Now you can have a color that departs from the traditional chrome, black or white. With our semi-custom feature, you simply select the size grid panel you need. As you scroll down the page, the color options are featured there. When you select a color, the item will change to that color. Please note that there are minimum quantities for the semi-custom items. The quantities will automatically populate as you select the item that you are interested in.

Slatwall Accessories 

Our slatwall accessories are included in our semi custom line to add a new dimension to your slatwall. We are offering peghooks, faceouts and shelf brackets. One of the easiest ways to set yourself apart and create a visual impact on your display wall is to add a pop of color whenever you can. Even a fixture as simple as a peghook can really add miles to your visual merchandising.

Clothing Racks 

We have really raised the bar in our offering of the clothing rack selection. You can have a traditional 2-way or 4-way rack transformed into a beautiful custom color that will wow your customers. A great way to do this is to feature a new product on a custom piece in the center of your sales floor. Consider displaying a contrasting color scheme on a bright colored rack for something your customers may not expect. It’s never too late to think outside the box when it comes to displaying product within your store. The new fall season coming up will be a perfect time to add something new for your store. The custom clothing rack line also includes handbag, scarf, spiral and round rack style choices.  Rounding out the offering is our 4 tier revolving rack and metal accessory dress form.